The deputy general manager of Sophia caused the stock price to fall for two consecutive days?

In the afternoon of July 12, Sofia (SZ002572, a stock price of 19.24, and a market value of 17.554 billion yuan) was firmly locked. At this point, the company's stock has fallen for two consecutive days. As of July 12, the decline has reached 27.96%since July.

The market sounds that the decline in Sophia's stock price is related to the recent departure of senior executives. Last Friday (on the evening of July 8), Sophia issued an announcement saying that the company's deputy general manager Yang Xin resigned. Yang Xin is a well -known professional manager in the home industry. He has worked for 18 years in another giant in the industry Oupai Home (SH603833, a stock price of 132.45 yuan, and a market value of 80.682 billion yuan). He joined Sofia in May 2021.

On the afternoon of July 12, the reporter of "Daily Economic News" sent a message to Yang Xin on WeChat and Sofia's stock price change information, but did not get a formal response. Sophia Recently released the investor relationship activity record form mentioned that the value of the company is not a business department, or a trader, but the value of the entire company. "The core competitiveness is our system. It will affect the basic disk. "

Salary 1.8 million deputy departments

Yang Xin is a well -known person in the custom home industry. As of now, most of his career spent his career in Europe. According to public information, Yang Xin, born in 1978, joined the Ou Pai Home Furnishing in 2003, and went to Sophia until April 2021, and worked for 18 years in Europe.

Yang Xin's ability, one of the announcements from an investor exchange in 2019 in Oupai Home Furnishing can be seen. At that time, some research institutions asked why the European wardrobe could achieve adversity growth? Ou Pai Home Furnishing said that this is inseparable from innovation, and said that Yang Xin began to be responsible for the company's wardrobe marketing division in 2015. Over the past 4 years, European wardrobe has not completely moved to the successful experience of European cabinets and industry competitors. The road. From 2015 to 2018, the revenue of European wardrobes increased by 34.7%, 51.2%, 63.0%, and 25.8%, respectively.

In September 2021, Yang Xin was appointed as Deputy General Manager by Sophia. According to Sofia's 2021 report, that year, Yang Xin's total tax remuneration from the company was 1.8097 million yuan.

In December 2021, Sophia released the entire customized strategy for half a year and served as deputy general manager for half a year and served as deputy general manager. In a announcement of Sophia, it was said that Yang Xin, vice president of Sofia Home Furnishing Group, carried out the entire customized strategy.

It is worth mentioning that, almost at the same time of Yang Xin's job change, Liu Zeqin resigned from the position of Deputy General Manager Sofia and joined the Ou Pai Home Furniture. However, the latter had resigned from the Eu by the end of last year.

New leadership of the Retail Division

"It depends on the long -term development." For the changes in the stock price in the past two days, Sofia related persons have repeatedly emphasized that the company's development strategy is unchanged.

Sophia mentioned in the annual report that the company established a "omni -channel, multi -brand, full category" of the people's home strategy in 2020, conducted organizational changes, implemented the management mechanism of the business department, and established the Sophia Retail Division and the Simi Business Department. , Six major business departments of the wooden door business department, the Milanna business department, the engineering division, and the direct -operated and rectification division, other functional centers empower the six major business departments with a matrix structure.

The reporter noticed that Sofia said in the announcement of Yang Xin that the six major business departments of the company have a steady operation foundation and mechanism in marketing systems and dealers' operations. Yang Xin's resignation will not affect the Sophia Retail Division and the company's operations due to personal reasons. The marketing and dealer system of the Sophia Retail Division is stably operated in accordance with the existing management mechanism.

On the afternoon of July 12, the materials provided by Sofia relevant persons to reporters also had a notice of admission to the materials. The notice showed that Liu Zhichao joined Sophia to serve as senior general manager of the Sophia Retail Division. Report directly to the group president.

It is understood that Liu Zhichao's previous unit was a shell, and served as the person in charge of the new home furniture industry in Shell.

The reporter also learned that in recent times, Sofia announced the entry of aluminum alloy doors and windows and wall flooring. Therefore, with the wall business department and doors and windows, Sophia will have at least 8 business units in the future.

Daily Economic News

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