Deep 1 ° C ｜ From the creation of central fashion consumer centers to the national new retail industry base Zhengzhou Jinshui District, what is the confidence

Elephant reporter Mi Fangjie Correspondent Changcheng

Following a number of new consumer star companies such as the pots of food remittances, UU running legs, and honey snow ice city, 50 new retail brand headquarters including the tea headquarters, RISA headquarters, and invitation headquarters, including the tea headquarters, Class and platform projects, at the same time signed a contract to settle in Jinshui District, Zhengzhou. Why do so many new consumer companies and new retail brands headquarters fall into Jinshui District, Zhengzhou? From building a central fashion consumer center to a new retail industry base in the country, what is the gas area of ​​Jinshui District? Behind the "new consumption" of the beach, what kind of chess is planning?

After the cultivation of Honey Snow Bingcheng, etc., 50 new retail brand headquarters and platforms are attracted

Combining the northern nepeta with the perfume lemon in the south, the tea has successfully broken the circle with a cup of hand -made Nepeta Lemon tea, and has a very high popularity in the hearts of young people. As the new web black tea brand, the tea has also officially opened the pace of large -scale expansion this year.

At the 2022 China (Zhengzhou) new consumer industry brand summit held on July 13, the reporter was informed that the family tea headquarters has signed a contract to settle in Jinshui District, Zhengzhou City, and as one of the domestic "top flow" tea brands It is a key enterprise cultivated from Jinshui District.

It is reported that in addition to dependent tea, at this summit, including the Pot Circle APP Headquarters, Mao Jiupu Headquarters, Kou Tea Headquarters, RISA Headquarters, Invitational Headquarters, Trip Costume Northern Headquarters, Henan Headquarters in Henan, etc. The 50 well -known new national tide at home and abroad, the headquarters of the head of the new retail field, and platform projects also signed a contract to settle in Jinshui District, Zhengzhou.

而在这些新消费企业、新零售品牌总部等签约落户之前，金水区已在加快创新融合平台经济模式，倾力打造新零售产业，培育出了UU跑腿、锅圈食汇、蜜雪冰城、 A group of star companies such as Ba Nu.

These companies have grown rapidly in Jinshui District, forming a considerable scale of consumer brand industry agglomeration, walking out of Henan and going through the country, and play a pivotal role in the new consumer strategic map of Zhengzhou and Henan.

It will build a national new retail industry base in the Garden Road Agricultural Road Business District as the starting area

At the summit that day, China (Zhengzhou) new retail industry base was officially unveiled.

"China (Zhengzhou) New Retail Industry Base will take Zhengzhou's most active consumption, the most aggressive format, and the most abundant experience in the Garden Road Agricultural Road Business District as the starting area." In the future, the new consumer ecosystem and 100 billion -level industrial cluster will be formed "headquarters in Zhengzhou, demonstration stores in the neighborhood, stores, stores, and even the world, and provides more and more dynamic vitality for Jinshui to enrich and improve the new consumer field ecosystem.

The reporter learned that at present, there are a large number of consumer star companies such as UU running legs, pot circle apps, discount cows, honey snow ice city, Bagu hot pot, Dennis, Zhenghong City, and Guomao 360. "New trend of consumption, strive to build a 100 billion -level new retail consumer industry cluster.

It is reported that at present, the number of Mixue Ice City stores has exceeded 20,000, becoming one of the largest chain tea brands in domestic stores. There are also more than 9,000 stores across the country, with a valuation of more than 2 billion US dollars.

The condensed fire group can be a Yuanyuan. This new retail industry base built by Jinshui District will not only become a demonstration point for Zhengzhou's consumption upgrade model creation, but also provides problems and development directions for the sustainable development of new consumption in the central region.

What is the confidence and confidence in the leader of the international consumer center city?

In fact, before that, Jinshui District was working hard to build a central fashion consumer center. This time, it also proposed a new goal of building a national new retail industry base. Where is the confidence and confidence of Zhengzhou Jinshui District?

"Jinshui District is the central area of ​​Zhengzhou National Central City and the core area that undertakes the functions of the provincial capital. The total number of market entities is nearly 300,000, and the population of frequent activity exceeds 2 million people." Zhang Hongwei said that the Jinshui District, whether it is the total economy, is the total economy, and Still consumer groups, purchase capabilities, and per capita disposable income ranks first in the province. It is the most densely populated city in the province, the most developed service industry, and the most prosperous business.

The market subject is the active force and core carrier of economic and social development. In 2021, the market entity of Jinshui District increased against the trend of 47,000 households. At the same time, the reporter was informed that in 2021, the total retail sales of social consumer goods in Jinshui District reached 103.33 billion yuan, which was the only county in Henan Province that exceeded 100 billion yuan. In the first five months of this year, the total retail sales of social consumer goods in Jinshui District were 41.66 billion yuan. At present, there are 45 large -scale commercial and commercial complexes of 3,000 square meters in the area in the area, accounting for a quarter of Zhengzhou's total.

The launch of a series of support policies to grab the beach "New Consumption" behind Jinshui District is planning a big chess chess

The reporter learned that behind the "new consumption" of the beach, Jinshui District is also planning a big game.

"Under the promotion of a new round of scientific and technological revolution and industrial reform, the rapid development of new consumption characteristics characterized by new formats such as online shopping, mobile payment, etc., has played an important role in meeting the needs of residents and stimulating the sustainable economic growth of the residents." Zhang Hongwei According to the introduction, Jinshui District proposed the "new consumption" industrial concept, that is, to lead the development of new consumption with the new business and new models, accurately grasp the development trend of new consumption scenarios and consumer models, from the "supply side" and "demand side", online, online At the same time as offline, by creating new hotspots such as the headquarters economy, duty -free economy, holiday economy, night economy, traffic economy, sharing economy, creative economy, live broadcast economy, etc., promote consumption replenishment, strengthen new economic growth poles, further further Improve the core competitiveness, resource configuration and innovation leadership in the fashion consumption field in the Jinshui District in the central region, and help Zhengzhou build a central fashion consumer center. Zhang Hongwei said that Jinshui District will take the cultivation of new consumption as a key move to drive economic growth, lead industrial upgrading, and enhance people's livelihood. It will adhere to the new generation of information infrastructure as the main support, and take the best effort to strengthen the construction of the iconic business district, make exquisite demonstration scenes, and attract well -known brands to form a "consumer chain extension of the supply chain, optimize the service chain of the service chain "Based on the positive feedback, further give play to the advantages of" Ten New Consumption of Golden Water ", and from office subsidies, economic contribution rewards, talent quotation and stability, corporate listing, intellectual property financing, overseas brand introduction, epidemic prevention Ten aspects such as expenditure subsidies will send "big gift packages" and provide "hard support" for new retail companies.

"We will strive to build Jinshui as a fashion capital that shows vitality, digital consumption and new consumption benchmarking urban areas that lead the innovative ecology, and provide more and more dynamic vitality for the enrichment and improvement of the new consumer field ecosystem. The main engine of the central city. "Zhang Hongwei introduced that the next step in Jinshui District will continue to optimize the business development environment, solidly promote the construction of commercial infrastructure, and strengthen the economy of multi -level business districts, and gradually form a new trend of" new national tide+old name "consumption. Essence

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