From social interaction, we started to delete friends in batches

#This article is produced by the product manager's "Original Incentive Plan". Because of work and life, we often add some of the WeChat people who are not very familiar, but over time, they have sinking under the address book and never said again. Every time I delete WeChat friends is a effort, so when the "group deletes friends" on the hot search, netizens will be so excited. The author of this article analyzes this, hoping to help you.

When I woke up, people were deleting WeChat friends.

A strategy about how WeChat deletes friends in batches not only occupies hot search headlines, but also is sought after and thanked by many netizens.

In the past, we added one by one to delete them one by one. Fortunately, WeChat provides the function of batch deletion of friends, saving us a few minutes and a few hours of deletion of friends.

It is enough to see the attention of batch deletion of friends. How many friends we now are waiting for deleting.

Thinking back, when the online chat was just rising, we added the friends in reality to the friends of QQ with the joy of joy. With the longing and longing for unknown, we added the other end of the Internet to the person who did not meet the Internet to the QQ friend list.

After the smartphone steps into life, the number of WeChat friends increases with higher efficiency. Many people even feel panic when they see others with thousands of WeChat friends, because they have too few friends.

To this day, we are deleting these friends one by one.

From the addition of friends to deleting friends, what changes have we experienced?

And in this transition process, what kind of role does WeChat and QQ play?

1. From adding to deletion, social screening

In essence, social networking is a process of screening in order to meet human needs.

Whether it is the social network or the social interaction in real life.

Through social activities, people want to get met with two levels: material needs and spiritual needs.

1. Material needs

Human beings are group animals and are difficult to survive alone.

In ancient times, we needed to rely on bloggers to overcome dangerous beasts. You need to rely on the hunting collection of others to starve to death when you do not harvest food. Cooperation survival has begun to make a model.

In modern society, it is more difficult for us to live alone by ourselves:

Those who do not engage in farming need to rely on the food produced by others to the belly. Those who do not engage in textiles need to buy clothes produced by others to keep warm. We pay money, buy items, and exchange value exchange. It looks very simple, but this is also limited to common products everywhere.

There are some scarcity value that can be found and exchanged everywhere like milk tea shops:

When the child is at school, who should you help? With the right customer resources, where should you go to find a supplier? I encountered a problem that I could not solve at work. Who should you find to help you confuse? It's not impossible to find temporarily. But it is difficult for you to find a suitable candidate.

The social network on weekdays provides us with a space for the filtering partners.

1) Capability screening

We need to understand what capabilities and values ​​of others have, so that when we need it, we have a backup path to solve problems.

And understanding the ability of others is not a simple matter. Everyone is three -dimensional and has a lot of different faces. What we know often is only part of them.

If your computer is broken, colleagues next to each other will repair the computer. But you have never talked about similar topics, and you don't know that he has such a skill, so it is a pity to miss this opportunity.

Understanding the ability of others requires us to reserve on weekdays, and it needs to be completed through social interactions.

Through direct conversations, through the interaction of the circle of friends, and through the speeches during group chat, we have the opportunity to learn that he can also this.

2) Personal screening

Only the ability is not enough. We need to understand a person's personality to judge whether he is a suitable partner.

If a person likes to spy on others' privacy, even if he is proficient in information technology, will you let him help you fix your computer? There are a lot of commercial resources that a person owns, but he always digs out of your partners. When you get a new project, you will not find him first. We need to live through the lives on weekdays, seeing whether a person is honest or deception, whether it is self -interest or altruism.

Through the communication on weekdays, whether it is a face -to -face social occasion, a telephone contact, or a chat and interaction between WeChat and QQ, we have the ability to screely screen other people's ability and personality to find a suitable partner.

When needed, find people with corresponding resources and capabilities, take out our own resources or commitments, and exchange resource swaps to achieve resource optimization.

2. Spiritual needs

People live in the world, not only material satisfaction, but also spiritual sustenance.

Social communication can also provide us with spiritual exchanges, which is our sense of loneliness.

But similar, not everyone is a good object of communication.

A person with unstable emotions will always lose his temper inexplicably. When you are unhappy, some people can make you happy in one sentence, but some people only talk about it, making you even more troublesome. These things that we can call it "fate" also need to be screened.

When we knew alone, there was only a simple greeting.

In social communication and interaction, we constantly understand and know a person's personality and behavior pattern.

We will build more frequent connections with those who come together, share happiness and sadness, go out to play together, become friends and even lovers.

In this process, the right person is also left by screening.

Therefore, social networking is screening.

3. Screening process

The screening is a process from more to less.

At the beginning of social screening, we will meet many people. We add their contact information through WeChat, QQ, and phone numbers.

In gradual social networking, we will find that some people are suitable for communication and cooperation. We will leave them in the list of friends, frequent contact and cooperation in a timely manner.

We will also find that some people, whether they are weird, or have no intersection at all, we gradually reduce contact with them or even no more contact.

This is a process that we have experienced from adding friends to deleting friends.

This process is similar to our funnel. However, it is no longer a new, reserved, promoting, and transforming operations, but from the establishment of connection to becoming a stable partner.

Starting from establishing a connection, constantly understanding with others, and in understanding, it is preliminary judging whether a person is suitable. If it feels good, increase the frequency of interaction and understand a deeper understanding. And at the right time, cooperation of resource replacement, or in -depth sharing of emotions. After cooperation, those who have a happy cooperation will be left by us and become long -term partners.

The process of screening is just like refining the pupa, and people are destined to be less and less.

Friends who stayed, the filter was screened.

Therefore, when we have filtered enough people, there must be a large number of people no longer contact.

In the past, people have been adding friends to find more potential partners.

Today, people have deleted WeChat friends, that is, after deleting those who screen, they are not suitable for cooperation.

Therefore, people who delete WeChat friends in batches are not a social problem of collective autism. It is just an indispensable real needs in social networking.

In the process of social screening, social products such as QQ and WeChat are the advancement of the times, and the better screening tools provided by us.

2. Social tools, screening tools

In essence, online social products have not changed the essence of our social.

Before the popularity of the Internet, after the popularity of the Internet, we also continued to screen in social networking, and after screening, we found the right person and appropriate resources to meet our own material and emotional needs.

However, the emergence of online social products has greatly improved every aspect of the screening process.

Then, it also contributed to the current situation of our batch to delete friends.

1. Jianlian

In operation, we all know that only by the guarantee of the new volume, the active and reserved users can have a data foundation.

The establishment of contact is like the new operation in operation, in the beginning of the funnel. If we do not know anyone, we will naturally become friends with anyone.

But knowing someone is not a simple matter.

Before WeChat, knowing someone is actually a very high cost of behavior.

Back to the era of no information technology, what should you do if you want to know someone?

When the other party stops the other party, will the other party talk to you? Ask the other party to eat, it takes time to spend time, but also pay for money. Even if there is a friend introduced, you have to hold a letter from your friends to visit in person. Often only after seeing the face can we be regarded as knowing and establishing a connection.

These methods of establishing a connection, the cost of behavior is very high.

Especially when you do n’t understand each other and cannot judge whether the other party is a high -quality partner, you have already invested in the behavior costs in order to establish a contact with him. There is no doubt that this investment is to bear risks. If the other party is not a suitable person, your early investment will be grained.

Through information means, we can know and establish contact with a person with lower effort and less energy.

Search for the other party's account number, mobile phone number, and add WeChat. Friends refer to, just push a WeChat business card.

From the application to confirmation, the whole process sometimes only takes a few seconds.

This undoubtedly gives people higher efficiency. When efficiency is improved, people have a chance to establish contact with more people in the same time to find more social possibilities.

Therefore, it is the convenience of social products. It helped us add more friends, and laid seeds for the deletion of friends in batches in the future.

2. Understand

In the past, it was complicated to want to know a person.

If you are in a circle, you need to ask people everywhere. If you are completely unfamiliar, you don't even know where to collect information. Even if it is communicating with the other party, because of the problem of space distance, the cost of each understanding is very high. This is caused by the people around us, it is difficult for us to have too much understanding of others.

The space environment is limited to people's social scope.

We can't meet and communicate with a person who is 10 miles away. He may have only one or two of them and resources that he has. Without accumulating enough information, it is difficult for us to find the right person when we have demand to replace resource replacement. Naturally, the optimization efficiency of resources in the entire society is very low.

But WeChat provides people with efficient understanding.

Through the avatar, signature, and circle of friends, you can quickly understand a person's personality characteristics, the circle, the scope of interest, and the scope of work. Communicate with a person, so that you only need to open WeChat and speak for the initiative. From the group chat, you can also observe how a person treats others and see him more.

Such efficient methods allow us to quickly understand more information about more people, so as to screen potential partners who have valuables to us.

In this screening process, some people will inevitably be eliminated.

3. Activity

When judging a person with cooperation, we will gradually increase the potential investment in it.

For material needs, we will interact with it on the one hand so that when there is a need, we can find him more convenient and naturally. On the other hand, it will also deepen the interaction with it to further understand the attitude of their ability and hiding under the surface.

Out of the spiritual needs, we will also increase the frequency of interaction with it, gradually deepen the scope of the topic of the topic, from talking about weather, traffic, development to work, talking about life, and to talk about emotions and privacy. , Accumulate trust.

At this stage, without the assistance of information, it is also extremely difficult:

In ancient times, visiting a distant friend may need to travel long distances. Even friends in the same city take a few hours of contact. Only those with a very close distance can maintain active interaction, and many interactions need to be suspended. Go to the next door to find a neighbor to say a word, and let go of the rice that is being made at hand to extinguish the furnace just ignited. After having mobile phones and WeChat, we can maintain interaction with the right person.

We can keep in touch with people far away every day. In busy work, we only need to take a few seconds to reply to a message. Not only text, we also have diversified interaction methods such as expressions, voice, and videos, so that communication is not boring.

In the past, due to space and means, severe restricted interpersonal circles, under the extension of WeChat, broaden the geometric rate.

We can maintain high -frequency friendly interaction with more people.

This not only speeds up our in -depth understanding of other people's efficiency, but also accelerates the efficiency of a person's essence.

For those who are kind and kind, but they are actually treacherous; they lie to who they know everything and know everything, but in fact people who are useless; they pretend to be generous, but they care about it. We can get out more efficiently from our potential partner groups.

Discipline and deletion are also the right way to treat them.

4. Cooperation

The potential partners of long -term cultivation can cooperate when demand appears and opportunities.

Whether it is the material replacement at the material level or the in -depth exchanges at the spiritual level, it is the result of our long -term screening.

But even at this stage, it is very difficult to achieve without the assistance of information technology:

If you want to take care of your friends, you must not only find it in person, but you may also meet your friends that happen to be absent, take a trip, and miss the opportunity. If you want to cooperate with the businessmen who are in a foreign country, you must either travel in person, or send someone to send a letter to and from, and there is still a risk of information being stolen by others. I was depressed and I wanted to vent with my friends, but my friends were not around. With WeChat, including the more efficient communication methods such as telephones and former BB machines, when people need cooperation, they can better contact the target and then promote cooperation.

In this process, there are also screening.

Some people look like everything, but they can't do it when they do things; some people tell him some thoughts, but he will be preached everywhere.

These collaborators who have been seen by our mistakes will also be screened after trying cooperation.

And those who have a happy cooperation, we will continue to retain, maintain, and continue to cooperate.

The existence of QQ, WeChat, and mobile phones helped us accelerate this screening process.

Third, remove rough and fine

Looking at the entire social process, from the past to add friends, to deleting friends today, it is not the social method of the Internet and WeChat, which has a negative impact on people's social attitudes. Instead, social networking itself is screening, and WeChat is just part of this screening process.

As a high -quality tool, what it does is to make social screening every stage more efficient.

The more efficient screening, naturally it means that more suitable people and more inappropriate people can be screened.

And those who are inappropriate, even if they do not delete, will not have any connection.

Coupled with recent years:

Breaking the thoughts and gradually becoming a trend of thoughts for young people. The epidemic began in 2020 to reduce the life of ineffective social networks and be quickly adapted. Even the blessings of the New Year's festival have been reduced. The Internet media is increasingly expanded. People have more means to establish contact with others, and some people have been further harassed by micro -business information. Under the comprehensive role of these factors, it has been nearly a year or two, and people have broken up and deleted the boom of friends. In the process of deleting friends, WeChat is also intimate, preparing batch deletion function to improve efficiency.

In fact, there is nothing wrong with going to get rid of essence.

Can't bring you any help, but you need your social interaction. When you break it, you should delete it.

The extra social is worse than being clean.

Delete the passenger, and the friends left.

You and I are destined to continue from life to delete more and more people.

#Columnist#

Mo Yan, everyone is a columnist, online marketer, and psychological counselor. Good at consumer behavior, text communication, marketing and other fields.

The original published in this article is a product manager, and reprinting is prohibited without permission.

This article is produced by the product manager's "Original Incentive Plan".

The title map is from Unsplash, based on the CC0 protocol

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