Shanxi solicited "Shanxi Cultural Memory" project for the whole society

In order to strengthen cultural self -confidence and better promote the excellent traditional culture of China, the Shanxi Provincial Department of Culture and Tourism launched the "Shanxi Cultural Memory" collection activities.

The solicitation of "Shanxi Cultural Memory" is a promotion project that is sharp, refined, and disseminating the core value of Shanxi cultural, historical and artistic, and a pioneering practice from rich cultural resources to a win -win consumer market. The collection content includes the "Shanxi Cultural Memory" project, "Shanxi Cultural Memory" brand image logo (logo), "Shanxi Cultural Memory" IP image.

The collection of works of the "Shanxi Cultural Memory" project shall be based on the ancient construction of Wenbo in Shanxi Province, landmark landscape, non -heritage specialty, humanities and arts, historical events, folk festivals, etc. It is required to occur in Shanxi. National empathy, the submitted works include text (within 300 words), pictures (3 high -definition pixel photos) and videos (within 5 minutes). The "Shanxi Cultural Memory" brand image logo (logo) and IP image design should be based on the cultural elements of Shanxi to integrate Shanxi's humanities history. Visual appeal is in line with relevant national regulations and mainstream social aesthetics. The "Shanxi Cultural Memory" logo and IP image should be created on the theme of "Shanxi Cultural Memory", and create through historical traceability, geographical characteristics, and cultural influence. The design should be historic, cultural, collected, innovative, integrity, application and marketability. The meaning of the cultural root has the characteristics of Shanxi, the Chinese elements and the international vision.

The "Shanxi Cultural Memory" project collection and selection activity expert committee consists of domestic culture, history, art, tourism, archeology, urban construction, regional development and other related fields. Through recommendation, solicitation, screening, review, release, display and other links, 20 "Shanxi Cultural Memory" projects are selected according to the selected works, and medals are issued, and one brand image of "Shanxi Cultural Memory" is selected. One, and awarded trophy, bonuses.

After the selection of the project will be announced to the society, it will jointly issue related theme stamps, first -day seals or postcards in China Post, and use the integration media communication platform to fully display the excellent culture of Shanxi and enhance the reputation and influence of Shanxi.

This solicitation activity is carried out through online and offline, and all individuals or groups who focus on Shanxi culture at home and abroad can participate. Recommended lists and works can be recommended to the organizing committee through emails. Submitted mailbox: [email protected], the date of submission is August 31, 2022. The selected list will be announced on the website of the Provincial Literary and Cultural Travction Department for 7 working days to accept the supervision of all sectors of society.

Li Meixia, a reporter from Shanxi Economic Daily

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