Information | Guangdong media companies jointly promoted Guizhou Good Tea "Live" Guangdong -Hong Kong -Macao Greater Bay Area Market

In recent years, Guangdong and Guizhou provinces work together to create a new situation and build a model of cooperation between the East and the West. Southern Newspaper Media Group southern Youpin actively responded to the call of Guangdong -Qian East and West Cooperation. From April to July this year, the "rural revitalization, Guangdong and Guizhou joined hands" to find Guangdong famous enterprises and drinks to help push national brand activities. Catering companies, jointly explore the cooperation models such as the "Greater Bay Area Headquarters+Guizhou Base" and "Greater Bay Area R & D+Manufacturing of Guizhou", helping "Guizhou goods out of the mountains, Guizhou products enter the bay".

In order to comprehensively deepen the industries and consumer cooperation between Guangdong and Guizhou, assist Guizhou Mingyou Agricultural Products to expand exports into Guangdong. Under the guidance of the Provincial Anshun City Bureau of Commerce, it was successfully connected with the Jinchen Tea of ​​Anshun in Guizhou's key regions to jointly organize the "Jinchen Tea Greater Bay Area" activity. This event plan was carried out in three phases. The first batch of Guangzhou Hakkan Catering Management Co., Ltd., Guangzhou Master Catering Management Chain Co., Ltd., Foshan Wuren Catering Management Co., Ltd., Guangzhou Xuecheng Bar Catering Service Co., Ltd., Guangzhou Yifeng Catering Management Co., Ltd. There are more than 100 stores in the home catering brand to carry out the "Golden Tea Greater Bay Area" activity.

Guizhou, beautiful because of the mountain. Guizhou tea culture comes from the tea -horse roads of the ancient country in the ancient country, coming from the deep fog of the mountains, from the "motivated soup" of the Dai people, the "Sanzai Terrace" of the Gelao people, in the tunnel of time Fixed grid, nourishing the Guizhou people, fragrant people, vertical and horizontal, floating overseas; "You have to drink tea!" Cantonese people like tea, have a strong tea drinking atmosphere, strong tolerance for tea, and the sales of Guizhou tea in Guangdong and Guizhou It has a huge role in promoting.

This time, the Southern Youpin and Guangdong Catering Enterprises carried out the "Golden Dust Tea Greater Bay Area" event for more than a month to create characteristic topics based on different catering characteristics, and to carry out "Hakka Good ingredients, Guizhou Good ingredients, good Guizhou good ingredients, good Guizhou, good Tea "" National Pickup Campaign; Northwestern cuisine planning for social lighting dinner to launch Chinese -style afternoon tea to guide consumers to share Chinese afternoon tea with national characteristics; "Innovate the new concept of tea drink; join hands with the" National Cabin Must Eat TOP50 "with shrimp shops to launch" shrimp tea CP "to promote the concept of healthy diet, which has been praised and praised by many consumers.

According to the person in charge of the Southern Youpin Project, in this event, Southern Youpin integrates the resources of all parties, give play to the advantages of e -commerce, build product sales scenarios, and make consumers a participant in rural revitalization by consumer assistance. To better promote Guizhou good tea to enter the Guangdong -Hong Kong -Macao Greater Bay Area market, open up the chain of Guizhou good tea from the mountain to the city dining table, further deepen the results of the Guangdong -Guizhou coordination, and enhance the popularity and influence of Guizhou tea brands.

In the past two years, under the influence of the new crown epidemic, the catering industry, as a representative of the contact and gathering industry, has faced unprecedented challenges. "The people take food as the sky". At present, catering companies need to reform and innovate, and they are against the trend.

This time, the "Jinchen Tea Greater Bay Area" carried out by the major catering companies in Guangdong and the major catering companies in Guangdong, on the one hand, deepen the Guangdong -Guizhou cooperation, on the other hand, it is designed to introduce Guizhou products in Guangdong companies and bring them to catering stores to bring them to restaurant stores. New ingredients bring a new dining experience for consumers, thereby stimulating the vitality of the consumer market and enhancing the consumption power of customer base.

According to the person in charge of the cooperative catering company, this event attracted many young consumers for the store, increased the popularity of the store, and further boosted consumer confidence. Coupled with the "blessing" of the summer season, many stores under the company have continued to rise.

"Village rejuvenation, Guangdong and Guizhou joins hands" to find the first phase of Guangdong famous enterprise catering to help the national brand activity, which has been carried out for more than a month -based taste for the development of Jinchen Tea. Acknowledge from all walks of life. In the future, Southern Youpin will adhere to the original intention and move forward on the road of promoting the overall revitalization of the countryside.

※ This article is corporate information, which does not represent the point of view.

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