Efforts to play \"four cards\" Xu Wen pineapple to increase production again and increas

A respondent in the Xuwen Pineapple Production Line Figure

Taking Cantonese prefabricated dishes as a carrier, it will open a wider market

] Yangcheng Evening News reporter Xu Yue

Xu Wen pineapple produced about 796,000 tons this year, with an output value of about 2.5 billion yuan. Under the adverse effects of the impact of the epidemic and superimposed international market changes, Xu Wen pineapple has been four consecutive years for four consecutive years Increase production and income, this year's output and output value reached a new high. On June 7, Guangzhou and Xuwen held a symposium on high -quality development of \"Pineapple Sea\". While publishing the \"transcript\", it also revealed the secrets of this year's pineapple sales.

By focusing on the \"four cards\" of industries, markets, technology, and culture, Xu Wen pineapple provides a brand new solution for Guangdong agricultural product sales. From last year's eighteen martial arts selling fresh agricultural products, to this year, the \"fresh cut pineapple\" was processed at the beginning of the explosion, and then the newly released refined agricultural pineapple prefabricated dishes on June 7th. The application of ideas to the most traditional agriculture is using Cantonese -style prefabricated dishes as a carrier to break the boundaries of seasonal commands, expand sales radius, and slowly explore a new way to improve the comprehensive agricultural benefits and competitiveness.

The sales of pineapple production hit a record high

The thirteenth party congress report of the provincial congress just closed states: The price, the farmers 'brothers bloomed in their hearts. \"

On June 7,\" Learn and implement the spirit of the party congress, develop pineapple grilled fish, fresh cut pineapple, and realize the \"pineapple sea' high -quality development symposium \"The video conference on TV telephone and video conference set up the venue in Guangzhou and Xuwen, respectively. The meeting conveyed the spirit of the 13th Party Congress meeting of Guangdong Province, continued to deepen the \"12221\" market system, developed the prefabricated vegetable industry, and better benefited the farmers by promoting processing and strengthening the Xuwen pineapple industry.

\"This year Xu Wen's pineapple output was about 796,000 tons, the output value was about 2.5 billion yuan, and the purchase average price was 1.5 yuan/catties.\" Luo Hongxia, secretary of the Xuwen County Party Committee of Zhanjiang City, first notified this good news. From 2017 From the year to 2022, the output of Xuwen pineapple from more than 500,000 tons to more than 700,000 tons, the price of pineapple from a few cents to a maximum of 3 yuan, and the per capita income of farmers from 10,000 to 20,000. The most accurate, most authentic, and most vivid portrayal of the most accurate, authentic, and most vivid portrayal! Especially this year, under the strong leadership of the Provincial Party Committee and Provincial Government, the Municipal Party Committee and Municipal Government, and the specific guidance of the Provincial Agricultural and Rural Affairs Department, Xu Wen focused on the \"four cards\" of industries, markets, technology, and culture, and launched the \"ten\" of pineapple processing. Pineapple RCEP exports, \"Thousands of people\" marketing, pineapple big data small screens and other \"four innovations\". In the face of the impact of the new crown epidemic and uncomfortable market changes, pineapple fruit farmers generally increase production and income.The price of pineapple sales is stable, and the output and sales have reached a record high.

Another way to launch \"Fresh Cut Little Pineapple\"

As a \"vanguard\" and priced barometer on the listing of Lingnan Jiaguo. Getting sense and happiness will also drive litchi, longan, grapefruit and other large agricultural products.

A great contribution of Xu Wen's pineapple is to solve the problem of \"selling difficulties\" of agricultural products. In the past two years, Guangdong's \"eighteen martial arts\" has sold fresh agricultural products. Last year, \"Every 3 Chinese pineapples came from Xu Wen\" and \"Guangdong called people to eat pineapple\" and other topic networks have read more than 1.5 billion people. Essence

After the Internet red holding the traffic password, Guangdong found through big data that the market prefers big pineapple, and the small pineapple below 9 or two was acquired.在广东省农业农村厅的指导下，徐闻另辟蹊径，紧抓“好吃、方便”的市场需求，推出“鲜切小菠萝”，每个重250克左右，开袋即食，省去了削皮、 The traditional process of removing the eye, cleaning, and soaking saline, the market continues to be hot this year. In Hema Xiansheng Store, this \"fresh cut pineapple\" alone supports a product line.

According to Chen Wei, deputy director of the Agricultural and Rural Bureau of Xuwen County, \"Fresh Cut Little Pineapple\" also brought new opportunities for entrepreneurial employment and digesting some of the surplus labor. Fruit farmers can not only sell big fruits, but also make a small fruit. Now in Xuwen's processing factory, the couple can go into battle, and they can earn three or four hundred yuan a day, bringing children and making money.

Pineapple prefabricated dishes open a larger market

Due to seasonal seasonal restrictions, in June, the pineapple market in previous years was reached by Mingjin. But this year, Xu Wen's broader market is slowly opening in June.

At the meeting on June 7, the Guangdong Provincial Agricultural and Rural Agency invited representatives of the food processing industry, retail industry, cold chain logistics industry, and big data industry. Discuss the market ideas of fresh cut pineapple and pineapple grilled fish, and find new ideas of \"improving the comprehensive agricultural benefits and competitiveness\".

The reporter learned that the average acquisition price of Xu Wen pineapple is 1.5 yuan/jin, and the purchase price of the pond of Maoming Luofei Fish is 5 yuan/jin. . This is the purpose of pushing the prefabricated vegetable project since last year. The foodization of agricultural products has enhanced the value chain and industrial chain of agricultural products, and the problem of \"selling difficulties\" has been completely solved. Increase income and get rich. More importantly, after foodization, agricultural products broke the session boundary and expanded the sales radius.

The leaders of the Provincial Agricultural and Rural Affairs Department stated that under the guidance of the spirit of the Provincial Party Congress, Guangdong Agriculture will continue to focus on the \"four cards\" of industries, markets, science and technology, and culture. Pineapple, pineapple grilled fish, enterIn one step, promote the integration of primary and secondary industries, realize the new leaps of the trio of agriculture and industry, develop new markets, cultivate new fruit farmers, promote the upgrading of Xuwen's pineapple industry, and further enhance the comprehensive benefits and competitiveness of Guangdong's agriculture.