Consumption "wind outlet" on the niche sports station

Zhuzhou Evening News reporter/Zhou Zea

What are the most trendy and avant -garde outdoor activities in China? On the camping and grass in various places, all kinds of tents were dense, from the initial niche movement to "participation in the people", and the camping suddenly became hot.

After camping, the reporter recently visited and learned that a series of niche movements such as flying plates, paddle boards, waist flags, and plate tennis are also rapidly becoming a new forces for outdoor consumption for young people in Zhuzhou.

The data of "Top Ten Life Trends in 2022" recently released by Xiaohongshu also shows that in the top three activities of young people, the top three are camping, flying disks and paddle boards.

Flying Sports "Fly" into the circle of friends

"Pass here!" "Good disk! Beautiful!" At 8 pm on July 10, a fierce flying tray competition was staged on the city sports center sports field. In the lights, the two teams kept organizing offense and defense, running, jumping, and flying, just to accurately fly to the teammates in the flying disk in their hands, and eventually passed to the score line.

The flying tray movement born in the 1940s has been officially entered in China for more than 20 years. Since last year, driven by variety shows, this project has begun to attract widespread attention among young people. "I can't stop as soon as I get started." At the beginning of this year, Sister Doudou began to "enter the pit" under the leadership of a friend. She introduced that compared with other exercises, the flying disk rules are simple, have a strong interest, and can be handed in a group of like -minded Taoism. Friends, very suitable for young people.

▲ Members of a flying plate club in the urban area are on the sports field. Longjie/Picture

A sportswear, a pair of running shoes, a pair of gloves, and a flying disk are the necessary equipment to participate in all the flying disks. You can buy good quality flying disks in seven or eighty yuan. In terms of venue, a professional flying tray game is played on the football field. If it is just casual fun, a open space is enough.

In addition, compared to many competitive movements that require strong confrontation with physical contact, the flying disk does not allow physical confrontation, and the possibility of giving a disparate person in the same field. Even if the exercise "Xiaobai" can be Getting a sense of accomplishment is easier to persist.

In addition to strong tolerance, it is closely related to the flying plate, as well as its natural social attributes. "Singing new friends through the competition, taking good -looking photos to send a circle of friends, which is more fun than fitness alone." Sister Doudou said that after just a few months, it is roughly estimated that at present, Zhuzhou's flying dial enthusiasts have already been on Hundreds. On July 7, the National Sports Guidance Center of the State Sports General Administration issued a notice that it was planned to hold the first China Flying League in the second half of this year. "This means that the flying tray that has been regarded as a niche has officially 'breaking the circle." A enthusiast said excitedly.

Stand the paddle board on the Xiangjiang River leisurely water

In the Xiangjiang scenery belt, many citizens may have seen it. A group of people in a group of life -saving clothes holding the paddles or sitting or standing on a flat board, using paddle to draw, facing the river breeze, cool and cozy, so pleasant, not pleasant, not pleasant. ... This kind of movement that has become popular in many places across the country is paddle board.

The "carpenters" who liked the water sports "carpenters" played the assault boat, canoe, etc., but after playing for a long time, I felt that it was tasteless until I came into contact with the paddle board. "Low threshold, strong entertainment, and high safety." "Carpenter" introduced that the paddle board is a paddle, a board, and a small boat. On the inflatable board, use paddle.

This kind of water movement originated from Hawaii. On the calm water, enthusiasts can choose to paddle in any posture, standing, sitting, kneeling, and even lying on their stomachs. This is much easier than surfing and kayak, but it is as "out" as surfing, and it is easy to cause onlookers. Like the flying tray, the paddle board is also very friendly to "Xiaobai". A ordinary paddle board is priced at about 1,000 yuan. After the first contact with the paddle board, many people have grasped the basic movements in just half an hour.

From the perspective of the effect of exercise, the paddle board movement is a systemic movement. Short -range delineation requires core strength and speed, long -distance rowing requires endurance. At the same time, it is necessary to have a good physical balance when playing paddle boards. It is greatly helpful. "When you move, you can compete with your friends. When you are quiet, you can lie on the paddle board. It is cool, watching the clouds, and daze, and its joy is endless." A paddle enthusiast said.

At present, there are about thirty or forty paddle enthusiasts in the Xiangjiang River. "With the popularity of this sport, I believe that more and more young people will fall in love with this sport." The above enthusiasts think.

Why is the niche sports so hot?

Low threshold strong social network under the Internet community

The reporter learned that, in addition to camping, flying plates, paddle boards, the niche movements that have become popular in recent years, as well as land surfing, waist flag rugby, board tennis, etc. Although these sports enthusiasts are mainly concentrated in first -tier cities, these past pasts, these past pasts, these pasts used The little -known exercise method is gradually becoming a frequent visitor in the "circle of friends" of Zhuzhou.

What made these niche sports "fire"? The reporter found in the interview that the low threshold, high participation, and easy to make new friends are why many people fall in love with these movements. "For office workers at two o'clock every day, you can know a lot of new friends to play a flying disk, and it is easy to produce." Some enthusiasts said. "The popularity of these emerging trend movements is that these activities can not only meet the offline entertainment needs of urban youth, but also have social attributes." In Feng Rao, the dean of the Malaysia Cell Tourism Research Institute, these niche sports are cool The characteristics also greatly satisfied the sharing of young people. Their sharing content on social platforms can attract more users to pay attention to these niche movements and participate in it. "Young people go outdoors and need a movement with strong social attributes. These activities have become the priority choice for everyone." Mr. Tan Observer believes that behind this is the community economy created by the Internet social fission -have common interests with common interests , Cognitive, and values ​​users hold groups. "It has built a good dating platform for young people. This platform eliminates the difference in education, income, and age. People find a sense of belonging through the communication of exercise." The method allows participants to find companions with the same life concept and attitude of life, and let them voluntarily pay for these experiential consumption with a strong sense of belonging. Reporter's note

The niche movement needs to read a good business scripture

Although the popularity of the public has also increased day by day, from the perspective of the reporter's interview, there is still an embarrassing reality in the niche movement -not making money.

At present, Zhuzhou's enthusiasts are mainly recreational and entertainment. Participating activities are mainly "AA systems". The existing club organizers are driven by interest, and commercial exploration has not yet begun. From the perspective of the whole country, the business of the niche movement is still a common consensus issue in the industry.

Standing at the commercial crossroads, how does the niche movement do a good "small and beautiful" business in the boom? On the one hand, through the interest and normalization of ordinary players, the professionalization and professionalization of senior players can be used to form the event, and eventually formation, and promoting the diversification of niche sports sports business. On the other hand, based on the characteristics of the niche movement, you can also make more explorations in the community economy.

As for how to develop in the future, let the flying disk in the hands of young people "fly" for a while.

Source: Zhuzhou Evening News

Review: Luo Xiaoling

Edit: Chen Chen

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