People's Daily watch Hainan 丨 "Sports+Tourism" integration and development accelerate

"People's Daily" (July 13, 2022, 19th edition)

Sports tourism consumption needs are strong, and more and more boutique lines, boutique events and demonstration bases are increasing

"Sports+Tourism" Integration Development Accelerated (Consumption Window)

Reporter Wang Ke Zhou Yajun Song Haoxin

At the Haikou Xixiu Beach Sailing Base Base, sailing enthusiasts sailed.

Photo by Yuan Chen (People's Vision)

In Laozhanghe Wetland Forest Park, Pingtai County, Xingtai, Hebei, bicycle sports enthusiasts ride on the ring road.

Chai Gengli Photo (Image China)

Core reading

Skiing, sailing, cycling, rock climbing ... In recent years, the integration of "sports+tourism" has accelerated. All localities are in line with the trend of tourists' consumption upgrade, launch more high -quality sports tourism destinations, further stimulate tourism consumption and sports consumption, and become a new growth point for the tourism market.

Sports tourism highlights

Skating skating, outdoor sports, climbing off -road and other sports activities are being loved by more and more people

"Wow, it feels great!" In the Outdoor Sports Center of Baoshan Village, Pengzhou City, Chengdu, Sichuan, tourist Li Cheng drove through the Green River Valley, which is surrounded by the green rivers, and the clear river water splashed more than a high water. At the end of the experience, Li Chengyi still endlessly: "I am an outdoor sports enthusiast, here is too in line with my taste. Go! Try the high -altitude bungee project."

Pengzhou is known as "Tianfu Jinpeng and Shuzhong Paste". It is a resort under the snowy mountains near the urban area. Over the years, Baoshan Village, located in the hinterland of the ecological tourist area of ​​the Longmen Mountain, has launched many sports such as outdoor expansion, kart, all -terrain cars, zipos, leap jungle and other sports. Among them, high -altitude bungee projects were built in the canyon and operated 40.3 meters. Standing on the bungee stage can enjoy the canyon scenery of the Sun Bay and feel the thrill of sports, which is loved by tourists.

Sports tourism refers to a series of series of related products and services to the public with sports resources and sports facilities as the core, with the main form of participating in experience and visiting and visiting the experience and tourism. Economic activity.

The "Fourteen Five -Year Plan" Tourism Development Plan "proposes that" the implementation of sports tourism boutique demonstration projects, with major sports events such as the Beijing Winter Olympics and the Winter Paralympics as the opportunity to create a group of influential sports tourism boutique lines, Boutique events and demonstration bases, standardize and guide the construction of the National Sports Tourism Demonstration Zone ".

In recent years, my country's sports tourism industry has accelerated. On the one hand, as residents' income level increases and tourism consumption upgrades, skiing, outdoor sports, climbing off -road and other sports activities are being loved by more and more people. On the other hand, driven by demand, a group of tourist destinations with sports as the connotation and tourism as the carrier have become more. While driving tourism from traditional ornamental tourism to experience development, it has become a new in the tourism market. Highlights.

Enjoy a leisurely slow time in the century -old street old street during the day. In the evening, the dynamic party of immersed in the city coast in Haikou Bay, and cheer up for the team at night ... In Haikou, Hainan, tourists experienced "sports+tourism" and more colorful and more colorful. Essence In recent years, Hainan has continued to develop "sports+" special products, driving the rapid growth of sports tourism consumption. Haikou actively introduces sailing and windsurfing events. Every year, there are more than 20,000 tourists who experience sails and windsses in Haikou.

The relevant person in charge of the Ministry of Culture and Tourism stated that promoting the integration of sports tourism, which is conducive to enriching the tourism experience, spreading sports culture, and expanding the supply and tourism market supply, better meeting sports and tourism needs, and serving the "six stability" and "six guarantees" It is of great significance to build a new development pattern.

Fusion driving role

Take sports tourism as the starting point to achieve the integration and development of landscape resources and sports products and projects

The tourism industry is strongly related, which is directly related to food, housing, travel, travel, shopping, entertainment and other industries. The integration of "sports+tourism" can play a greater leading role.

Chen Honghao, Director of the Management Committee of the Ecological Tourism Zone Ecological Tourism Area of ​​Longmen Mountain in Pengzhou City, said that the tourist area has made every effort to promote the upstream and downstream, left and right shores of the homestay industry, and form a cultural tourism industry system dominated by mountain sports and ecological recreation. Industrial collaboration facilities and city -city realm fusion. At present, there are more than 10,000 main entities in the tourist area and more than 600 new economic enterprises. A number of industrialized projects have been established, and more than 50 special consumer scenarios are created. The comprehensive income reached a peak of 8.03 billion yuan.

Taking sports tourism as the starting point, some places face sports tourism groups, vigorously develop mountain sports such as climbing, mountain climbing, mountain cross -country, hiking, streaming, and other mountain sports to achieve the integration of landscape resources and sports products and projects.

"There are landscape resources such as valleys, streams, and waterfalls in Baoshan Village. With the superior conditions given by nature, we create a new model of integration and development of cultural tourism." +Sightseeing "" Mode, high -standard construction characteristic homestays, hot spring hotels, building special restaurants, tourist toilets and other supporting facilities, using the sports industry to drive agriculture, transportation, catering and entertainment industry development, and build a cultural tourism industry with mountain sports construction. Develop new kinetic energy.

In Wanning in Hainan, 109 kilometers of coastline is distributed with 10 beautiful bays, including Sun and Moon Bay, which is a well -known surfing place at home and abroad. Taking the opportunity to develop the sports tourism industry, Wanning brighten the business card of "Vibrant Coast", and make surfing, diving, motorboats, sailing windsurfing and other sports and cultural industry projects. The role of consumption ". Potential of aiming demand

Improve the service quality and product quality of sports tourism, and increase the cultural connotation of sports tourism

In the national 5A -level scenic spot, Sai Lake, the sports tourism represented by ice and snow sports, is becoming a new force for the diversified development of the scenic area. The ski tourist resort with a total area of ​​about 360 hectares will rely on the terrain construction snow farms with a vertical gap of up to 1314 meters, including junior high school high -end snow channels and lakeside of the lake by 100 kilometers. Various accommodation products such as camps better meet the needs of tourists in different seasons.

Hardware is only the foundation, and the software is more critical. From the perspective of the relevant person in charge of Sili Muhu Ski Tourist Resort, with the upgrading of tourism consumption, more and more tourists pay more attention to the management and supporting services of the scenic area. To win the favor of more tourists, you must keep up with consumer needs to do it. article.

Consumption content has expanded to multi -formats, and tourism projects such as Ice and Snow Paradise, Ice and Snow World are more popular with consumers ... The report released by the Meituan Research Institute believes that my country's ice and snow tourism and sports tourism are rapidly integrated. The main force, consumers put forward higher requirements for the service level of scenic spots when they choose the ice and snow tourist destination.

According to the relevant person in charge of Sili Muhu Ski Tourism Resort, in order to better meet the more diverse and personalized needs of skiing sports, the scenic area and Sunac Cultural Tourism Hot Snow reached a strategic cooperation, and the hot snow miracle provides a comprehensive operation for the resort to provide comprehensive operations. Management services, introducing all -round brand characteristics, better serving tourists in terms of events, camps, training centers, club activities, etc.

With the settlement of the hot snow miracle ski training center, the Sili Muhu Ski Tourist Resort will carry out the full link of skiing skills, and match the corresponding courses for different degrees of students, covering the authoritative certification from the initial entry ski course to the International Snow Union authoritative certification Let more ski enthusiasts receive more professional skills training. "I hope to join hands with Muhuhu Ski Tourist Resort, Gongtu Ice and Snow Economic Industry Chain to help China's ice and snow sports development." Lu Peng, president of Sunac Cultural Tourism Group, said.

"The future potential of sports tourism is still great. The key to releasing the potential is to keep up with demand and improve their experience." Han Yujun, an associate researcher at the China Tourism Research Institute, believes that from the perspective of consumers' needs to improve the quality of service and product quality of sports tourism. Increase the cultural connotation of sports tourism, allow more consumers to gain satisfaction in participating in sports and sports and leisure, and stimulate more motivation for sports tourism.

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