Party journal+: Exhibition advantage upgrades and excavation potential iteration

Clame the soul with the mainstream value of "the big situation, grasping the general trend, and focusing on big events", and implement the action of "conspiring by the times, acting in response to the situation, and taking the trend". , Strive to create emerging media platforms in various new media forms such as E journals, websites, Weibo, WeChat, WeChat, and short videos. Explore and expand new space for party media development.

Party magazine+melting media: more communication power

Combined with the opportunity of the Central Document No. 1 this year, the Southern Magazine launched the deep documentary "For the people's bowl of COFCO, the Guangdong" Guye "has not been lazy in a lifetime." Net readings exceed 1 million. During the Qingming Festival, the Southern Magazine also launched a video report "Separation and" Reunion ", the 66 -year -old relatives of the survivors of Zhang Shiqing, the martyrs of the United States and the United States and the United States." During the Beijing Winter Olympics, the Southern Magazine WeChat public account, Southern+News Client and "Southern" magazine set up the "Saint Fire Yao Yao China Snow and Snow Southern" the topic. The reading volume of the entire network exceeded 8 million. This is the "refining" "" Bingdun Dun, which is our Guangdong fellow ", the total reading volume of the entire network is close to one million ...

"Bingdun Dun" launched by Southern Magazine is a video report poster

Southern Magazine's transformation of the party journal this year is more calm and fast. Yao Yanyong, editor -in -chief of Southern Magazine, said in an interview with the reporter of China Press and Publication Guang Daily that Southern Magazine continued to expand the four -level communication matrix of Southern Magazine WeChat public account, Southern+Client Party Construction Channel, and View Channel. Power, comprehensively improve the comprehensive communication of party magazines, continue to build a professional party building platform for party building in Guangdong, and give full play to the increasingly perfect major theme to promote the efficiency of the integration mechanism of all -media integration.

"Sichuan Party's Construction" magazine also promotes the in -depth integration and development of the party and party magazines this year, builds a coordinated and efficient all -media communication system, and has continued to spread the party media's good voice and enhance the influence of party media.

"Sichuan Party's Construction" magazine opened a party building channel on the Sichuan Daily Sichuan Guan News client, and strives to build a new publicity platform, typical case exchange platform, party building efficiency exhibition platform, party member education and learning for party building work at all levels of Sichuan Province, education and learning Platform; "Sichuan Party's Construction" magazine led the development of the development of the "Sichuan Party" preview version, PC version, WeChat version and magazine digital version with digital technology. , VR, H5, panoramic image and other multi -form, multi -means, multi -platform integration and communication, explore the integration practice of the content of the publication network; build a new media digital ecology, build the Sichuan party building and integrate media cloud, upgrade the existing journal and new media mining platforms. Open the underlying technical architecture, build a multimedia form that integrates the multimedia form, the collection, compilation, distribution, trial, examination, and broadcasting, multi -end carrier, and multi -distribution channels of integration media platforms to realize the integration of journal flat media and new media processes, integration of information integration, information fusion of information , Content fusion, channel fusion, resource fusion, technical fusion.

Based on the short videoization of news communication as an important starting point for integration and development, the "Sichuan Party's Construction" magazine planned "I am a party member" VLOG, based on the authority and professional advantages of party journals, and adopted "VLOG+Experience+Explore Museum". The form of combination, with Douyin and video as the main position, focus on the outstanding grass -roots party members of all walks of life in Sichuan Province, telling people and things around me, and strengthening the "I am a party member" VLOG label attribute. Since "I am a party member" VLOG, 5 works have been released, and the number of clicks has exceeded 70,000. Tan Youfu, a member of the Editorial and Deputy Chief Editorial of the Sichuan Party's Magazine, said that using VLOG to make this form of melting media transmission, it has injected new vitality into the content of the traditional media of the party journal.

"I am a party member" VLOG launched by "Sichuan Party's Construction"

"Frontline" magazine focus on planning and production of front -line videos this year, and strives to cultivate front -line new media brands. According to Li Mingsheng, editor -in -chief of the "Frontline" magazine, the frontline magazine effectively integrates the advantages of the "Party Lesson" planning and production team. It is actively setting up for hardware facilities such as hardware facilities and other hardware facilities. The micro -video team, cultivating ideological directors, talented reporters, inspirational cameras, artistic editing and packaging, is under the basic skills training of directors, shooting, editing, editing, packaging and other links. In terms of content, in the form of micro -video, by recording the true story of the streets and alleys, it focuses on the wonderful fragments of shocking the soul in order to realize the praise and spread.

Today, the "Red Rock Spring and Autumn" magazine owned by Chongqing Media Group today relying on more than 30 years of historical resources and creative team resources, it is a panoramic publicity to explain the spirit of Hongyan through the Hongyan spirit.

According to Zhang Junxing, editor -in -chief of Chongqing Media Group today, Hongyan's spiritual integration publishing platform aims to achieve digital production, digital management process, digital product formation, and networking channel networking. The first issue of "Red Rock Spring and Autumn", "One Map" "Chongqing Red Cultural Map", "Study Party History", "Oral Southern Bureau" and other "a series of theme publishing", "One Lecture Hall" Hongyan Story Network Weikang , "One Resources Library" Hongyan Manuscript Resource Library, "One Academy" Hongyan College series audio, "One Promotion Platform" Hongyan Spirit All Media Promotion Platform. "Contemporary Guangxi" magazine made new attempts on public welfare live broadcast this year. For example, the "2022 Guangxi College Entrance Examination Volunteer Fill in Guiding Public Welfare Live" activity, by inviting volunteer to fill in the live broadcast of experts, in the form of "video live broadcast+barrage interaction", the vast number of vast number Candidates and parents answered questions for free, while strengthening the authority of the party journal, they also enhance the service functions of the party magazine.

Party journal+think tank: more prominent guidance

From June 15-16, the Guangdong Provincial Party Committee Agricultural Office, the Guangdong Provincial Agricultural and Rural Affairs Department, the Guangdong Rural Revitalization Bureau and the Southern Magazine Society's "Double Hundred Bai" selection on the "Double Hundred Hundred" selection on the town of Zhenbangzhen will be successfully concluded. The Southern Magazine launched a large -scale report and a series of survey reports and a series of survey reports of "Squats and Villages -Guangdong Angle Village Anniversary Report", which promoted the work of helping the town in the township in Guangdong. Decision reference.

The Southern Magazine also developed in depth in the key links of the vertical field of party building, forming a new situation in expanding the influence of party organizations at all levels in Guangdong. Yao Yanyong introduced that at present, the Southern Magazine has successfully promoted a batch of party building service projects, and successively accepted the invitation of many units such as the People's Hospital of Guangdong Province to provide consulting services for grass -roots party building brand innovation, selection, and exhibition. In addition, the Southern Magazine also continued to deepen the research research, and has declared the annual topic of 6 provincial party building research associations including "Guangdong Excavation Red Resources"; In the process of people's democracy, Guangdong Practice and other topics, write related chapters of Guangdong Province Reading Reading, etc.; Research on independent topics and continue to do a good job of research on the subject of "historical mission and the value of the times".

This year, the "Non -public Organized Enterprise Party Construction" magazine under the "Zhejiang Communist Party Member" magazine group's "The strongest strategy of the two new party building" as the context, focusing on the construction and communication of non -public enterprise party building brands, innovation and functions of the two new party service centers, and the role of the two new party group service centers. The hot spots, pain points, and difficulties of the two new party building work, including the exploration and practice of party building work in the park, and the "two teams", and the "two teams", and have launched the eight major research projects. At present, the eight major topics are about to publish the results of research in the form of white paper.

"Zhejiang Communist Party Member" Magazine Group launched the "New Era of Welcome Twenty End of the New Era" Zhejiang Micro Party Class Contest

The "Anti -Corruption Guide" under the "Zhejiang Communist Party Member" magazine group played its own advantages, established normalized exchanges and cooperation relationships with the integrity research center of colleges and universities across the country, and continuously consolidated cooperative relationships through topics, seminars and co -construction research institutes. When the Zhejiang Provincial Party Committee promotes the 5th anniversary of Zhejiang Construction, the publishing results will be published and suggestions and suggestions for Zhejiang's clean and honest construction.

Cooperate with party building research institutions such as colleges and universities, party schools, and other party building to help local builds and improves, summarize and sort out party building brands; help local customized party building special issues and video communication materials; conduct in -depth investigations around key party building topics and write topics reports; Brand release, party building salon, online and offline forums, etc. to help enhance the influence of party building brand. The path of the party journal+think tank makes the influence and communication of party magazines more prominent.

Party magazine+industry: longer influence

The party magazine must jump out of the magazine as a magazine, not only to make efforts in content production, but also to open up the field of party building services and continue to expand the influence of the party magazine brand.

Editor -in -chief of Zhejiang Daily Newspaper Group, chairman and general manager of "Zhejiang Communist Party Member" magazine group, Chu Dinghua, editor -in -chief of the "Zhejiang Communist Party Member" magazine, introduced this year, "Zhejiang Communist Party Member" magazine group continued to promote the red story meeting, red The construction of the four major brands of training, the red exhibition, and the red customization, adhere to the theme activities of planning and organization for various places, and the influence of the group's brand has continued to increase. At present, the Red Story Club has more than 4 million audiences online and offline. In the second half of the year, the Red Story will continue to carry out activities to further promote the normalization of party history learning and education.

On the basis of conventional micro -party classes, the "Zhejiang Communist Party Member" magazine group innovative expansion and expansion of fine arts, music, and film micro -party courses has launched the "Twenty New Era" Zhejiang Micro Party Class Contest; Based on the release of the top ten innovation cases of grass -roots cleanliness construction (Zhejiang) in the year, this year, it also plans to continue to host the 3rd clean innovation experience release activities; Go home to burn a "low dish" and tell a "low story" method to invite families to participate in the excavation of clean story together; plan to develop the interactive small program for "burning lukelip" so that the audience can use dishes on the virtual procedures themselves. , Making a "low vegetable", listening to the story behind the "Integrity", entertaining in virtual interaction and spreading the culture of integrity. Today, Chongqing Media Group has established a new operating model of "Party Journal+Integration Publishing+Featured Services" in recent years to accelerate the development of "party journals+" multiple industries.

The "Love · Chongqing" micro -film contest hosted by Chongqing Media Group today has successfully held 7 sessions

In addition to the "party journal+integration and publishing" through the integration of Hongyan spiritual integration and publishing platform, Chongqing Media Group has also launched a variety of special services today.

The "Red Rock Spring and Autumn" magazine, which has 20 years of painting production experience, is the only designated production unit in Chongqing's important current affairs album. Since 2020, it has been designed and produced in Chongqing's official foreign propaganda product "Overview of Chongqing" and the official foreign propaganda book "Da Mei Chongqing Chongqing 》 Waiting for fist products, provide a planning and design service for multiple units.

Today, Chongqing Media Group also has the level of first -class exhibition design and product production capabilities in the West. It has long hosted various high -specifications and large -scale theme exhibitions. It has become an important planning and executive unit of the Chongqing Municipal Party Committee and Municipal Government. , Event executive team and integration promotion team, and use the advantages of external propaganda and aircraft journals to efficiently integrate the entire media promotion channel resources of Chongqing City, which can provide users with integrated marketing services for the entire case planning, global execution, and all media promotion. Wait.

In this regard, Zhang Junxing said: "The operating model of the journal under the Internet vision is different from the traditional media era. It cannot be dependent on traditional advertisements and paper distribution. It must make full use of its own advantages, deeply dig deep potential, extend the industrial chain, and promote the operation model Innovation. "

It is necessary to say that at the moment when the new technology promotes the rapid transformation of the media, integration and integration and communication have become an important way for local party journals to occupy the main position of public opinion. Through all -media, personalized, large -capacity, and convenient communication methods and modes, each family has created a new position and learning based on the Internet and smartphone mobile terminals, especially the empowerment of "party journal+" It provides more innovation for the upgrade iteration of local party magazines. (China Press, Publication, Radio and Television News reporter Dana)

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