Hefei car home appliances and electronic products market set off a wave of waves

On July 12, the reporter learned from the Hefei Municipal Bureau of Commerce that in order to activate the potential of the consumer market in Hefei and drive the consumption of commodities, it will invest about 50 million yuan on June 24 to issue a new round of "passenger cars, home appliances and consumer electronics Product "consumer voucher. As of July 10, a total of more than 2 billion yuan in sales of the consumer market in Hefei.

Home appliances are more attractive for home appliances above 10,000 yuan

"In this event, the sales of high -end models are much higher than the original." Yao Yong, deputy manager of the Golden Household Electricity Mall of the Bai Dagu Tower, said that the issuance of consumer vouchers has a strong driving force for home appliance sales. " Consumer vouchers to drive domestic demand and help our companies sell, the results are still relatively significant. "

The reporter learned that this time for home appliances and consumer electronics products, it can be reduced by 150 yuan for over 1,000 yuan, and 10,000 yuan can be reduced by 1,000 yuan, with a total of 40,000 copies. According to Zhu Wen, the marketing director of the offline operation center of Suning Tesco, the promotional activity is relatively strong. According to statistics, the overall sales of Suning Tesco (Hefei) home appliances and consumer electronics during the event, with sales of 30 million sales Essence "When buying 10,000 yuan home appliances, the price is 1,000 yuan cheaper than the lowest price in the market. This is the 'win -win situation of consumers and physical stores."

According to the statistics of the Municipal Commerce Bureau, from the perspective of the consumer coupon sales of home appliances and consumer electronics products, the consumption coupon will be reduced by 8007 in the consumption coupon of 150 yuan, and 10,000 yuan will be sold for 10,000 yuan. The number of home appliances and consumer electronics products has a number of more than 2,000 more, and more than 10,000 yuan of household appliances and consumer electronics products are more attractive.

After the event, major stores will continue to launch various preferential promotions, allowing the "shopping heat" of home appliances this summer.

According to Yao Yong, the "Must Come" event starting from July 15 will expand the promotion scope to supermarkets, department stores and home appliances of Gulou famous gold seats. Consumers can purchase 1,800 yuan of consumer coupons through online procedures, including cash vouchers, including cash vouchers And the use of coupons can reach at least 100 yuan, up to 1,000 yuan. At the same time, Zhu Wen also said that it is currently the peak season for home appliances such as air conditioners, refrigerators, and freezers. Suning Tesco (Hefei) also launched a monthly "7.17 Burning Purchase Life Festival" and "8.18 home appliances early grabbing". Fixed activity. "We have attracted consumers to enter the store through multiple preferential activities."

The daily sales volume exceeds 19 to May.

"This event is between 150,000 and 23,000, and the entire vehicle is delivered to the entire offer, so the beneficiary customer group is relatively wide." Xie Sanbing, sales director of Anhui Bajie Automobile Sales Service Co., Ltd. During the issue of consumer vouchers, the price of automobile sales involved a high frequency of use at 100,000 to 200,000 grades. "Some consumers with a car purchase plan will be attracted by the event. They are also very cost -effective to feedback this event."

It is understood that in the passenger car consumer coupons issued this time, the purchase of passenger cars under 100,000 yuan, each car issued 2,000 yuan consumer coupon, purchased a car of 100,000 yuan (inclusive) and less than 200,000 yuan, and issued 3,000 yuan Consumer vouchers, purchase more than 200,000 yuan (inclusive), issue 4,000 yuan consumer coupon.

In response to new energy vehicles, the car consumer coupons issued this time have taken effect on July 1st. Liu Qinfei, sales director of Hefei Xinshengdi Automobile Sales Service Co., Ltd., introduced that the sales volume of BYD car in the store increased by 200%in May. "While the issuance of consumer coupons attracts consumers to buy, it also improves their car purchase satisfaction."

According to relevant statistics from the Municipal Commerce Bureau, from the perspective of the date of sales of passenger car consumer coupons, the passenger car consumer coupon will be sold for a total of 11863 pens. Especially since June 27, the daily sales volume of passenger cars is nearly a thousand units, exceeding the daily sales of more than January to May. The hot car sales have risen, and the automotive market has accelerated.

After the event, Liu Qinfei introduced that consumers can still enjoy the preferential subsidy of the Baocai District Government when buying BYD cars in the store. More than 10,000 yuan can be reduced by 3,000 yuan. "Overall, the response of customers in this event is still better. I hope that similar consumer coupons will continue to be issued in the future."

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