The international market knocks on stepping tiles!Standardize prefabricated dishes in an important position

China Well -off Network Exclusive Specialty

Text ｜ "Well -off" · China Well -off reporter Yuan Shuai

Standardization is a stepping stalls in the international market. At present, the standards of the prefabricated vegetable industry are lacking, and enterprises enter the international market without corresponding international standard support, and it is difficult to go far.

The development of the industry is inseparable from the formulation of standards. The standard is the foundation of a smooth cycle of the industry, and the prefabricated vegetable industry is also the same.

Industry standards to be improved

The Chinese prefabricated vegetable industry is still in the early stages of development. Although it has good expectations of booming, the market has not yet formed a mature format. The pain points of the industry can be summarized as: low industrial thresholds, incomplete standards, and uneven quality; dishes research and development and supply chain The matching of industrial prefabricated capabilities and commercialization capabilities is not efficient enough, and the homogeneity is serious; the price of the same category products is large, and the sources of differences are unclear; the cost of cold and fresh logistics is high, the timeliness is uncertain in different regions, and so on. On the other hand, consumers' procurement demand for prefabricated dishes is mainly reflected in the five main points: safety, delicious, affordable, convenient, and rich. However, consumers lack identification of homogeneous products of the same name in the market, lack judgment on product scenario demand application standards, and lack cognition of whether the product has nutritional value and meets the needs of national diet. Pre -production products that are high -quality and high -quality, unreasonable prefabricated vegetables cannot make objective and reasonable evaluations.

In this regard, Tang Jun, director of the Food Industry Integration Innovation Center of Xihua University, said that the time and space and information interoperability traceable to effectively evidence and the "source" is necessary to enhance the trust of the buyer and integrate into the prefabricated vegetable industry. "Seeing it is true", the cost -effective dynamic dynamic real -time real -time traceability, rather than the unchanged picture page like advertising. Second, the genuine price and intentional consideration of the production of the production of the production of the goods are available to the acceptable premium of the product.

The standard is the stepping stalls of the prefabricated vegetables entering the international market. Liu Xiang, a member of the Standardization Committee of the Prefabricated Cuisine Alliance and the chairman of China Standard Technology Group Co., Ltd., admits that the current standard of the prefabricated vegetable industry is lacking. It is difficult to go far. First of all, once there is a problem, enterprises must not only bear the responsibility of recall subjects, but also perform the obligations of high compensation of the enterprise in accordance with the requirements of foreign product safety laws. Secondly, standards are the foundation of the industry's stability. From the perspective of the international market, the selection of product raw materials, production and processing warehousing, cold chain transportation, sales, and consumer use of this full life cycle standard system is not sound. Each enterprise can only refer to the initial processing standards of agricultural products and related food production processing Standard production and production and processing prefabricated dishes, the accuracy and practicality of the standard lacks theoretical support and practical inspection. "Standard is an important guarantee for product consistency. Without product management standards and technical standards, the consistency of product is difficult to guarantee, and the safety and product quality of the product cannot be talked about. The foundation, no indicator system and evaluation standards, then the testing and certification agency cannot evaluate your products, and each enterprise can only talk about itself. Whether it is good or bad, no third -party agency gives authoritative conclusions. "

Standardization is the basis for the realization of industrialization, intelligence, greening, and integration of the prefabricated vegetable industry. Focusing on the development requirements of modern agriculture and modern health food industry that focuses on the industrial chain, improve the supply chain, upgrade the consumption chain, connect the market chain, and enhance the value chain, the standardization of food and vegetables is created by innovating the quality and branding of food and vegetables. The formation of roads to achieve customization, intensiveness, and efficiency, the standard is the basis, that is, the standard for the prefabricated dishes to achieve the entire process in the industry.

Liu Xiang suggested that first of all, according to the different categories of a dish, to formulate the standard system standards, product supply standards, processing standards, and quality standards for raw materials. Secondly, we must strictly organize production and raw material procurement in accordance with standard organizations, especially the production of front -end agricultural products. Strict requirements should be strictly required from standardized management of the production environment, soil, climate, production conditions, and production technology. In addition, in the food processing link, standardization must be achieved in all aspects of food safety, hygiene and nutrition.

Head enterprises and industry associations help the formulation of industry standards

Although it has been booming for many years, there is a broad space in market potential and growth, but there are still many problems in the prefabricated vegetable industry as a whole. The threshold is low. In addition to a few heads such as Hengxing Group and Zhengda Group, most of them are small and medium -sized enterprises scattered in various places. In this context, as the first national industry organization, the establishment of the Chinese prefabricated vegetable industry alliance, it is particularly necessary. Li Chenggui, the dean of the Beijing Academy of Agriculture and Forestry Sciences, said, "Prefabricated vegetables have a lot of development space and market. The establishment of the industry alliance can avoid industrial fragmentation and homogeneity expansion, improve the level of competition, and achieve sustainable development."

At the same time, the prefabricated vegetable industry alliance bidding committee officially launched the standard establishment project and began to collect the recommendations of the group standard participants and experts. The initial plan is planned to formulate and improve the standard system from the three dimensions of standard categories, production processes, and standard levels. Among them, the standard category is divided into basic standards, technical standards and management standards. Standard levels are divided into national standards, industry standards, local standards, corporate standards and group standards.

Relevant agencies are also intensively accelerating the formulation of industry standards. Hang Seng Release, as the secretariat of the research institute and expert committee of the China Prefabricated Cuisine Industry Alliance, is also a professional food evaluation and development and operation platform. Carry out professional evaluation and selection, publish the results of prefabricated dishes during the period, and jointly released the "2022 Prefabricated Vegetable Industry White Paper" with Tmall Fresh and JD.com in April this year to help product marketing research and development and provide consumers with selection of products. Cognitive interaction and diet guide. At present, in Hang Seng's release of prefabricated dishes evaluation standard systems, based on authoritative expert review, market data research, and professional discussion, starting from six dimensions, the establishment of the Hang Seng release consumer selection index, that is, the raw material index (traceability and standard), craftsmanship, craftsmanship Index (health nutrition), convenience index (edible method), delicious index (restore/surprise), affordable index (cost performance), category index (hot sales). Xin Yuan, Secretary -General of the Expert Committee of the prefabricated vegetable industry alliance and founder of Hang Seng released, said that the construction of the prefabricated market is inseparable from industrial standards and evaluation systems. At this stage of the current stage of the vegetable industry, it has established a scientific, authoritative, professional, and convenient Hang Seng release prefabricated consumer evaluation index system. It aims to use digital, transparent and clear evaluation index, from the end of the product raw material to the processing end to the processing end to the process to the process of the processing end to the process to the process of the processing end to the process of the processing end to the process to the process of the processing end to the process of the processing end to the process to the process of the process to the process of the processing end to the process of the processing end to the process of the processing end to the process of the processing end to the process of the processing end to the process of the processing end to the process of the processing end to the processing end to the process of the processing end to the process of processing. Consumer experience, promote the standard system that can be traced on the full -link, quantifies each link, and each indicators can be rated. To establish a sense of trust from the source to consumption for consumers, truly allows healthy and delicious products to reach the center of the stage, walk away Thousands of households.

On June 6, Jingdong Supermarket jointly released and implemented the first "Buddhist wall pre -production standard" for e -commerce channels. The indicators have been regulated. Data from JD.com showed that 5,000 prefabricated dishes were launched in Jingdong Supermarket alone. In 2021, the turnover of Jingdong Supermarket prefabricated dishes increased by 156%year -on -year. Accompanied by the popular status of the industry, the mandatory national standards of prefabricated dishes are lacking, and the goods are uneven. It is reported that JD.com will also jointly publish five pre -production standards such as low -temperature lunch meat, grilled sausage, beef balls, and other organizations in the later period of prefabricating vegetable companies and industry associations. In the future, prefabricated dishes such as Buddha jumping walls sold in JD.com must meet these standards to sell normally.

Market supervision standards need to be added

At present, the prefabricated vegetable industry needs to formulate and improve the standard system to improve the quality and safety level of the product. The traceability management of prefabricated vegetable products should also meet the requirements of the traceability management requirements of the Ministry of Agriculture and Rural Ministry and the State Administration of Market Supervision.

As early as 2020, the "Management Measures for Food Management License (Draft for Opinions)" was released to the public. In adjustment of the revision of food business projects, simple production and sale classifications and semi -finished and sale projects were added. Recently, the Jiangsu Catering Industry Association released the nation's first group standard "Quality Evaluation Specifications for Prefabrication Points" and officially released and interpreted. Zhou Dazhi, chairman of the Jiangsu Province Catering Service Standardization Technology Committee and senior president of the Provincial Catering Industry Association, believes that the formulation of the "Quality Evaluation Specifications for Prefabricated Points" aims to strengthen industry self -discipline, guide prefabricated dishes to produce and process Prefabricated vegetable industry scientific, healthy, and sustainable development. The China Culinary Association also announced that the "Pre -Making Products Product Specification" group standards led by Guangdong Zhanjiang Guolian Water Property Development Co., Ltd. officially established and entered the publicity stage.

Regarding how to formulate the healthy development of the prefabricated vegetable industry, many representatives of the National People's Congress have stated that they must introduce both policies to active support and improve the regulatory system. Chen Ruiai, deputy and chairman and chief scientist of the National People's Congress of the National People's Congress and the chairman and chief scientist of Zhaoqing Dahua Nong Biopharmaceutical Co., Ltd. to promote high -quality development of the prefabricated vegetable industry. On the one hand On the one hand, national standards should be introduced as soon as possible to improve the threshold for entry and build a comprehensive quality and safety supervision system. In addition, it is necessary to actively introduce third -party testing agencies to use the means of food safety fast inspection and smart Internet to realize the traceability of prefabricated dishes for agricultural product sources, resolutely strike the behavior of increasing the taste of the taste or the duration of preservation, and gradually improve the prefabricated vegetables. From Tiantou to the dining table standards to ensure food safety.

Gao Mingqin, a representative of the National People's Congress and director of Shandong Jiudu Law Firm, suggested that special support policies were introduced to support project financing, land use, energy consumption, and park construction, and fully promoted the development of the emerging industries of prefabricated dishes. At the same time, relevant departments such as the National Development and Reform Commission, the Ministry of Agriculture and Rural Ministry, etc. formulate industry standards as soon as possible, standardize the industry access conditions of the industry, and use the prefabricated dishes, processing processes, packaging, logo, storage, cold chain transportation, microbiological indicators, additive indicators, pesticide residue indicators, etc. Make unified regulations, guide enterprises to be included in scientific management tracks, and promote the healthy development of the prefabricated vegetable industry.

"At present, my country's prefabricated vegetables have huge potential, but at the same time, there are many disadvantages such as food safety risk points and lack of standards and specifications." Cheng Ping, deputy to the National People's Congress and Dean of the School of Agricultural Engineering of Zhongkai, said. She recommends strengthening the standardization of prefabricated dishes. Based on food safety standards, according to the uniqueness of the prefabricated dishes, the leading enterprises are promoted to participate in the participation of the research institutes, and the establishment of the entire process of covering the establishment of prefabricated dishes, fresh -keeping refrigeration and cold chain transportation process The national standards, at the same time, encourage conditional regions to establish local standards first, establish a number of central kitchen standardization demonstration bases across the country, and demonstrate the standardized production management of central kitchen. Yuan Guihua, a deputy to Shenzhen People's Congress and Vice President of Aunt Qian, suggested the responsibility of quantitative business acts, established and improved the regulatory system of prefabricated food and food, release grass -roots regulatory resources, focused on the core work of food safety The standard of the list, clear punishment measures, and adopt information disclosure methods to deteriorate and warn practitioners. At the same time, accelerate the construction of the prefabricated food traceability platform, and systematically record the detailed information of food production, processing, storage, transportation and sales, especially the various emerging community group buying platforms must make full use of big data and the Internet of Things technology to build open and transparent and transparent use of big data and the Internet of Things technology Full link traceability system. Improve the standards of prefabricated vegetable companies, encourage large -scale shopping malls and chain companies to carry out prefabricated vegetable supply, and to support the large -scale and standardized enterprises to make bigger and stronger in order to ensure citizens' needs for prefabricated dishes.

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in early July 2022

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