Buy expensive compensation, free door -to -door access to Intime Department Store to push the "Re worry -oriented Consumption IN Plan" to improve service guarantee
Author:China Economic Network Time:2022.07.13
On the evening of July 12, the local standard launch conference on the Hangzhou Market Supervision and Administration Bureau and other officials, such as the "Restable Consumption Business District Creation and Management Specifications", was held in Hangzhou Wulin Intime. At the press conference, Intime Department Store, Hangzhou Wulin Store and other units, to obtain a reassuring consumption demonstration creation experience point.
At the meeting, Intime Department Store issued the "Reasonable Consumption IN Plan". On the basis of the nine commitments of "rest assured consumption in Intime", the customer service system was upgraded, and the free door -to -door collection "one -stop" refund and exchange services were added for free. Guarantee to bring better shopping and service experience to consumers.
"Cross -store Return" service upgrade
Meow Street orders to realize the "one -stop" return and exchange
It is reported that the "rest assured consumption IN plan" of this service guarantee upgrade, including "full free shipping", "genuine guarantee", "pay for money", "60 days without reason to return the goods", "free door -to -door collection" and other maintenance Service and guarantee upgrade.
The service guarantee of "full free shipping" and "genuine guarantee" allows consumers to buy genuine counters more assured and conveniently to buy shopping malls. Customers buy goods in Intime, they can enjoy free shipping services without paying postage, and accept the price of the brand's flagship store prices, and buy a expensive price difference.
"On the product page of Meow Street, there has been a label of‘ Buying and paying money. ”Careful customer Xiao Dong, recently, has seen this warm little detail when visiting the Yin Tai Meow Street app. On the product page of the Meow Street APP, the label of "Buy the expensive compensation" is the interpretation of the payment rules of "rest assured to buy, expensive compensation". "Buying expensive compensation", this has also become a "reliable pill" for customers to buy at ease in Intime.
In addition, the service guarantees such as "60 days without reason" and "free door -to -door collection" launched by Intime are to respect the consumer's "regret". Whether it is impulsive consumption or dissatisfaction after placing an order. Under the premise of not affecting secondary sales, Intime provides a "60 -day long -term guarantee period". Customers can choose to apply for returns in stores or online. If the shipment is due to product problems, the shipping freight is borne by Yintai.
The relevant person in charge of the Customer Satisfaction Center of Intime Department Store said that if it is an Intime365 member, the order under the Meow Street APP also enjoys a "one -stop" return and exchange service for free door -to -door collection. This is also an upgraded version of the "Nine Promons". The order of Meow Street can be "not out of the house", no worry -free, and solve the "pain point" of customers.
Comprehensively practice the "nine commitments"
Sare for consumption to add new annotations to Yintai
From 2017, Intime Department Store has launched the nine commitments of "rest assured consumption in Intime", including practicing the business philosophy of "good things and not expensive"; the price of goods is higher than the online, that is, pay the difference; pay the postal fee; 60 days; 60 days; No reason for returns and exchanges, etc., the service measures are strong and breadth, which has won praise from consumers.
In recent years, Intime Department Store has continuously improved and improved the consumer service experience through new retail capabilities set up in terms of travel, logistics, and membership services. For example, in addition to basic services such as "shopping consumption without bags", "lipstick as takeaway points", "membership points as money", "laundry car washing service", some stores have also launched luxury products specialized, matching teachers, free, free of charge, free of charge, free of charge, free Various services such as gift packaging.
This time, the service upgrade and the "rest assured consumption IN plan" is the baking of Yintai Department Store under the ability of new retail capabilities. Essence
According to Chen Xiaodong, CEO of Yintai Commercial Group, the "foundation" of the entire retail industry is consumers, serving consumers, and bringing them better consumer experience is the foundation of consolidating the foundation and doing it.
Since last year, Intime Department Store has also proposed to change the "customer service center" to "customer satisfaction center", and pay more attention to customer experience and improve customer service quality. For example, the customer service center of Hangzhou Wulin Yintai seven or eight floors re -appeared and named "Shangwu Lin". It changed the single function of only the customer's rest area in the past. , Eight new functional areas such as high -end beauty rooms and private restaurants.
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