Landmark rich farmers!In the first half of 2022, 30 new geographical indicators of Hebei Province proved 30 pieces of trademarks

In order to enhance the coverage of the use of geographical indications for geographical signs in Hebei Province, since 2022, a total of 113 applications for the application of geographic signs for the application of geographical signs for use; Role; cultivate and strengthen e -commerce platforms, promote the deep integration of regional characteristic industries and e -commerce, expand and unblock the sales channels of goods, and help enterprises to achieve high -quality development ... In order to solidly promote rural revitalization work, the Hebei Provincial Market Supervision Bureau has launched a combination of prosperity and rich farmers. ", Help rural revitalization" accelerate ".

Recently, the Hebei Provincial Market Supervision Bureau issued the "2022 Hebei Provincial Geographical Mark Trademark Brand Application Promotion Engineering Work Plan", proposed in -depth promotion of geographical indications and the implementation of the use of trademark brands to promote the implementation of projects, focusing on improving the level of geographical indicators and trademark brands, and gradually constructing construction Geographical signs and trademark brands that meet the characteristics of Hebei characteristics to promote the development of rural characteristic industries, and help rural revitalization.

"In 2021, the province implemented 67 geographical indications to promote the project, with an annual output value of 2.316 billion yuan, driving 150,600 farmers to increase revenue of 944 million yuan, and households increased by 6269 yuan." According to the relevant person in charge of the Hebei Provincial Market Supervision Bureau According to the introduction, since 2021, "Jize Pepper", "Guan Tou Mountain Wine", "Fuping Jujube", "Pingnan Shrimp Oil" and "Sinan Shrimp sauce" have been approved to implement geographical logo products. So far, Hebei Province, Hebei Province The province that has been approved by 5 geographical indications since the reform of institutional reform ranks first in the country. In the first half of 2022, 30 new geographical indications in the province proved 30 trademarks, with a total number of 289, and the number of newly added number was at the forefront of the country.

In addition, in order to enhance the coverage rate of the use of geographical indications for geographical indications in Hebei Province, the Hebei Provincial Market Supervision Bureau organized a video conference on the approved use of the province's dedicated sign of geographical indications to accelerate the record of the special sign of the geographic indicator. Since 2022, a total of 113 applied for the use of geographical signs for the use of target use companies.

How to make the "good things" of the countryside become the "pretty head" of the people in the city? The Hebei Provincial Market Supervision Bureau promotes the organic integration of consumer consumption and rural revitalization, pays attention to demonstration leadership, cultivates tree models, guides social forces to effectively participate in rural revitalization, let rural enterprises and "big companies" marry, and open up agricultural products into the city. one kilometer".

The province's market supervision system continues to carry out assured consumer creation activities. By building a consumer assistance platform, it will cultivate the night economy and rest assured consumer demonstration streets, assured consumer demonstration villages, carry out the popularity of rural consumer laws and regulations and consumer knowledge, and realize "assured" consumption. Give full play to the role of consumption in consumer assistance and rural revitalization. At the same time, vigorously carry out the standardized construction of consumer rights protection service stations, and extend the tentacles of consumer rights to the countryside, so that it is convenient for rights protection.

The relevant person in charge of the Hebei Provincial Market Supervision Bureau said that in the next step, the provincial bureau will continue to promote the development of rural reassuring consumer creation activities to achieve "full coverage of urban and rural areas, full coverage of commodity services, full online and offline coverage, full coverage of production circulation" , Create the province's consumer assistance "good mechanism, good industry, good products, good channels".

Source | Shijiazhuang Daily

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