How to find the first 1,000 customers?

Editor: Many operators are insufficient customer resources and cannot find enough customer information. But I do n’t know how to find customers and do n’t know what to talk to customers. Sales friends have more or less confused. The author of this article introduces how to find the first 1,000 customers. I hope it will be helpful to everyone.

The most important thing to do business is customers. Many people have products, but do not know how to find customers. Especially at the 0-1 stage, it is important to find the cold-started customers.

Therefore, today the village chief will simply sort out how to find their customers when the entrepreneur is promoting in the initial project. The 1,000 customers I mentioned here are not a standard quantity. Because of the different business, the number of customers is different, and some cold start may be enough to start at least a few or a dozen big customers.

So this number, you can set a goal based on your actual business.

1. Friend circle resources get customers

Regardless of whether you make any products or accounts, the traffic starting generally comes from the founder of the project. It may be your previous customers and friends, or you may have been a self -media account, user community, agent, etc. before.

For example, when the village chief was a public account, the original traffic came from nearly 10,000 friends in my two WeChat, and various WeChat groups that I had joined before. At that time, I sent a circle of friends and WeChat groups after writing an article.

As long as someone wants to see it, it means that there is a chance. Similarly, you can open a restaurant or sell clothes. It is a good thing to use your own resources at the beginning.

Second, the vertical community gets customers

Any industry has a vertical community, mainly small B -end. For example, if you do self -media tools, you will add more self -media groups. If you do live broadcast data tools, you will participate in the merchant group and authors of the short video with goods. Being able to join one or two vertical communities in the industry, make a few friends, or pay for sponsorship, can also make you find some valuable customers.

Through the role of their industry representatives, it can also bring you new customers. This channel is generally more suitable for finding merchants, KOL, business owners, managers, etc. The products, tools and solutions for to B services are more suitable.

Third, push customers

For most customers in the C industry, ground push is the most effective way, although it looks stupid and tired. But it can be exposed to the true feedback of the client customers, and the customer can be really grasped in their own hands.

1. Push on the stall

Many offline physical stores can adopt the way to push the ground, such as selling cars, battery cars, fitness cards, houses, etc., go directly to the community, square, core streets. Many merchants such as supermarkets, milk delivery and even mobile will go to the community to set up stalls. When we used to be a social Taoist and WeChat agent, we also recommended Bao Ma to use this form.

2. Sweeping promotion

In the past, those who sold goods along the street and recovered were typical street sweeping promotion. In addition, when I was in Fang Tai, I needed to recruit franchisees and sweep the street. And when you are searching for cars, promote the second -hand car industry's APP, transportation tools, financial solutions, etc. to the used car dealer. In fact, the more vertical industries, the more suitable for the street sweeping street, such as supply to the mother and baby shop, and so on.

3. Exhibition promotion

If you are a merchant and participate in some exhibitions targeted, you can also get some precise customers. However, there are also prerequisites for participating exhibitions. The size and cost of watching the exhibition are determined. Some small exhibitions, especially some vertical communities, have a cost of two or two thousand people, and the cost is three or five thousand. Try it. But those who need to spend high costs need to be cautious, unless they must be unveiled in some industries.

Fourth, content channels get customers

The current content channels are very hot. Compared with the public account, Douyin, fast hands, video numbers and even Xiaohongshu, and headlines can get natural traffic. Therefore, it is imperative to make a short video account. Of course, which platform is specific, the village chief has written a special article before, you can see it. Which one of the top ten self -media platforms, which one is the easiest to make?

In fact, as long as most industries are decent, they can make short videos. For example, like a bar club massage SPA, it is currently very hot in Douyin group purchase channels. Regarding how to get customers in short video channels, the village chief is writing almost every day, so everyone can see more.

But the most basic thing is to grasp one principle and let users know what you are selling? Why should I buy it here? Is it professional or cheap or word of mouth or honor?

5. Customer acquisition of fission channels

When you have some basic customer resources, you must start to do fission customers.

1. Recommended friends

Mobilize direct resources around you, such as relatives, friends, colleagues, classmates, etc. to help you recommend it and send advertisements, you can give the funds normally. Even the resources of some important customers can also invite friends to help refer to, invite guests, etc., the successful gratitude, the reward are unambiguous.

2. Customer fission

This is more suitable for TO C business, such as community group purchase invitations to get users to get different rewards. Or you can open a store offline, customers invite customers to store, forward, etc., to obtain some corresponding rights. Some fission activities can attract hundreds of thousands of customers to private domains at a time, such as local stores, playgrounds, scenic spots to forward friends, and so on. 6. Other online and offline channels

Although the core channels are divided by some oligarchs, such as e -commerce, short videos, and self -media, there are still many small channel traffic that cannot be ignored.

We used to invest in advertising in a questionnaire channel. Not only did the cost, but there was no competition. All the traffic of a channel could be bought for a period of time. Also mentioned from the media channels just now, everyone's thinking is to be a self -media account by themselves. However, self -media accounts are not so easy to succeed, and sometimes paying for payment is more efficient.

For example, in summer is a good time to play with water and eat and drink, then put it on the local self -media account once or twice, faster and more focused than you make an account.

There are also self -media channels such as Weibo, public account, Douyin, and Kuaishou. There are many amateur and Wanfan little masters. They not only have cheap prices, high coordination, but also have the value of transformation. Therefore, there are many channels that need to be sorted out by themselves to find the one that suits them. Such as offline merchants, WiFi plus powder, paper towel powder, WeChat group powder and so on.

7. Four core matters to find customers

After everyone basically understands some of the customer acquisition channels during the project cold launching stage, some people will say that I have tried these channels without any effect. Therefore, the village chief must tell you the following four points, ignore the following four points, and there may not be good channels.

1. There is a chance for any single channel

In fact, there are many channels for traffic, and the more channels are not mastered. Because each channel has its own nature, it is necessary to study, time, resource docking, etc.

So only pay attention to your early days, and you can put it into use immediately. For example, my friend is a community, and he only does WeChat group fission, only adds and exchanges WeChat groups, and now there are tens of thousands of groups. There is also a knowledge of WeChat drainage, and there are still thirty or forty traffic every day.

2. Where is the client resources gathering?

Find 1,000 or 10,000 customers, first think about where these customers go? Is it added to the group? WeChat friends? Or follow your public account and Douyin? Or go to register your applet and app? In order to set this goal, we can plan the route of customer drainage.

3. Learn to pay

Whether you are looking for customers and friends to recommend customers, let helping groups, reposting, and referring to. Still go to the customer to recommend and make an account on the platform. It is necessary to develop the habit of paying. Paiding is to knock on the door and also an elevator. It may not get accurate answers, but it can be tried and error quickly, and less detours.

4. Tied bait

You opened a new shop or launched a new applet. So why do users eat? Why should I register, use and even consume? Therefore, you have to set up bait and welfare. The promotion of hard life not only often eats closed doors, but also has high costs and low retention conversion. In order to achieve high -quality customer acquisition effects with enough interest and reasonable bait.

#Columnist#

Shili Village, WeChat public account: Shilipxl, everyone is a product manager columnist. Occasionally share life, pay attention to e -commerce, technology, new things.

The original published in this article is a product manager, and reprinting is prohibited without permission.

The title is from Pixabay, based on the CC0 protocol.

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