Quick Comment ｜ Where can the traditional hypermarket break through?

Beijing Youth Daily reporter noticed that in recent years, new online retail has been continuously developed, the public consumption habits have also changed, and the rise of local supermarkets such as Hema has made the "foreign" supermarket, which was once the same, is experiencing new consumer scenarios. The development bottleneck brings. (July 12 "Beijing Youth Daily")

Since the 1990s, many "foreign" supermarkets have entered China and opened the era of "one -stop purchase". However, in the past ten years, the "foreign" supermarket brands that have been well known to the public have left the field one by one. Although some "foreign" supermarkets are still working hard, they have no longer reunion.

Some people think that the "foreign" supermarket will encounter bottlenecks in development, mostly because of the dissatisfaction of the soil and water. When the "foreign" supermarket first entered the Chinese market, its products were complete, affordable, and quality assurance met the needs of consumers at that time. Essence However, it is easy to move. Today, online consumption is so developed, consumers can buy items required without leaving home. In this case, consumers' expectations for supermarket hypermarkets will naturally change. When the consumer demand is upgraded, if the supermarket is still in place and does not change the trend, it will gradually lose consumers' hearts. It can be seen that the "foreign" supermarket's soil and soil is not unsatisfactory.

If there is a problem of "consumer demand", there are not only "foreign" supermarkets, but also local traditional supermarkets. So, in the era of new consumption, how should traditional hypermarkets transform and change? Many traditional supermarkets learn from the experience of "Internet celebrities" supermarkets and try to launch a member system. However, as the industry said that the implementation of a member system must be "both in shape and spirit." The so -called "God" is a member system that meets the continuous upgrade of consumer demand and continuously enhances the consumer experience. Taking a "Internet celebrity" supermarket as an example, its membership fee is not low, and the product variety is limited, but it is still recognized by many people because there are high -quality member services: the product variety is limited, because the supermarket has already conducted consumers for consumers for consumers "Filtering" can save time costs for consumers; limited varieties are also more conducive to forming price advantages. Media investigations have found that the quality and price of goods sold in the supermarket are not only better than other physical stores, but also better than electricity, but also better than electricity, but also better than electricity, but also better than electricity, but also better than electricity. Online seller on the business platform. And good quality and good service, isn't it the good heart of consumers today? In short, consumers are truly taken into account, and the trend of consumption upgrades and taking the trend of consumption is the "hard truth" of traditional supermarket transformation and upgrading.

In the era of new consumption, traditional hypermarkets must be transformed and upgraded. In this way, we can keep up with the trend of consumption upgrade.

Text/Guangzhou Daily · Xinhua City Reporter: Hu Juntu/Guangzhou Daily · Xinhuacheng Reporter: Mo Weipun Guangzhou Daily · Xinhuacheng Editor: Tan Min: Tan Min

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