"Really Biography" staged the finale, Lao Luo "refers to the underworld lights"

Jimu News reporter Huang Yongjin

On the evening of June 12, Luo Yonghao, who was nicknamed by netizens as the industry's "fingering lights", announced on Weibo that he would withdraw from Weibo and all social platforms on Weibo, and said that he would start a business in the AR field.

As an entrepreneurial star, Luo Yonghao has run a website, English training school, and has done mobile phones. In the last time, he was forced to repay the debt through the live broadcast of 600 million. As the debt decreases, Luo Yonghao, a "free man", gradually faded out of the live broadcast to bring the goods. He wanted to try to start a business. Luo Yonghao, who had serious social fear, repaid 600 million debt as soon as possible, and shown his head to make live broadcast in 2020. On June 13, 2022, Luo Yonghao announced on Weibo that he would withdraw from all the platforms and bury his head again. Luo Yonghao, an idealist will end his own anchor identity and re -become a "entrepreneur".

Luo Yonghao announced on Weibo that he would withdraw from the live broadcast

In order to repay the money, it is high -profile to enter the Douyin to bring the goods army

On March 26, 2020, Luo Yonghao officially announced that Douyin became its exclusive cargo platform.

On April 1, 2020, the Douyin anchor Luo Yonghao officially went to work and sold the goods live with his old partner Zhu Xiaomu. The live broadcast time is 3 hours, the total number of viewers is 48 million, the sales exceeded 170 million yuan, and the order volume exceeds 900,000 pieces. Subsequently, in the third time, Luo Yonghao returned to his familiar mobile phone field, focusing on one -plus mobile phones and related digital accessories, and giving full play to the expertise as a person in the IT industry. In the third session, the sales volume of the goods is TOP5. The top four are the latest mobile phone of OnePlus 8, and the total sales volume of the first four models of mobile phones is 41.545 million.

However, Luo Yonghao and his team (making friends) who lived for the first time due to lack of experience in the live broadcast, causing a rollover accident such as similar misunderstandings, unsuccessful quality, and after -sales problems in the cargo. The amount of compensation reaches more than one million. In addition, the average number of viewers and total sales of each live broadcast have been going downhill in the following months. In the face of these issues, Luo Yonghao adjusted in terms of selection, supply chain, live broadcast forms, live broadcast scenes, etc., using the entire category, younger, new brands as selection logic. At the same time, in order to capture the hearts of female consumers, the selection of products changed from digital products, men's skin care products, etc. to lipstick and female cosmetics. In addition, Luo Yonghao also appeared in the talk show and invited star live broadcasts, and slowly made the live broadcast room no longer only male consumers.

With the proficiency of Luo Yonghao's business capabilities and the improvement of team supply, the popularity of the live broadcast has continued. Luo Yonghao from the first week to two or three games a week. On April 1, 2021, Luo Yonghao's first anniversary sales (GMV) exceeded 230 million, setting a new record for the live broadcast room. During the "Double 11" and "Double 12" in 2021, Luo Yonghao's live broadcast room has been stable at the forefront of the Douyin anchor to bring the goods list, with an average daily sales of more than 10 million. In January 2022, the New Year's Eve will exceed 200 million. According to the data of a friend, in 2021, there were more than 1,300 brands of Luo Yonghao, and Douyin lived in GMV through 3.1 billion. Among them, the GMV in January 21 reached 600 million, which was three times the first month of the first month of the broadcast in April 20. On April 1, 2022, it was the second anniversary of the official launch of a friend's live broadcast room. In the two years since the launch, a total of 1.5 billion viewers have received a total of 1.5 billion people. The total sales have maintained their growth.

Start a business again, fade out of "making a friend" and switch to AR

Luo Yonghao will fade out of the daily management of a friend company around May this year. He will devote himself to the AR industry that has been planning for five years. If you make friends, Huang He will lead the team to continue operation. According to statistics from the live broadcast room of "Friends", the GMV of Luo Yonghao's personal live broadcast in 2021 accounted for about 20%of the total turnover of "making friends". In the first quarter of this year, this ratio decreased to 5%. As Luo Yonghao's debt gradually cleared, Lao Luo's appearance rate continued to decrease. In 2021, Luo Yonghao's live broadcast period accounted for about 3%, and new faces frequently appeared in the live broadcast room. Huang He, the founder of a friend, said that making a friend will continue to operate the "Luo Yonghao" Douyin account by signing a contract, and Luo Yonghao will also live a weekly or monthly live frequency, not Exit completely.

1VR Welcome Luo Yonghao Poster

Luo Yonghao's entrepreneurial project is a VR/AR/MR device with a high degree of discussion. In 2021, Luo Yonghao once posted on Weibo that the next entrepreneurial project is a "Yuan Universe Company". The current concept of Yuan Universe is closer to the game. What he wants to do is the next -generation platform like a mobile phone. AR is the next generation calculation. platform. Luo Yonghao said that he had a confidence at the product level, but the platform -level war was not enough to rely on good products, so it was also prepared for the acquisition of large companies. Luo Yonghao said that he would put everything in and start a business, and it may fail to start a business, but he would definitely regret not trying it.

On June 13th, after learning that Luo Yonghao entered the VR field, the newly -known Stepvr in this field sent a poster to welcome Luo Yonghao, and said that Lao Luo entered, and the VR industry was "trembling."

Lao Luo: About starting a business, everything wants to say here is here

Affected by the excellent factors such as a new round of epidemic and changes in international situations, since March of this year, some industries and enterprises have intensified, and entrepreneurship is even more difficult, and the downward pressure on the new economy has further increased.

Luo Yonghao interviewed in "Late Latepost", talked about his current situation, reasons for the reasons to get started in AR, planning in the next few years, and the journey of entrepreneurship over the years. At present, the name of Luo Yonghao's live broadcast room was officially adjusted to "make a friend live room" and issued an announcement. In the next few years, he has made a few live broadcasts for them every month, and has left completely in specific business. After leaving the live broadcast and re -entrepreneurship, the reason for choosing AR, Luo Yonghao believes that it is not only the next -generation computing platform, but a very important factor is that the AR industry costs low, it has difficulty and the advantages of time window. The important thing for starting a business is to find opportunities. At present, the only one who claims to be a heavy soldier is Apple. Therefore, for Luo Yonghao's team, it is the right time to take the initiative to choose AR. Regarding the planning of entrepreneurship, Luo Yonghao said that the future hardware team will develop an engineering machine each year until the commercial conditions and the overall environment are roughly mature and then sold. At present, the hardware level of the entire industry cannot be commercialized and successful, such as power consumption, fever, weight, and battery life. It is far from ordinary consumers to accept and consume. Give full play to the core competitiveness of the team in terms of software, and use the built -in software and a large number of underlying designed operating systems for several years.

Talking about the closure of the hammer, Lao Luo believes that closure is really a cure. Entrepreneurs must close at least once or twice, otherwise they will not really grow. Luo Yonghao said that the closure of the hammer made him understand that in the fierce competition industry, he must grasp the time of entry; in terms of company management, it is important to have heavyweight partners who can shoot the tables. Little brothers, do not fully grasp themselves. Regarding debt repayment, Luo Yonghao said that "debt is owed to repay money, and the heavenly and righteous". This is not a shameful thing. Even if it is a failed entrepreneur, as long as the rules are abide by the rules and do not do subjective and malicious things, they should also get basic respect. Luo Yonghao said that he was an invincible positive and big fat entrepreneur. He hoped that his products, his views could make people feel beautiful and kind, and gave back to them more warm things.

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