New rules implementing solid beverages and pretending to be special doctor foods.

In recent years, with the continuous expansion of my country's solid beverage market, the phenomenon of selling special foods such as health food, special medical use formula food, infant formula milk powder and other special food sales have also occurred from time to time. The "Announcement on Strengthening the Quality and Safety Supervision of Solid Beverage" (hereinafter referred to as the "Announcement") issued by the General Administration of Market Supervision (hereinafter referred to as the "Announcement") was officially implemented on June 1 this year. From the perspective of the industry, the implementation of the new rules is conducive to regulating the consumer market for solid beverage, protecting consumer rights, and effectively protecting food safety.

Polypeptide protein powder is favored by elderly consumers. Sun Yanming/Photo

The market size is continuously expanded

According to the national standards of "Solid Beverage", solid drinks refer to the main raw materials of sugar, milk and dairy products, eggs or egg products, fruit juice or edible plant extracts, and add an appropriate amount of accessories or food additives per 100 grams per 100 grams The solid products with no more than 5 grams of finished products are powdery, granular or block.

In an interview with the reporter of the China Consumer Daily, Wang Hesong, Secretary -General of the China Health Consultation Service Committee, said that solid drinks are ordinary foods with solids or brewing or brewing. The raw materials used are ordinary food raw materials To have corresponding food safety standards or edible basis, the food additives used need to meet the requirements of the "Standard for Food Additives of Food Safety". Such products do not need to register or approval. Production enterprises need to obtain food production licenses in accordance with the law. According to the "Food Production License Classification Catalog", the food category number is 0606.

中国医学科学院、北京协和医学院研究员吴崇明在接受《中国消费者报》记者采访时表示，相比于传统液态饮料，固体饮料具有易于保存携带、便于运输、食用方便、风味独特、营养丰富、 Fast solubility and diverse varieties. According to the attributes, solid drinks are usually divided into protein solid beverages, ordinary solid drinks and baked solid drinks. According to raw materials, solid drinks are divided into flavor solid drinks, fruit and vegetable solid drinks, protein solid beverages, tea solid drinks, coffee solid drinks, plant solid drinks, special use solid drinks, and other solid drinks.

According to data from the National Bureau of Statistics, from 2011 to 2020, the market size of the solid beverage industry in my country remained rapidly developing, and the operating income of enterprises above designated size rose from 36.64 billion yuan to 73.96 billion yuan.

"Solid drinks" need to wake up targets

Wang Haining, Executive Chairman of the Casual Food Professional Committee of the China Style Food Food Association and Secretary -General of the Beverage Branch, pointed out in an interview with the China Consumer News reporter that the "Announcement" made the labeling, warning information, and false claims of solid beverage. Refined regulations can be described as the time of disadvantage, which provides a basic follow for the healthy development of the solid beverage industry, which has greatly improved the supervision of the solid beverage industry, enabling consumers to more accurately purchase products that are suitable for them.

The "Announcement" stipulates that the name of the solid beverage product must not be the same as the special food names that have been approved for release; the special name "solid drink" that reflects the real attributes of food on the product label should not be smaller than other texts of the same display page (including trademarks (including trademarks (including trademarks (including trademarks (including trademarks Instead of text and other text).

The protein solid beverages, plant solid drinks, special use solid beverages, flavor solid drinks, and the minimum sales unit of solid drinks that add edible bacteria should be marked on the same display. "This product cannot replace special medicine for special medicine As a warning information, the area of ​​use formula foods, infant formulas, health foods, etc., and should not be less than 20%of its area. The warning information text should be printed in black, and there is a significant color difference with the background of the warning information area.

The "Announcement" requires that solid drink labels, instructions and publicity materials shall not be used to explain, suggest or emphasize that the product is suitable for minors, elderly, pregnant women, patients, nutritional risks or malnutrition, etc. The use of production processes, raw materials names, and other special needs of people involving disease prevention, treatment functions, health care functions, and meetings of specific diseases are met.

Categoryization and snackization become a development trend

"China Consumer Daily" reporter learned through the survey that in the solid beverage market, milk powder, protein powder, quick -soluble coffee, quick tea, milk tea, fruit powder and other products occupy the main share. The request was clearly marked.

The reporter noticed that on May 20, the General Administration of Market Supervision issued the "Notice on the Time to Prolong the Remnant Packaging Materials of Solid Beverage Enterprises", in order to reduce waste and help enterprises relieve difficulties, the existing product packaging materials of solid beverage production enterprises were in 2022 in 2022 If it is not used before June 1, it can be extended until December 31, 2022.

Wu Chongming said that in recent years, new varieties of solid beverages have emerged endlessly, and the top solid beverage companies have followed the changes in consumer trends and actively carry out innovation and development of probiotics, fat -planting, plant bases and other products. Among them, the plant -based market showed explosive growth, with a compound growth rate of more than 50%per year. From the perspective of development trends, in the future, solid beverage products will continue to develop in the direction of meals, snacks, and functionalization, and accelerate the diversification of consumer scenarios, younger consumer groups, and standardization of corporate production. Production enterprises should continue to increase research and development, enhance the core competitiveness of products, focus on diversified integration and development, so that the solid beverage industry will rejuvenate. During the "14th Five -Year Plan" period, the solid beverage industry is expected to maintain a compound growth rate of 8%-12%per year, and the operating income of solid beverage companies above designated size will reach 110 billion yuan by 2025. Wang Haining said that in recent years, solid drinks have developed rapidly in subdivided categories, and products such as fat reduction, health, regulating the body, and supplementary electrolytes are deeply welcomed by consumers. Solid drinks have more healthy attributes and can meet the details of different consumer groups. Demand. At the same time, the market concentration of the solid beverage market is not high, and e -commerce and micro -business marketing occupies a large market share. Consumers have occurred when they are deceived. Solid beverages will develop in the direction of scale, standardization, and branding.

Wang Hesong reminded consumers that solid drinks are just a form of food, and special foods such as health food, special medical use formula food, infant formula milk powder and other special foods need to be registered or filing to be available to sell. Consumers must recognize the packaging on the packaging. Whether there are corresponding registrations and filing numbers, choose the corresponding products according to their own health care and special nutritional needs. (Edit Li Chuang)

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