Yichang Merchant Comment 丨 Net Red Brands leverage the hot sweat economy, relying on "scene+social" to build cognitive folding

Lululemon launched the "Summer Music Challenge" in 2022

On July 13th, Lululemon launched the 2022 "Summer Music Challenge" event. According to reports, as the summer theme event of Lululemon, this project aims to give full play to the energy of the community, advocate a positive and healthy lifestyle, and activate the good state of the national movement. Offline, Lululemon will launch more than 60 community campaigns in more than 40 stores in more than 20 cities across the country, including participants to choose a single player challenge or team competition. Hundreds of people in the garden, Shenyang Changbai Island Football Park, waist flag rugby game.

Haoy: In terms of the dimension of brand marketing, the goal of the Internet celebrity brand will always break the circle of dimensions and achieve a win -win situation of brand, community and ecology. For example, the combination of sports brands and new sports, on the one hand, borrowing the social attributes of new sports, the sense of atmosphere produced makes the movement itself more interesting, brings happiness and more diverse; on the other hand,, on the other hand,, on the other hand,, on the other hand,, on the other hand,, on the other hand Re -organize the relationship between people and space, so that users can have a conscious conditional reflection, that is, specific brands can have "refreshing points" in a specific space. In the hot summer, this kind of cognitive folding, whether it is a fitness brand represented by Lululemon, or a cold food represented by DQ, from the thinking of empowering the hot sweat economy, its traffic passwords are the exquisite, exquisite, and the exquisite, which is represented by its representatives, and the exquisite, which is represented by its represented. The attitude of openness and respect for differences is released one by one through the hot social scene.

2022 "Fortune" China's top 500 BOE rose to 7th place

On the evening of July 12, in 2022, "Fortune" China's top 500 rankings were announced, and the ranking of Jingdong Group continued to rise steadily. From 11th place last year to 7th this year, the first time of the list of the list was achieved. breakthrough. At the same time, among the top 10 companies, JD.com has become the only private enterprise in the industry.

Pangton: JD.com's development in recent years has been remarkable. In this year, the anti -epidemic supply supply in Shanghai, Beijing and other places, JD.com invested a total of 2 billion yuan in 80 days. During 618 this year, JD.com's order amount reached a new high, and the first year of the supply chain value was opened. Not only that, since 2020, JD.com has accelerated its layout, and more and more overseas brands, cross -border sellers, and overseas merchants have achieved efficient operations with the help of Jingdong. It can be said that Jingdong root planting entities have taken the lead in the field of real convergence in a new way.

Flying pigs increase multiple measures to support small and medium businesses to open store operations

Flying pigs have recently announced that in response to the newly settled platform merchants, Feizhu opened a one -click entry channel. Some merchants in the existing corporate Alipay account could simplify the entry process through Alipay to quickly authenticate the merchant information. The platform provides more than 150 free training courses for new merchants to help restore the vibrant operators and background talents in the recovery of the tourism industry. Merchants have always enjoyed the "zero account period" service in Flying pigs, that is, consumers can receive money after confirming receipt. At the same time, Feizhu will carry out a maximum 100%annual fee reduction according to the business situation of the merchant on the platform.

Casa: You still have to start with Airbnb. Everyone is staring at the 150,000 domestic houses left after his exit. With the camping fire, the summer is coming to the list of housing. Regardless of whether it is receiving landlords or now supporting small and medium -sized merchants, flying pigs who have reforming the big sword need to fight these battles. In terms of model, Feizhu is a bit like the role of "intermediary". It is not very good to compete with Meituan and Ctrip. There is neither its own traffic. Slightly weaker, after this round of tourism cycle is over, the flying pigs who look forward to the force can hand over a different answer sheet.

Report: In 2022, global TWS headset shipments will increase by 38% year -on -year

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Recently, Strategy Analytics reported that in 2022, the global TWS headset shipments will increase by 38%year -on -year. Audio quality, especially active noise reduction, transparent mode and space audio are the most popular features. Waterproof and wireless charging functions are also very popular. Featured differentiation is the key to the stroke of manufacturers in the increasingly crowded market.

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