"Who moved my ice cream"

Recently, as hot as the hot summer, it was a video of Zhong Xue Gao's founder Lin Sheng. Facing the host's question about high -priced ice cream, the phrase "he is the price, do you love whether you love", so that "Lin Sheng and Zhong Xuegao" rushed to the top three searches, netizens were dissatisfied with "unable to afford" Followed.

However, the plot quickly reversed. Zhong Xuegao officially rumored and the online video was maliciously edited. In this regard, netizens did not buy it, and they were pursuing all the way, and there was no intention to stop. I had to see "who moved my ice cream."

Coincidentally. Recently, another focus of domestic ice cream, "Five Cubes of Snow Lotus" tried to control the cost and grasp the quality, insisting that the price did not increase for 13 years, and also appeared on the hot search with the image of the people. Consumers regarded it as "their own family". Fire is difficult!

The same national brand, different "national treatment", and strong price comparison, have encountered the two products of the public opinion field.

When consumers are "immunity" for the marketing selling point of high -priced ice cream, they are slowly fermenting the cost -effectiveness and quality of the product itself. After all, spending more than ten yuan or even tens of yuan to eat ice cream, the majority of wages are difficult to support long -term consumption, and it is reasonable to have opinions.

As far as the video itself, Lin Sheng is wronged, but as a "leader" of high -priced ice cream, consumers are not satisfied with the collective venting of the ice cream market price. "".

In recent years, the price of ice cream has been upside down with everyone's consumption level, and it is sooner or later.

You sing me. In today's market, the least lack of Internet celebrities. What is lacking is the sincerity and duty of creating a century -old store. If you want to develop and grow on the "net red effect", sooner or later will be rejuvenated by the effect. Stepping down is the last word.

The attributes of domestic goods should be close to the people. Only by providing cost -effective products for most citizens can we win more consumers' lasting favor. If you only look at the high -end market and compare the prices of foreign brands, it will be difficult to dispel people's questioning of the reputation of marketing for its domestic goods. Although the current market is upgrading, the income and consumption level of most citizens is not high. Eating a ice cream in summer should not become a "luxury" thing.

Through the entire incident and the overheated ice cream market, "Lin Sheng and Zhong Xuegao" are both wrong and not wronged. For merchants who help the average price of the ice cream market, they should indeed reflect on their business strategy. Only by unlimitedly closer to consumers can Internet celebrity products avoid the embarrassment of "addiction to death", and can we use the "net red effect" tree to start the industry brand and win the market reputation, and keep red.

Jiaozuo Daily All Media Reporter Yixi Report

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