Shandong Liuyi Town: Cultivate rural culture and ecology to build rural revitalization models

In recent years, the party committees and governments at all levels of Weifang City have deeply understood and fully grasped the status and role of the construction of the public cultural service system in the "five -in -one" overall layout and the "four comprehensive" strategic layout, and adhere to the people -centered development ideas. Consolidate the main responsibility, improve the facility network, enrich the supply of product, expand the space of cultural tourism, steadily promote the construction of the urban and rural public cultural service system, and comprehensively promote the standardization of basic public cultural services. Cultural products and services are becoming increasingly abundant, and the role of rural rejuvenation is increasingly promoted with cultural prosperity. The sense of happiness in the mass culture has significantly enhanced. The satisfaction of mass cultural life in the public for 6 consecutive years is at the forefront of the province. Advanced town villages.

Cultivate rural cultural ecology to build a model for rural revitalization

Liuyu Town is located north of Changyi City, south bank of the Bohai Laizhou Bay, with an area of ​​324.7 square kilometers (of which the shallow sea area is 100 square kilometers). Essence In 2020, the total output value of industries above designated size was 3.984 billion yuan, and public fiscal budget revenue was 127 million yuan. Liu Yan Town is the famous "Silk Township". It is one of the starting points of the Chinese Maritime Silk Road in modern times. The hometown, Shandong Province's key demonstration towns, strong agricultural industrial towns in Shandong Province, and famous ecological and cultural towns in Shandong Province. In recent years, Liu Yan Town has adhered to the leadership of party building, deeply excavated cultural resources, reshaped rural cultural ecology, and created a model for rural revitalization.

1

"Planning" writing and improving the development mechanism of cultural tourism and tourism

Liuyu Town incorporated cultural construction and tourism development into the long -term planning of township economic and social development, and continuously innovated the working mechanism to implement the development plan of cultural tourism.

The first is to strengthen organizational protection. Establish a special class of cultural travel, and promote various cultural and tourism undertakings; set up the "Museum Town" to create a leadership group to promote the construction of the rural museum in the whole town ... The specific pattern of the development of cultural tourism has clear responsibilities and implementation, providing a strong organizational guarantee for various tasks.

The second is to establish a long -term assessment mechanism. Especially since 2019, the "Ten One" project implementation plan of Liuye Town Village level "has been formulated, and" a village historicure museum (rural museum), each village to write a village, at least one literary team in each village, and at least one literary team in each village. , At least one place in each village, such as the place of cultural and sports activities, "and other new era of civilized practice, spiritual civilization construction and other tasks are included in the assessment indicators of the" two committees "team of the village; "Implementation Plan for Demonstration and Leading Project", "the cultivation and growth of cultural tourism industries" is used as one of the tackling operations, the construction of characteristic museums and creation of "beautiful village -level parks", "scenic village", "best village history museum (rural museum) "Incorporate the evaluation and commendation project, and urge the whole town to fight for the upper and lower.

The third is to increase investment in cultural tourism and benefit the people by Wen. Liuyu Town invested more than 30 million yuan, dredging, diversion, and greening of the Xiaolong River, and created the "tobacco Willow Waterfront" landscape of "one hospital, two roads, three gardens, and eight scenic spots". "Longxi Wetland" created a beautiful picture of "clear water clearing, green scenery and beauty, and humanities", providing a living environment of ecological livable, quiet and natural living environment for the people along the coast.

2

Consolidate the position to create a model of public cultural service

Liuye Town Comprehensive Cultural Station is located on the fourth floor of the Liuye Government Service Center. It is a third -level cultural station in Shandong Province. The indoor area is more than 600 square meters. , Calligraphy and Calligraphy Creation Room, Cultural and Sports Activity Room and other functional rooms. There are more than 20,000 books in the library, 60 readings, 20 sets of e -reading facilities, and more than 10 instruments. Cultural stations are equipped with 4 undergraduate degree or above, strong professionalism, strong professional, organizational coordination ability in place, to better serve the masses, and actively create free licenses, exemption reading, free drinking water, free storage, free WIFI, free viewing for free movie viewing. The main content of the "six free" service brand. In response to the "carry forward Chinese traditional culture" proposed by the country and the call for the construction of "Splendid Liu Yan" proposed by Liu Yan Town, Liu Yan organized a 5-10-year-old child in the community to participate in the children's reading club, recite the classic reading of Chinese studies, and create to build New brand of cultural services. The supporting construction area of ​​28,000 square meters of Chaoyang Plaza is equipped with more than 20 sets of source audio, square lights, basketball racks, and fitness equipment. Comprehensive cultural station to build the Yangyi City Cultural Museum of the Yangyi City Museum, actively broaden the service channels, and hire professional teachers to conduct tutoring and training of the literary and art teams of various villages; regularly carry out literary and artistic performances every year, organize "welcome the New Year", "Lantern Festival", "Welcome to the Lantern Festival", "Welcome to Welcome" The cultural and art performances of the masses such as July 1st "and" National Day "have actively activated the cultural life of the masses through colorful activities.

In addition to the standard comprehensive cultural station, Liu Yan Town also built various public cultural service positions based on deep silk culture, overseas Chinese culture, and farming culture. The Weifang Overseas Chinese History Museum, located on the Xiaolong River on the banks of Liuyu Town, is the first exhibition hall in Shandong Province with the theme of overseas Chinese, overseas Chinese, and overseas Chinese. Overseas Chinese at home and abroad provide a spiritual home that keeps history and remember nostalgia. Investment of 200 million yuan to build the Liuye Silk Culture Museum solicited more than 30,000 ancient books, reproduced the historical revolution and development of Liu Yan silk, enriched the relevant historical materials of Liu Yan silk, and let people feel the history and culture of Liu Yan silk. Thick. Relying on the old factory buildings and old equipment of Changyi Huaxin Silk Co., Ltd., the Silk Road and Silk -Language Cultural and Creative Park for high standard transformation and upgrading, integrate modern elements, increase cultural symbols, and build cultural creativity, industrial incubation, leisure and entertainment. The large -scale cultural and entrepreneurial demonstration park, the "half -house accompaniment" bookstore, has become a distinctive Internet celebrity punching study, and regularly carries out the research activities of municipal non -heritage "Yongqing Cheng" pastries. With the help of the Municipal Cultural Tourism Bureau, the "History House" of the century -old house was repaired, and the Changyi cocoon silk and the "Belt and Road" important cultural heritage successfully preserved, becoming the fifth batch of provincial cultural relics protection units in Shandong Province, injecting a new in the development of the village vitality. In 2019, Liu Yan Town was awarded the first batch of public cultural construction demonstration towns in Weifang City.

3

With the power of condensation and co -construction with cultural people

First, the team is stable and active. The backbone of amateur literary and artistic, rural cultural talents and village -level cultural administrators in Liuyi Town are sound. There are more than 50 literary backbone teams in the town, including Wenshan Poetry Book Club Longhe Branch, Yangge Performance Team, Ticket Friends Performance Team, Square Dance Team, etc., with more than 600 members.

The second is that the activities are colorful. Every year, cultural activities are organized, and the community welcomes the New Year's art exhibitions, the opera tour, the calligraphy and painting exhibition, the night hi festival, the May 1st, July 1st, and 11th "Our Festival" to conduct literary performances. Summer programs have continued, and the development of these activities has made the climax of mass cultural activities and frequent highlights, which enriched the cultural life of the grassroots at the grassroots level.

Third, the brand of cultural tourism is strong. Up to now, the "Mulberry Picking Festival" of Liuye Town has been held for five consecutive sessions, and the "Mass Culture and Art Festival" has been held for four consecutive sessions. , Form the special Liuye Wenwen Tourism brand.

4

Non -genetic inheritance Guardians Struggle

One is that non -heritage resources are colorful. Liuye Town is rich and colorful, a provincial intangible cultural heritage project: Liu Yan's traditional silk technology, provincial inheritor Wei Yaolin, Weifang city inheritor Han Liangzhong; two Weifang city -level intangible cultural heritage Project: Guojiazhuang Magnets and Liu's moon cake production skills. Guo Jinglai, the inheritance of Guojiazhuang, Guo Fang, Guo Jinglai; Six Changyi City -level Intangible Cultural Heritage Projects: Hengshun Gong Gong Pao Liquor Manufacturing Technology, Liu Yan Yongqing Chengcheng Ancient Baking Production Skills, Golden Bean Legend, Li Zhan Night of Black Beans The legend of the soldiers, the dragon, and the paper -cutting of the lounges. In December 2006, Liu Yan's silk technology was selected into the first batch of provincial intangible cultural heritage list in Shandong Province. Wei Yaolin, the inheritor of the Liuye Silk Skills Project, led the team to participate in the seventh China Chengdu International Intangible Cultural Heritage Festival and showed it in front of the world. Cocoon silk charm. Guojiazhuang played Yangge in 2012 and tapped the singing section and lyrics of Yangge's drama and lyrics to enrich and improve the project materials. In December 2014, Guojiazhuang was selected as the fourth batch of intangible cultural heritage projects in Weifang City.

The second is to fully bloom in the inheritance position. The Liuye Silk Culture Museum has a non -genetic inheritance and experience hall, covering an area of ​​600 square meters, with 25 wooden weaving machines and 30 auxiliary machines. It is open on time daily. 1 person, 3 new inheritors, the number of tourists who came to visit and experience each year, about 100,000 people, greatly inherited the Liu Yan silk skills, so that more people can understand cocoon silk, like cocoon silk products, fall in love with China, fall in love with China The hometown of silk culture -Liu Yan. The Silk Road and Silk -Language Cultural Creative Park has a non -heritage workshop, a research classroom, and a non -heritage exhibition hall. It covers an area of ​​3,000 square meters. It shows tourists to the history of Chinese silkworms and silk. Visitors teach the craftsmanship and show the unique cultural and creative silk brand. They receive more than 200 travel groups per month. The number of visitors to more than 80,000 people each year, publicize the silk culture, and drive the local economic development. Huayu Cocoon Silk Museum is a "100,000 thousand" demonstration sites in the Shandong Provincial Private Museum, the province and the county's historical and cultural exhibition project. Square meter.

The collections include: 11 pieces of hand -woven machines, equipment, utensils, and 11 pieces of silk production and operation records, and 754 types of traditional handmade silk products and modern silk products. There are two fixed display halls in the museum, which shows the Changyi cocoon and silk textile machinery and ancient books, products and other collections in the early Qing Dynasty to the early founding of the People's Republic of China to imitate the production and living scene of the Qing Dynasty silk. CCTV records the channel of Changyi Silk's traditional craftsmanship and produced a large -scale documentary "Splendid Book", which was played in the central government. The first episode of the first episode of "Handmade Silk" was filmed at the Huayu Cocoon Silk Museum Museum. of.

The third is the "local memory project" 赓 continuing traditional culture. There are currently 20 people in Liuyu Town. There are activity squares in the villages and villages. Especially in recent years, Liu Yan Town has relying on rich and unique cultural resource endowments to explore the work of "three -level co -construction+whole town promotion+public participation". Model, coordinate consideration of historical and cultural heritage, modern facilities, and people's lives of the people, and the construction has formed 5 core exhibition halls including Liuye Town History Museum, Liuyu Silk Culture Museum, Weifang Overseas Chinese History Museum, and 72 village history museums, as well as 72 village history museums The museum cluster settled, forming a unique "museum town". Traditional and modern, humanities, and nature blends with each other. While meeting people's spiritual and cultural needs, museums with rich types and diverse subjects have completely integrated into residents' lives, providing the "museum" power for rural revitalization and regional economic and social development. With the theme of red culture in Taipingji Village, Liuyi Town, the heroic deeds of Xu Mai, the outstanding group of cadres Xu Mai, built the Xu Mai Disposal Exhibition Hall, and vividly described the life of Xu Mai from participating in the revolution to organizing their careers. Education does not collect tuition fees "," pursuing Guangming to Yan'an "," not afraid of hardships and guarding archives "and other real stories, deeply moved to inspire everyone who came to visit and study. The History Museum of Zhangjia Motorway and Liujia Motor Village takes the theme of remembering history and looking forward to the future. It carefully shows the history of the village development history and in a foreign celebrity, and has played a good educational role. Building a hometowns History Museum; Lijiamiaozi Village relied on the long -term carpenter culture to build the History Museum of Carpenter Village; Houguan Village carved the textile printing and dyeing industry history of the village into the village history museum, and built the cultural courtyard for villagers to leisure and entertainment; green On the basis of grasping food safety, Fu Agricultural Complex, with agricultural and cultural tourism as one of the development directions, it has implemented projects such as "rice incense and fishing songs" and "harvesting altar". The Practice Center establishes the farming culture exhibition hall to explain the development of agricultural development, inherit the farming culture, and promote rural civilization.

The unique cultural connotation has formed the brand of "one village and one product" of the Liuye Town Rural Museum. In order to adhere to the cultural traditions of traditional respect for the old love, loyalty, and frugality, it will establish a new style of civilization, enhance the quality of the masses, consolidate the party and the masses Power and promote the development of the village. In October 2021, Liu Yan Town made a typical speech in the training course at the Shandong Provincial Museum's comprehensive business site.

5

Cultural tourism integration helps rural revitalization

With the theme of silk culture and farming culture, Liu Yan Town has developed and cultivated the Liuye's characteristic cultural tourism brands. Tourism, research tourism, artistic creativity and other rural tourism formats have activated the development of the relevant industries of the entire Changyi City, showing the trend of "people coming, enterprise activities, karma, and Wen Sheng".

First, cultural leadership to the effectiveness of the activation industry. Liu Yan Town was rated as the hometown of Chinese silk culture. It is the largest decorative cloth production base in Jiangbei and the cotton textile trading market. Because of the silk, the silk is happy, which drives the development of local silk, textiles, super fiber, and printing and dyeing industries. There are national cotton spinning cities and industrial parks, more than 300 textile printing and dyeing enterprises, more than 500 individual industrial and commercial households, textile printing and dyeing account for about 20%of the country's market share, and the super fiber industry accounts for 90%of the country's market share. Qingfu Agricultural Complex has become the modern agricultural project with the largest land operation scale, the highest level of mechanization, and the most compatible infrastructure facilities in Shandong. It has formed a "Qingfu Road" that can be replicated and more mature and mature. His success benefits from respect and inheritance of farming civilization, and the role of "golden stone" of farming culture. Gather the talent teams, technology teams, and high -precision agricultural machinery equipment who understand agriculture, rural love farmers, and highly exquisite agricultural machinery equipment, and turn 100,000 acres of saline -alkali land into the "ton grain fields" of Yingxian.

Second, the cultural and creative brand continues the quality of quality. The pure handmade cocoon silk created by the Liuye Silk Culture Museum created the "Liu Yan Silk" brand and became a well -known trademark in China; the "Silk Road and Silk -Language" cultural and creative park has developed a number of texts such as "Silk Road Silk" and "Longmaohe" Creating a brand, only silk quilts, silk and other products can reach more than 60 million yuan in annual operating income; there are 5 silk weaving factories in Shandong Province, and there are two in Liuye Town. Big brand, created silk brands such as "Weiliu" and "Yafeng", which is loved by consumers. Qingfu Agricultural Complex Development "Qingfu Agricultural" series of agricultural products, increasing more than 18 million yuan each year, the added value of agricultural products has increased significantly, implemented the "Internet+" project, promoted online and offline linkage operations, and achieved online sales income of more than 1,000 annual sales revenue 10,000 yuan.

Third, industrial integration enhances cultural value. Renovation of Liuyi Town relied on cultural ecology to promote the integration of the first, second and third industries, lengthen the industrial chain, and transform cultural soft power into economic benefits. The development and cultivation of the research tour, move students' classrooms to the outdoors, and increase knowledge while inheriting culture. You can know the true meaning of the idioms such as "meticulous", "years like a shuttle", and "non -learning machine" at the Liuye Cultural Museum; The Fugong Complex can learn the hard work of "hard -working". Establish a "field classroom" to integrate agricultural scientific research and good breed cultivation, professional farmers training and other sectors into it, and timely transform the frontier agricultural technology into practice. The development of cultural tourism agriculture, developing casual fishing, parent -child education and other business activities, creating a new landmark of rural tourism integrating tourism, leisure and entertainment, and catering services. Source: Liuyi Town, Changyi City

Edit: Sun Chaoyang (internship)

Supervisor: Bu Qingpeng

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