Leading rational consumption, the province will push the score mall with users to the future

At present, the young main force of rational consumption has emerged. They crossed the consumption trap and vicious circle of "buying, buying, throwing throw", and consumption with a more rational attitude and began to return to the demand for life value. Leading the new style of consumption, the one -stop life consumption platform province insists on advocating the rational consumption of users, and will soon launch the "installment mall" to continue to meet the needs of users' true rational consumption, and create a high -quality and worry -free life for young people.

The "Sober" consumption of this young man in this session

The post -95 post -95s Xiao Liu Jijiu was not much. Because the work needs the original "learning hegemony", he was very tired. He purchased a high -performance light and light copy in installments, which improved the efficiency of work. The enthusiasm of work has also improved a lot, and the results are becoming more and more recognized.

"Instant consumption" has reduced the pressure of one -time payment. This relaxed shopping experience meets more new needs of consumption. Like Xiao Liu's "installment consumption", the crowd has become increasingly larger. The consumption of young people represented by the post -95s and generations of generations has shifted from "brain heating hands" to "sober orders on earth". This group has grown in the era of rapid development of the Internet. It has a high degree of acceptance of new technologies, new things, and new products, showing huge consumption potential, and also the main force of installment consumption.

Rejecting "wild" consumption, the motivation and preferences of this young consumers to buy goods have also changed quietly, paying more attention to product or service functions and practicality. Items have become favored categories. 60 % of the respondents will compare them on multiple shopping websites before placing an order, and choose staging rationally.

The report from Essezhe's "2022 China Consumer Insight" also shows that after the baptism of the epidemic, the concept of young consumers has become more pragmatic, and the installment consumption tends to be rational. 92%of consumers are not willing to spend money on Just need to go.

Provincial staging mall to create a high -quality and worry -free life

At present, young consumers are bidding farewell to the era of brand premiums to start the "consumption downgrade". Consumption downgrade is not directed at low prices, but is based on rational consumption and truly chooses what you need. Behind the seemingly "downgrade of consumption" is the "classification" of young people's return demand for the essence of quality and consumption experience. The "consumption class" has pushed rational consumption to a new level, and in front of the merchants is the boundary where young people consumption must be reused.

Enterprises and brands need to meet the real needs of young people with more sincere concessions, richer products, and more convenient purchases. As a provincial platform that is loved by young people, it is seeking innovation breakthroughs from product development, marketing strategies to operating efficiency, etc., and meets the consumer needs of young groups in a targeted. Astringent and facing the craftsmanship under various pressures to enhance the life experience of consumers.

From social communication, online shopping, film and television entertainment to mobile payment, the Internet shaped the consumption habits and lifestyles of the new generation of young people in all aspects. As a native surfinger of the Internet, young groups are using their actual actions to break the outside world's inherent stereotypes. With the uncertainty brought by the epidemic, the young people "made up" the lesson of hunger memory, and began to take every consumption of their own consumption, just pay for the true love.

Advocating rational consumption not only requires consumers to manage themselves, but also actively guide and practice the consumer platform. Save the worry -free life, young proposition. For a long time, provincial -provincial -provincial optimization and empowerment of technologies such as intelligent risk control, artificial intelligence, and big data, actively cultivating users' rational consumption, while launching the differentiated, personalized, and diversified product services based on life scenes, satisfying young products to satisfy young young Consumption needs of consumer groups.

As an important carrier of linking customers and terminal users, provinces can not only provide high -quality services to users in multiple scenarios such as shopping consumption, cultural entertainment, credit management, and knowledge promotion. Inspiration, help users improve their quality of life, and create a high -quality and worry -free life for young people.

TOP -level supplier accurately respond to young people's quality consumption needs

Further build a one -stop service platform for young users. In recent years, the province rely on strong commodity supply chain capabilities and financial service ecology. Based on the data, experience, technology and capabilities accumulated in the consumer finance field, with its own brand, with its own brand, it The advantages such as channels and scale have continuously expanded their own moat. At the end of July, the "installment mall" launched by the provincial app will focus on the core business of consumer installment, and provides a installment shopping service for real -object and virtual products for credit users. The physical category includes Apple products, explosive mobile phones, headphones, small appliances, etc. 3C digital and air tickets, hotels, and shopping cards hard currency card secret products and virtual products and other virtual products.

Under the new consumption situation, the province insisted on improving young consumers with quality and high prices, always strictly controlled the selection, giving full play to the channels and operating capabilities, providing users with high -quality, high -value, and cost -effective products, and building modern modern products. Shopping models of consumption habits and consumption trends for young groups. The core supplier of the physical category of the provincial stages of the mall comes from the A -share listed company. As a top 500 domestic 4C channel comprehensive service provider in China, it uses mobile phone distribution as its core business, covering digital retail, mobile resale, mobile Internet and other businesses. It is the core agent of Apple, Samsung, Huawei, Honor and other well -known brands. It is also an important partner of China Mobile, China Telecom and China Unicom. The core supplier of the provincial virtual category ranks TOP1 in the digital commodity and service industry. It is a platform service provider such as Jingdong E card, Meituan takeaway, Tmall supermarket, hungry, WeChat, and WeChat. By constructing high -quality digital commodity consumption scenarios, the provincial staging mall can not only sensitively perceive the changes in users and markets, but also quickly reflect continuously iterative digital products, serving the life with rich digital equity, and providing end users with a better consumer experience.

Based on the convenient and considerate online service capabilities, saving the establishment of a good brand effect and market reputation in the field of consumer service. The launch of the installment mall will help users establish installment consumption expectations and enjoy more flexible, more convenient and more efficient living services Essence Rich categories, worry -free experiences, and preferential prices, saving the rich and delicate one -stop living consumption scenarios, not only fit the needs of young users, but also reduce their burdens, help young people grow rapidly into society into society. The main force.

At present, the province actively responds to the call for promoting consumption and driving domestic demand, and continuously introduce living consumer services with innovative and competitiveness to deeply meet young consumers' preferences and needs. In the future, the province will continue to carry out technical innovation and service upgrades based on users, and help users establish a rational installment consumption concept, lean to the dream of youth, and live up to the expectations of young people!

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