On the occasion of the market, how can Wu Yitongqin break through the predicament?

The large factories with an area of ​​tens of thousands of square meters have been discontinued by about half of the production lines; 50%of some companies have layoffs; door and locking companies generally have a general negative growth this year, "more cold winter than cold winter" ... Since this year Some manufacturing companies are entering the market trough.

However, although it is in the market adversity, with the help of local governments in Tongqin Town, Wuyi County, Wuyi County insists on benefiting the market, striving to break through the predicament, and shows the toughness of Zhejiang's economy.

Order decline, employee diversion

In the production workshop of Zhejiang Dechuang Intelligent Technology Co., Ltd. (hereinafter referred to as Dechuang Technology), workers are manufacturing and packaging to foreign electric tools. Zhu Yucheng, the company's sales director, said that the current production line has stopped half of the production line, and the number of employees has dropped from about 700 people at the peak period last year to about 350.

Dechuang Technology Production Workshop

Dechuang Technology is a lithium battery electric tool company. The company's products and gardening tools are mainly sold to Europe. The company's sales in 2020 are 250 million yuan. The orders in 2021 are even more popular, and sales exceeded 400 million yuan. However, in the first half of this year, the order volume dropped significantly.

Zhu Yucheng said that the signal of the market cold is obvious. "Last year, a order was ordered to order 200,000 products. Since April this year, a order has only booked 100,000 to 80,000 units." The reason for the analysis, she believes that under the previous two years of the epidemic, Europeans closed their lawns and repair houses at home, and they needed greater demand for electric tools. This year, foreign outbreaks are relatively stable and market demand has declined.

Dechuang Technology Production Workshop

This year's real estate industry has not been significantly recovered. As a closely related supporting industry, Wuyi Gate industry companies have not yet recovered.

The W Enterprise is a well-known gateway enterprise. The person in charge of the company introduced that the company's sales were basically the same year-on-year from January to June this year. Nearly a thousand door industry and locking companies in Wuyi and Yongkang have generally increased negatively this year, "more cold winter than cold winter". Most door companies are layoffs, and some peer companies have a large proportion of layoffs. The company W is also being compressed and the department streamlined. "Many old employees of the company have to support their families, so try not to lay off."

Sports equipment companies have also declined. The relevant person in charge of Zhejiang Leading Health Technology Co., Ltd. told Zhejiang Shang that the company's "Yijian" brand treadmill has settled in Tmall since nine years ago, and has sold its first sales in the field of home treadmills for 7 consecutive years. In 2020, the company's brands of treadmills sold about 1 million units, about 700,000 units in 2021. However, sales have fallen in the first half of this year, and it is expected to decrease by 20%year -on -year.

A report provided by the Tongqin Town Government shows that from January to June this year, the town realized the total industrial output value of 5.134 billion yuan, a year-on-year increase of -3.3%.

The report states that the town's economy has declined significantly since March. The exports in March, April, and May this year decreased by 3%, 17%, and 16%, respectively. Larger, industries such as thermal insulation cup have industries that have shifted to Southeast Asia. Enterprises have decreased, and more labor disputes and layoffs have recently occurred.

Government and enterprise co -power, condense into Zhejiang's economic toughness

For the problem of enterprises, the government perceives and provides policy support for the first time.

Recently, the cadres of Tongqin Town have concentrated visits facing enterprises that are facing development dilemmas, understand the production conditions in detail, listen to the opinions and suggestions of corporate opinions, respond to demands as soon as possible, and provide accurate services; promote Wuyi County's policy opinions on helping enterprises' rescue, accelerate the benefit of enterprises Policies are directly enjoyed; focusing on production and operation problems such as corporate funds, employment, orders, logistics and other production and operations, and helping enterprises to resolve urgency.

For example, high -quality enterprise factories are not enough, Tongqin Town strengthens land factor guarantee, and timely supply land for high -quality enterprises. The original building of Dechuang Technology was only 10,000 square meters, which could not meet the needs of production. After learning about it, the Tongqin Town Government found the idle plant to rent it to the enterprise for the first time, and supported it to undertake orders when the market was hot in 2021. This year, the town government will actively plan industrial plots to support the construction of smart factories. Zhu Yucheng said that the government's land supply allows enterprises to be able to invest in construction. The company's goal is that the new plant is put into production and sales will reach 1 billion yuan within 5 years. Regarding the discussion of whether Vietnam will "replace China into a world factory", Zhu Yucheng said that although some of the lack of technical clothing processing industry and the thermal insulation cup industry have a trend of transferring to Southeast Asia, Vietnam cannot shake martial arts in recent years. , Yongkang's electric tool industry.

"When the Sino -US trade friction was friction in the previous two years, foreign customers invited us to set up factories in Vietnam, but the power tool industry chain has high supporting requirements. A handful of electric tools require more than 100 accessories. The Vietnamese industry chain cannot be supported. The business environment of the violin is good, so we don't consider going to Vietnam, "she said.

In the face of the decline in orders, Zhu Yucheng didn't seem to be in a hurry. She said that the company is increasing the research and development of new products. A smart grass cutting machine using industrial Internet technology is currently attracting customers' attention and strives to launch in the second half of the year. She is also hassling research and development, and she is confident that she will continue to expand sales in the future.

Enterprises practice internal skills and benefit from the market

W Enterprises are also trying to seek breakthroughs.

为了“养活自己”，该企业改变销售模式，在纯经销商模式基础上加入直营销售，以降低中间环节成本；不断开发新产品，满足个性化需求，以打入零售市场；充分运用线上Sales, this year has held many online investment promotion conferences, and at the same time establishes e -commerce departments, live broadcast, operates Douyin ... various ways to promote sales.

At the same time, the pace of the company's research and development has not been suspended. The six major R & D centers have continuously innovated products and launched black technology smart doors, smart access controls, doors, and all -house intelligent systems. Cooperation development system. "The company implements intelligent strategies, continuously invests, and allows products to walk in front of others forever to build core competitiveness."

The business environment of Wuyi County and Tongqin Town gives a good evaluation.

For example, in terms of land guarantee, W Enterprise came to Tongqin Town in 2009. At that time, the land use of enterprises was difficult. The Tongqin Town government spent 5 years to help the enterprise to gradually solve the problem. With coal -fired, only W Enterprises use natural gas. The local government invited a team of experts from the city to build natural gas supply facilities in accordance with the specifications to solve the problem of enterprise energy use. Nowadays, the increasing waste treatment of corporate employees and learning of children's children, and the Tongqin Town Government is helping to solve it.

"Tongqin Town cadres are centered on industrial development, truly considering enterprises, and serving the enterprise with institutionalization and standardization." The person in charge of the above -mentioned enterprises said sincerely.

With the help of the government, W Enterprise has created good economic and social benefits. Since its production in June 2010, it has achieved a total output value of 9 billion yuan and a cumulative tax of more than 600 million yuan.

Regarding the problems in front of you, the person in charge said, "Now the company needs almost no government help. The market issues require our enterprises to practice their internal skills, break through, and strive to benefit the market."

In the future, focus on the green intellectual manufacturing project

As Wuyi Industrial Town, Tongqin Town created a 20%industrial output value with 3%of the land and 10%of the population in the county.

Tongqin Town is the gate of Wuyi east, and it is only more than ten kilometers in the east. At present, there are 530 enterprises entering the park in the industrial function zone of Tongqin Town, including 131 companies, 34 companies in 100 million yuan, and 3 companies with 500 million yuan. At present, Tongqin Town has formed four major industries of household electric tool manufacturing, health and leisure, metal tableware and utensils, and metal doors and windows, with an output value of 60%.

From January to May of this year, the total investment in enterprises in Tongqin Town increased by 40.6%year-on-year, and the added value of the digital economy increased by 18.6%.

Tongqin Town grabbed the green intelligent manufacturing project of the beach and paid an eye on science and technology innovation enterprises. From January to June, 3-1 billion green intelligent manufacturing projects were signed and 340 million yuan were introduced.

Li Jia, member of the Standing Committee of the Wuyi County Party Committee and Secretary of the Party Committee of Tongqin Town, told the "Zhejiang Business" that in the next step, Tongqin Town will focus on three aspects of corporate recruitment-

In terms of industry, it mainly attracts hardware products such as electric tools and thermal insulation cups, traditional advantageous industries in equipment manufacturing, and emerging industries such as biomedicine, 5G photoelectric and semiconductor. R & D and application, agricultural product processing, brand building, production and sales docking; in terms of service industry, focusing on high -end and professional productive service industries, as well as living service industries that are mainly cultural tourism, health care, and business circulation.

With the advancement of major national and provincial strategies, Tongqin may usher in the rapid gathering of resources such as capital, technology, and talents to build a stronger industry, better environment, higher quality, and more mechanism. Hardware Intelligent Manufacturing New Town opens a broad space.

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