Multi -city posts!Encourage institutions and institutions to "group purchase commercial houses"

"Buying a group purchase" has become another content of regulation of the property market in various places. Multi -city documents support encouraging commodity housing group purchase.

According to the incomplete statistics of surging news, since June, at least at least including Taiyuan, Shanxi, Zhongshan, Guangdong, Shenyang, Liaoning, Tonglu, Zhejiang, Tongling, Anhui, Pu'er in Yunnan, Bazhong, Sichuan, Huanggang, Hubei, and Jilin Changchun, etc. Activity.

Taking Jilin Changchun as an example, on July 8 this year, the General Office of the Changchun Municipal Government of Jilin Province issued the "Notice to Further Promote Several Measures in the Real Estate Market". Support institutions, state -owned enterprises, institutions, colleges and universities, scientific research institutes and social groups to contact real estate development enterprises to organize batch purchase activities for commercial housing. Group purchase housing needs to obtain pre -sale permits for commercial housing, and real estate development enterprises shall not be sold below cost prices.

According to Yan Yuejin, the research director of the Think Tank Center of the E -House Research Institute, this is the official form of affirmation of group purchase behaviors. It fully illustrates the orientation of the real estate trading market through group purchase and helps the subsequent housing sales market.

In addition to Changchun, Hubei Huanggang, Sichuan Pakistan, Taiyuan in Shanxi, and Tonglu, Zhejiang also carried out "group purchase" activities in different forms. Among them, many cities preferential group purchase of house purchase.

It is worth mentioning that there are also clear cities that the preferential prices reached by the coordination of the group buying commodity housing and the development enterprise are not included in the proportion of the record price of commercial housing.

For Huanggang, Hubei, Huanggang City, Hubei Province recently formulated and introduced the "Supplementary Measures on Further Promoting the Stable and Healthy Development of the Real Estate Market in Huanggang City", and the "Supplementary Measures" is valid until June 30, 2023. The policy mentioned that agencies and institutions and large -scale enterprises organized house purchase group purchase activities to buy group purchase activities for more than 20 people. Development enterprises awarded no less than 3%of the total personal housing funds.

The policy of Tonglu County, Zhejiang mentioned that real estate enterprises were encouraged to carry out preferential activities for buying house purchase groups. Based on the discount of the filing price, 10 sets of or more (5 sets of pure stacked or queuing projects) were purchased. The further discount is 3%; for the purchase of 20 sets of 20 sets or more, the discount of 5%; for the first time the talents identified by the city and the county, they can buy a commercial house for the first time.

Sichuan Pakistan issued a notice of "Several Measures to Promote the Steady and Healthy Development of the Real Estate Market in the Municipal District" on July 4, and the "Notice" mentioned that real estate development enterprises are encouraged to adopt the group purchase model to sell commercial housing, and actively carry out the party and government agencies, and the party and government agencies, Marketing activities for enterprise institutions and community residents group buying commercial housing. Trade unions at all levels actively organize employees to buy commercial housing according to the rigidity and improvement of employees' housing and improve sexual needs.

However, at the same time, some cities have clearly mentioned the ban on group buying housing in the policy. On July 11, the People's Government of Sanmenxia City, Henan Province issued the "Notice of Sanmenxia City Promoting the Sustainable and Healthy Development of the Real Estate Market". The pre -sale price filing system for commercial housing, guide real estate development enterprises to reasonably determine the average sales price, and stabilize the price of commercial housing. Organs, institutions, and state -owned enterprises shall not organize new group purchase housing and targeted development of housing behaviors.

Earlier, in March this year, the General Office of the People's Government of Zhengzhou City, Henan Province issued the "Notice on Promoting the Patient Circle and Healthy Development of the Real Estate Industry", which also proposed that agencies, institutions and state -owned enterprises shall not organize new group purchase in Zhengzhou City. Housing and targeted development of housing behavior.

58 Zhang Bo, dean of the Branch of Anju House Real Estate Research Institute, believes that the purpose of opening commodity housing group purchase activities in various places is to promote the improvement of the entire market's activity and sales volume, and accelerate the recovery of market confidence. The way of group purchase is mainly to discount the preferential promotion of real estate prices during the group purchase, so as to drive the pace of buyers to enter the market. The role of group buying will be significantly differentiated: if the city supply is more serious, the entire market confidence is still relatively bottomed, then the boosting effect of group buying will be relatively limited; and for some that have bottomed out and start to rise back to rise For cities, the role of group buying will be more obvious.

Chen Xiao, a senior analyst of Zhuge Finding Data Research Center, mentioned that from the perspective of the cities that launched such policies, some weak second -tier and third and fourth -tier cities are the main characteristics. Most of these cities have the characteristics of large inventory pressure and de -dehumidification. By encouraging groups to purchase houses, it can promote the dewlocation of commercial housing, reduce the pressure of inventory, and alleviate the mood of buying a house. Encouraging some state -owned enterprises and institutions to carry out such activities. On the one hand, these groups have their own purchasing power, and they can also play a leading role in demonstration.

At the same time, it should be noted that Chen Xiao mentioned that carrying out such group buying activities, multiple people to buy houses together, there may be some differences in the preferences of house purchase and real estate choices. In addition, some institutions should be avoided in the name of group purchase to deceive buyers. In any case, as a new form of house purchase, the group purchase house is in the final analysis to accelerate and boost market confidence. How the actual effect is worth looking forward to.

Yan Yuejin also said that the practice of group purchase helps to sell housing in batches, and also help housing companies to sell them at one time. Naturally, it is a model that housing companies can rely on.And the prices of such housing are relatively discounts, and it is also easy to attract the entry of buyers.From the actual process, various groups of house purchase need to ensure the rules of marketing. Do not use some violations and unsatisfactory projects to make group buying, otherwise it will easily damage credibility, and there will be some issues of house delivery in the future.Some people in the industry believe that the practice of group buying commercial houses is not advisable. Like "watermelon changing houses", there are disguise to bypass the "property market limit order".

Source: Surging News reporter Ji Simin

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