By -way to cross -border symbiosis

Zhuzhou Daily All Media Reporter/Liu Yi Correspondent/Chen Jun Lu Xingcong

At night, the Chinese ceramic valleys are full of light. Under the outline of the light belt, the buildings of the cups and bowls of the bowls are beautiful, bright and charming. Citizens and tourists take out their mobile phones and scramble to check in. The largest alien building complex in China currently attracts more than one million people to appreciate porcelain, porcelain, and porcelain.

"Irregular orchid grass shapes are like ink painting, fresh and elegant ..." The light porcelain live broadcast base not far away is bright, and the inside of the live broadcast room is facing the camera to promote underglaze tableware.

Cross -border "touch porcelain", symbiotic and win -win. From the "seventy -two procedures" of porcelain to the "seventy -two changes" of the porcelain industry, the city born of Pingling is changed by porcelain.

Chinese Ceramics Valley attracts more than one million people every year. Reporter/Liu Yi Picture

"Ceramic+" adds unlimited possibilities

On July 1, the Red Ceramic Cultural and Creative Museum in Hunan and Jiangxi was lively. The elements such as the red five -star and the party emblem and the exquisite red ceramic cultural and creative products were perfectly integrated, attracting waves of visitors.

"The red history and culture on the side of the Hunan and Jiangxi, which not only made accurate systematic interpretations in the form of pictures and texts, but also expressed the exquisite expression of red elements with the red elements under the glazed glazed porcelain." Its marketing director Qi Zhizhi said that more than 50,000 tourists have been received after opening in late June last year.

Let the millennium ceramic culture be triggered, and Lingling vigorously develops the "ceramic+" new business model to cultivate new advantages in industry competition.

"Traveling porcelain combined, porcelain travel federation". The city built a number of new landmarks integrating culture, creativity, and tourism, including underglaze five -color city, porcelain mouth ceramic culture themes, and the perfect integration of thousands of years of porcelain tradition and fashion, cultural and economic. At the same time, the string of string lines and slices into the scene, with the old kiln sites and old factories such as Laoshan Kiln and Qunli Porcelain Factory as the core.

Well -known enterprises such as Huilian Porcelain Industry and Tao Run Club have created research tourism products, from ceramic research and development, design, selection of materials, rough production to finished products, packaging, etc. each link is available for visiting halls. Visitors can also be available. Experience hand -made ceramics, finished product courier home. Hunan New Century Ceramics Co., Ltd. spent more than 60 million yuan to build 12,000 square meters of ceramic art museums to form a "experience tour" model of "front exhibition hall and rear factory". Essence

Nowadays, applying for the National Archaeological Site Park and the National 5A Scenic Area of ​​Liling Kiln has become an important part of the city's promotion of cultural tourism integration.

"There is tea in porcelain, and there is porcelain in tea." In March last year, at the opening ceremony of the Fifth China · Guzhang Tea Travel Cultural Festival, Liling and the Guzhang County of the Miao Autonomous Prefecture of Xiangxi Tujia Miao Autonomous Prefecture signed a strategic cooperation framework agreement to promote the "porcelain+tea+brigade" industry span. Boundary fusion.

The city has also "held hands" with Anhua and other places to create a model of cross -border integration such as "ceramic+tea", "ceramic+brigade", and creates the effect of 1+1 ﹥ 2.

Breaking the production barrier of traditional ceramics, using the unique "IP" of porcelain to make everything related to ceramic -related formats develop, Lingling shows unlimited possibilities for the development of the ceramic industry.

"Offline+online", accelerate the integration of "dual cycles"

"The grand event at the door, the Ling ceramic enterprises appeared in concentration, and the merchants came. In addition to the gains of the order, the Ling Porcelain brand has also been launched, and it has gained confidence." Huang Xiaoling, the company's artistic director, still remembers, "Our 40 national ceramic art masters showed more than 100 ceramic art works, which became the focus of attention."

It was Zhongchun in 2015, and 386,000 people gathered in the porcelain city, bringing an agreement turnover of 577 million yuan.

It is also from this year that a small county has held a porcelain expo for five consecutive years, which has attracted more than 2,300 companies at home and abroad to participate in the exhibition, with a turnover of nearly 10 billion yuan.

Affected by the epidemic, live broadcast e -commerce has become one of the hottest digital economy. Standing in the new air outlet of the data era, Ling Lingzhu competes for the new online economy.

From a foreign country to the north drift, Huang Xiaoling's daughter Zhou Yuanhui still chose to return to her hometown. In October last year, she chased dreams in the live broadcast because there is an advantage of a source of goods here.

Every day on the Douyin Platform, 3 live broadcasts, spare no effort to show the promotion of Liling ceramics, Zhou Yuanhui is not tired. The pottery artist who once hidden behind the scenes also appeared in his live broadcast room. Finally, the number of "Ceramics" fans reached 20,000+, and the core team also developed from two to 9. This year "618", a single turnover of more than 20,000 yuan. What makes Zhou Yuanhui more excited is that more and more fans have made a special trip to "run" and experience the millennium culture and porcelain technology of Lingling ceramics. "Plan to open 3 more, so that the porcelain will enter millions of households faster," she said.

Wang Xiaoxin, a graphic designer from Changsha, also decided to stay in Ling Ling and operate a micro -shop on the live broadcast platform to sell ceramic products for the day.

Online live broadcast is not restricted by time and geography. At the end of October last year, Ling Ling Live Base, which invested nearly 8 million yuan, was put into operation, attracting many famous artists, handicrafts, enterprise e -commerce, etc. The products are available.

"Based on the new social platforms such as Douyin and Kuaishou to open the broad space of sales." The relevant person in charge of the base introduced that there have been more than 60 companies in the enterprise, and the maximum sales volume can reach 300. From offline to offline and offline, Lingling is better integrating into the new development pattern of "dual -cycle".

Common in the city, and the characteristic towns make "big articles"

Porcelain mouth, ceramic museum, Tuandu Hotel ... Under the blue sky and white clouds, the buildings with different styles of Fuling's colorful ceramics town are particularly noticeable, and the strong artistic atmosphere comes.

Entering the 1915 Fuling International Ceramics Cultural Characteristic District, which is located in the core area of ​​the "Featured Town", the pottery artist Zhang Xiaolan is in his studio to create ceramic works quietly.

In his early years, Zhang Xiaolan studied at the Ceramics College of Jingdezhen, and later found the vast world of artistic creation in the land that was immersed by the millennium ceramic culture in Liling. In the form of modern pottery decorations in the form of modern pottery, she created a new kind of underglaze colorful decoration technique. His works have appeared on CCTV's "One Mo Ding Sound" program.

The block consists of 6 areas of Master Studio and Graduate Workshop. Huang Xiaoling, Huang Yongping, etc. have created a number of ceramic masters here, and also carried out a series of works exhibitions and art exchanges. Infinite vitality.

Especially since 2015, the 5th Porcelain Expo, China Ceramics Valley International Convention and Exhibition Center and other projects have been held in a row. go ahead.

According to the relevant person in charge of the Lingling Economic Development Zone, the total planned area of ​​the "characteristic town" is 3.52 square kilometers. At present, the area of ​​the completion area is about 3,000 acres. It is divided into 5 major functional areas including the ceramic industry transformation and upgrading demonstration area and the ceramic display trading area. With more than 100 ceramic companies, it has 3 national enterprise technology centers and 16 provincial -level R & D and innovative and entrepreneurial platforms, helping to "build a 100 billion industrial park and create a national economic development zone."

Last year, Liling completed a total import and export of 620 million US dollars, an increase of 25%year -on -year. Among them, the corporate work in the "characteristic town" is indispensable.

The strong wind was fastened, and the high -quality development was firm. Fuling will continue to promote the construction of "characteristic towns" in the industry, promote the integration of public services, and achieve the integration and development of production, city, people, and text in order to build a city, build a city, and gather people.

The water flowing for thousands of years endlessly sang the legend of the millennium porcelain capital. Continuing the new picture roll and dipped in the new ink of the times.

Source: Zhuzhou Daily

Review: Luo Xiaoling

Edit: Chen Chen

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