90 Jijiajiji enterprises were selected as a list of lists of high -end brand cultivation companies in Shandong Province in 2022

Author:Qilu.com Time:2022.07.13

Qilu.com · Lightning News July 13th news newly added the first province, and the total number of evaluations in the province over the years. On July 12, the 2022 "China Brand Day" (Shandong) event was held in Liaocheng. Lightning reporters learned that the "List of High -end Brand Cultivation Enterprises in Shandong Province in 2022" was released on the spot, and 90 companies in Jinan were selected. Among them, 53 high -end brands and 37 high -end brands in the service industry have been added.

Brand is the key to the market seizing the market. Brand competitiveness is the external performance of the core competitiveness of the enterprise. In recent years, the Jinan Market Supervision Bureau, as the leading department of the city's quality brand work, takes in -depth promotion of strong quality cities and brand strategies. It is hard to do a good job of brand cultivation and creation to help Jinan's corporate brands be able to get through, yell, and stand up.

Jinan has implemented the three -year action plan of the brand strategy, and formulated and published the "Manufacturing High -end Brand Evaluation Index" and "Manufacturing Brand Value Calculation Index System" to the city Quality provides standard support. Establish 51 trademark brand guidance stations to provide enterprises with comprehensive services such as trademark applications, trademark use, rights protection protection, etc., guide and support enterprises to create well -known brands, and enhance the value of trademark brand. The total number of registered trademarks in the city reached 331,800, 839 international trademarks in Madrid, 76 well -known trademarks, and 43 geographical marks trademarks. Formulate the "High -end Brand Cultivation Enterprise Brand Cultivation Plan", select 50 enterprises, organize expert teams to consult the company's brand building, help enterprises to cultivate brand talents, guide on -site guidance to solve existing problems. Brand enterprises. Through cultivation, the value of 50 companies reached more than 290 billion yuan, with an average increase rate of 26%.

The traditional brand "renovated", the emerging brand "rise", and the development environment of the brand -raid brand has gradually made the city of Jinan a "city of charm" for the brand. As of now, 235 enterprises in the city have been rated from high -end brand cultivation enterprises in Shandong Province, and the total number of rating ranks first in the province. The 31 Jinan brands are selected as the first batch of "good products Shandong", ranking first in the province; the Jinan China Quality Award Nomination Award Two, the total number of governor quality awards and nominations awards is 21, and the total number of enterprises in the "Top 500 Chinese Brands" has reached 11.

Lightning News reporter Hao Aiyin report

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