Baoding Cultural Travel ushered in the "new think tank": Jia Yunfeng, an expert in the United Nations World Tourism Organization, conducts "He Baoding" cultural tourism brand marketing

Hebei Youth Daily (Reporter Zhao Ye Xueyou Reporter Kong Ercai) On the morning of July 12, the training of the main speakers at the "He Baoding" cultural tourism brand marketing special training site held by the Baoding Cultural Radio, Television and Tourism Bureau was Jia Yunfeng, an expert in the United Nations World Tourism Organization, was hired as the Chief Cultural Tourism Marketing Expert of the Bureau. Wang Yueheng, a member of the party group of Baoding Municipal Government, presided over the event. Geng Yanrui, Secretary of the Party Group and Director of Baoding Cultural and Broadcasting Bureau, issued a letter of appointment to Jia Yunfeng.

Activity site

At the training meeting, Jia Yunfeng took the theme of "Hetao Baoding" under the theme of "Hebaohing" brand. In the five aspects, the five aspects were interpreted in detail. From the theoretical knowledge of the brand definition, the iteration of planning, to the successful marketing cases of the "bombing circle" of the cultural tourism in recent years, the marketing suggestions of the "He Baoding" cultural tourism brand, Jia Yunfeng has a broad international perspective and profound professional knowledge. Combining many years of practical experience, I have made wonderful lectures.

Jia Yunfeng, an expert in the United Nations World Tourism Organization, conducts training

Wang Yueheng emphasized that Peihu created the "He Baoding" cultural tourism brand, which is a practical action of promoting the spirit of "respecting faith and faith, still contending, openness, tolerance, innovation and hard work". A strong measure to enhance cultural soft power. Jia Yunfeng, an expert in the United Nations World Tourism Organization, was invited to conduct a special training of "Hebao Baoding" cultural tourism brand marketing special training for Baoding Cultural Tourism System. The city's cultural tourism system should take this special training as an opportunity to further emancipate ideas and innovative concepts, thoroughly excavate and discuss the cultural genes of Baoding, further optimize and refine the cultural tourism brand from the millennium historical context, and create a "international cultural tourism city. "Provide strong support.

Geng Yanrui, director of Baoding Wenguang Travel Bureau, issued a letter of employment for Jia Yunfeng

The training adopts the form of a video conference. The main venue of the Wenguang Traveling Bureau of Baoding City has set up the leadership team of the bureau, all cadres and employees of the agency, and members of the leaders of the bureau's units to participate in the main venue. The county (city, district) cultural and tourism bureaus in Baoding has a branch venue.

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