Due to persuasion, dining and starting a business, don’t touch these 5 categories again

In a complicated and uncertain environment, catering startups still need to be cautious, especially to avoid some tracks that are destined to die for a lifetime.

The changes in the environment make the catering industry ushered in a new round of large shuffle.

According to the company's investigation data, from January to June 2022, my country revoked and canceled catering-related enterprises with 56,600, 66,900, 1020,000, 67,500, 38,200, and 24,200.

In this white bone, there are new entrusted people who do not understand catering and fever, as well as the veterans who have been passing through the battlefield for a long time.

It is not easy to open a store, and it is difficult to keep the store. Earlier, the Red Food Network has always advocated that in an uncertain environment, catering people must be cautious, start a business with caution, and expand cautiously.

Taking entrepreneurial stores as an example, many categories of channels are now dark, and entrepreneurs enter the nine dead life at this time. Many "Xiaobai" did not believe in evil, but even the "Novice Village" did not go out, they ended up the tragic end of the closure of the store bankrupt.

So what kinds of business, novices do not touch as much as possible? Today, the Red Late Network wakes up to the new people who are still interested in entering the restaurant. If there is no sufficient funds and unique strategies, it is best to avoid the following 5 categories when starting a business.

Chinese dessert

As early as 2021, the development of Chinese desserts exposed a series of hidden dangers. According to the Data of Winshang Cloud Think Tank, in 2021, more than half of the dessert brands have not opened new stores. The development of well -known brands such as Xu Liushan, Fresh Taro Fairy, Yang Xiaoxian and other well -known brands have encountered obstacles.

In November 2021, Xu Liushan announced that he closed his last store in Hong Kong and officially withdrew from the Hong Kong market. The number of well -known dessert chains, the number of global stores in the heyday was nearly 300, but in recent years, it has shut down lightning. The popular comments of the Red Dining Network found that Xu Liushan now has only about 60 stores in the mainland market.

The development of big brands is blocked, and many individual dessert shops are not good. A Street Street, located on Civilization Road in Guangzhou, was once the Internet celebrity food streets that were reported by various media. Nowadays, most of the dessert shops on this street, Cocoque, has no longer existence.

Why is Chinese desserts not easy to do?

First of all, Chinese desserts have serious homogeneity and category aging in recent years, and their attractiveness to consumers has become weaker and weaker. Compared with the exquisite French dessert, the elegant Japanese dessert, and the unique Italian dessert, Chinese desserts as a whole are not too outstanding in terms of product or mode.

In many cities, the number of new dessert shops such as French desserts and Japanese desserts has exceeded Chinese dessert shops.

Secondly, the trend of "low sugar and low cards" is flourishing. Chinese desserts such as mango sauces that must be boiled in sugar and cream with large groups of cream, etc., also have the meaning of drying with the trend.

In the end, the hotness of the new tea also caused a huge impact on Chinese dessert business. The consumption scenarios of desserts are limited, the consumption frequency is low, and it is extremely dependent on the eating experience. The takeaway is not friendly. In contrast, the new tea drinks that are highly coincided with the customer base, the consumption scenario is more portable and versatile, and many consumers have been diverted.

At the same time, some products of new tea drinks have gradually merged with desserts. In addition, in recent years, some hot pot restaurants and barbecue restaurants have also begun to "+desserts". The brain -wide products even compare many dessert shops.

In general, under multiple shocks, it is definitely not a good choice to open a Chinese dessert shop now.

Baking

Since the beginning of this year, the baking market is downturn, whether it is a traditional Western baking shop, a private house baking shop, or a newly rising new Chinese baking shop, it has not been satisfactory.

As early as 2021, many old -fashioned baking companies announced the closure of closing stores, such as Donghai Hall, a 26 -year -old baking brand, and Yizhi Duo, who had opened 22 years in Shanghai. Even the national chain brands such as bread new language frequently close the shops and evacuated multiple cities.

Therefore, in the short term, no matter what type of bakery, novices are recommended to enter the game.

First of all, in detail the traditional private baking shops, according to some friends who make private house baking, under the tide of transformation and upgrading of the baking industry, many private room baked shops are either difficult to maintain or closed down.

The reason is that in addition to the difficulty of keeping up with the needs of the times and the impact of the epidemic, the homogeneity is serious, and the lack of distinctive product output; the high cost, the increasing profitability, etc. It is also a challenge for private baking shops.

Let's talk about the new Chinese baking shop of the fire before.

Around 2020, the new Chinese -style baking of "West Points+Guo Chao" became the fragrance of the catering industry. For a while, it was full of limelights. Stores with similar models and products were sprung up all over the country.

But starting this year, the industry has cool down significantly. Many new Chinese baking stores do not line up. The stores have begun to lose money, and the capital that has made money for a time has also performed coldly.

With the cooling of the consumer market, a large number of stores that had poured into the barbaric growth under the air outlets also began to fall into a melee, and the inner volume showed the first year.

There are all signs that the biggest chance of the new Chinese baking dividends has passed. Now considering entering the game, it may be challenges, not opportunities.

New tea

In just a few years, the "new tea drink" has become a popular category that the people are concerned about. The market size and the number of stores have soared all the way. A number of tea brands stand out. Also exciting. But to this day, the new tea drink is really a good business that makes money. Under the large market size, it is extremely fierce competition and internal rolls. The phenomenon of more than 10 tea shops on a 100 -meter street has been staged in various places. It is still difficult to open a shop under the red sea. It is difficult to be noticed by consumers, let alone stand out.

From the perspective of the market structure, according to the Ai Media Consultation Report, the three -grade section of the new tea market is obvious, and a number of influential representative brands have been formed.

The unit price of the high-end tea market is above 20 yuan, mainly covering the first- and second-tier markets, represented by Naixue and Hi Tea. Or regional densely operated, such as the book also burned fairy grass, 7 points of sweetness, etc.; The average price of low -end tea drinks is generally less than 10 yuan, distributed in the third line and sinking market, represented by Honey Snow and Bingcheng.

For some entrepreneurs who want to be a brand and not just make money and support their families, the new tea track of the giant Lin Li is not a good choice.

From the perspective of profitability, the new tea has been supplied by raw materials such as upstream tea, fruits, dairy products and other ingredients, and the design and production of tea drinks such as middle reaches of fruit tea, milk cover tea, creative tea, as well as downstream stores and third -party distribution The production and sales of tea drinking with applets can finally reach the hands of consumers.

After a series of links, the profit margin left for the milk tea shop is getting smaller and smaller. Now entering the game, it is difficult to live, let alone make money.

crayfish

This year, about half of the catering circle began to start "crayfish" takeaway!

According to Meituan's restaurant catering data, as of June, stores selling crayfish related dishes accounted for 5.5%of the total number of restaurants stores. Among them, Guangdong, Zhejiang, and Jiangsu have the most stores in crayfish related dishes. Among the stores in Shanghai and Beijing, one of each of the 10 restaurants sells crayfish related dishes, and the penetration rate of stores is the highest. Outside of Beijing and Shanghai, the "appearance rate" of crayfish related dishes in Zhejiang, Hainan, Guangdong, Chongqing and other places is also very high.

It is no exaggeration to say that the crayfish has become a limited -limited drainage product in the catering industry. There are countless small and medium -sized restaurants and a group of well -known chain catering brands have joined the battlefield of crayfish. The competition has intensified. The entire crayfish market has become more and more rolling. Specialized crayfish stores no longer have the competitive advantage of single products.

In order to live, in order to survive, large and small crayfish shops in various places have played a fierce "price war" this year, fighting for customers. "Fresh crayfish per catty 58 yuan, two pounds to get one pound, buy three pounds for two pounds" "99 yuan 10 pounds" "68 yuan for eaten", "58 yuan for eaten" ... The price of crayfish is not the lowest at the lowest Only lower.

What is regrettable is that the price wars of this one after another have diluted many crayfish shops that have little profit space left, but they did not bring more passenger flow to it.

Taking the Guangzhou market as an example, the Red Dining Network visited a number of lobster shops and found that even if it was superimposed in the peak season, many passenger flow of many crayfish museums was still not as good as before. At eight or nine o'clock in the evening, although the seat rate of some stores was still about 70 %, after 9:30, the diners dispersed most of them. After 22 o'clock, it should have been a supper peak, and the listing rate of the store is generally less than 50 %.

In addition, the prefabricated crayfish on the online crazy sale also worsen the operation of the crayfish store. Under the normalization background of the epidemic prevention and control and the price advantage of the e -commerce platform, the prefabricated crayfish will also accelerate the living space of the offline store.

In general, super single crayfish has developed to this day, and it has long lost its scarcity. As a common food on the table of thousands of consumers, the catering owner will still want to rely on this single product to create a lobster brand in the future. It will be an extremely difficult road.

Another point is that the peak season of crayfish is obvious, "earning 4 months, flat for 4 months, and loss of 4 months" is the business state of most practitioners in one year. It is less than two months since entering the low season of crayfish. At this time, going to open a lobster shop, it is likely that you have not earned enough winter grains, and it will usher in a long winter.

coffee

Although the coffee track performs hot, the accompanying competition and the industry are no less than new tea. If there is no industry experience and cash flow, it is difficult to stand on the coffee track.

Since the beginning of this year, major domestic coffee brands have opened crazy stores.

In March, the news of the Manner Coffee public account, "Ten cities in the country, 200+new stores open together", which aroused the attention of the industry. The news shows that from March 8th to March 10th, Manner was in 10 cities in Shanghai, Hangzhou, Chongqing, Wuhan, Nanning, Haikou, Beijing, Shenzhen, Chengdu, Suzhou, and opened 200+ stores at the same time;

As of May 24, Ruixing Coffee has a total of 6,580 stores, surpassing Starbucks to become the "popular top flow" of domestic coffee tracks;

In June, Norwa Coffee officials announced a hundred stores, including Shanghai, Chengdu, Wuhan and other 29 cities. As of now, the number of Norwa coffee stores has exceeded 1,500.

At the same time, the tea brands such as Xishu and Book of Fairy Cao, Lemon Season, Sweet La La have laid out the coffee track. In April, the book also burned Xiancao to officially invest in the coffee brand DOC coffee, and then acquired DOC coffee to become the controlling shareholder of DOC coffee;

In May, the new lemon tea brand "Lemon Season" entered the coffee market.

In June, Xixi tea invested a minority coffee, holding about 12 % of the shareholding. And this is not the first time that Xicha has participated in the coffee investment project. In July last year, Xicha invested in Seesaw coffee;

In June, Sweet La ’s coffee brand, Ka Xiao, opened the store in Bengbu Wanda Pedestrian Street. Card Small said that it is expected to open 150 stores by the end of this year.

What's more exaggerated is that even commercial giants in other fields such as Huawei, Li Ning, and Times Business have begun to enter the coffee track.

In such a market environment, you still insist on opening a coffee shop, what to compete with these "opponents"?

summary

People always say that the threshold for catering is not high. In fact, catering entrepreneurship is a way for thousands of people to cross the wooden bridge. Be careful when you are not ready for "hardship". Of course, if you see opportunities, you must go all out.

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