Under the epidemic, "Free Shipping District" returned
Author:Zhejiang Daily Time:2022.07.13
Zhejiang News Client reporter Shen Jingjing Liu Jian He Xianjun Correspondent Wu Antong Luo Hongting
The operators of Shentong Express Yiwu Dialing Center are sorting the express delivery. Photo by Yang Zhibin
At the end of June, as the last bookcase was installed in the household, Hangzhou West Lake District and the decoration consumer He Yuanfeng ended in this consumption of e -commerce. It is a large decoration, the speed is quite fast. "
In addition to 130 kilometers, the younger brother Zhang Zhongguo, the younger brother of Yiwu Express, was delivered on the fourth day of the day, and returned to Zhongtong Express New Science Outlet: "60,000 parcels will be collected a day during the peak period.
People in the Yangtze River Delta often say they live in the "Free Shipping District". Here, due to the rapid development of e -commerce, the logistics industry layout earlier, one end is manufactured, one end consumption, stringing storage, transportation, distribution and other links, and a high -efficiency, low -cost service network. Regardless of whether you are in urban and rural areas, no matter what you buy, almost everyone can enjoy the joy of exemption.
The annual promotion of the large and small e -commerce platform in 2022 is obviously unusual -in the economic downturn, this is a key node to drive consumption and regain confidence. However, the influence of multiple episodes is still continuing, and there are still plugs and warehousing and distribution in some areas.
Can this logistics network "digest" the rapid increase of parcels will be sent to millions of households on time? In the face of the black swan incident and pressure such as rising costs, how does the Yangtze River Delta logistics system improve the toughness? Recently, the reporter used the courier industry as an observation point to investigate Hangzhou, Jinhua and other places, and saw the "Free Shipping District" returned.
Shentong Express Sorting Center. Photo by Wu Fengyu, Yiwu Station, shared alliance
Yang Line Express Quantity Anti -Wind Cover
At the moment at 8 o'clock on May 31, He Yuanfeng was still worried. She repeatedly screened the shopping cart and tried to avoid the abnormal logistics areas.
In the first half of the year, the domestic epidemic was more distributed and repeated. In Hangzhou alone, there were many independent epidemics such as Yuhang, Fuyang, and Gongshu. The silent period of Shanghai, which lasted more than two months, caused a huge impact on the Yangtze River Delta logistics ecosystem.
This newspaper and Hangzhou Yunjiu Data Technology Co., Ltd. use the express delivery industry as the research object, trying to accurately pursue the trajectory of the circulation of the Yangtze River Delta, and open the logistics landscape behind it. Based on Gaode POI source data, we captured 2685 logistics and distribution points in the Yangtze River Delta region and logistics outlets in 41 cities in the Yangtze River Delta region. Data, through big data analysis, explore the trend of the Long Triangle Logistics Index and the National Express Industry Index.
In addition to the relatively stable trend of Anhui, Jiangsu, Zhejiang and Shanghai have fluctuated in March, April, and May. Especially in Shanghai, the index was significantly reduced from about 4100 to about 2400 in April, and rebounded from the bottom in mid -to -late May. From January to May this year, the total business volume of Zhejiang Postal Industry and the business volume of express delivery service enterprises also decreased by 3.3%and 1.1%year -on -year.
He Yuanfeng has experienced such a helplessness: the coffee beans bought in March were "motionless" in Yangshan Port; until May, beans are no longer fresh, and she can only negotiate with the merchant with a refund.
"The broad -sense logistics industry is the result of organic integration such as the warehouse, transportation industry, and communication industry. The postal express industry wrapped in thousands of households is one of the important branches, a link between producers and consumers, and reflecting reflection The city economy's vitality of the people's livelihood. "Chen Yuanquan, deputy director of the Hangzhou Post Management Bureau, said that the Yangtze River Delta epidemic was just stable and encountered a" 618 "promotion. For a big test for the logistics system and capabilities, "the logistics chain is stable and reliable, and the merchants can perform their contracts, so that the consumer emotions and willingness can be further recovered."
Fortunately, the "618" known as "the most difficult in history" has passed the "Dark Moment".
After testing the rice cookers and hot -boiled machines, after arriving in early June, He Yuanfeng took his heart and bought a lot of decoration large parts on June 15th. "Free shipping area, finally returned! "
"'618' during the period of courier treatment increased by 10%, especially from June 15th to 18th. The processing volume increased by nearly 30%compared with the same period last year. During the distribution site Yiwu, He Hangbin, the person in charge of Zhongtong Express New Sciences, was relieved. In front of it, the busy operator, the brothers of the round -trip and round -trip, and the sound of the tape, the sound of the package and loading, the sound of the car, and the start of the car constitute an inspiring picture.
He Hangbin told reporters that in mid -May, he took the salesperson to visit the e -commerce enterprises in the jurisdiction to understand the content and intensity of the activities during the promotion period, and scratched the "site" for each courier to ensure that the local parcels were quickly collected, and the local parcels were quickly collected. Exit the city quickly, "Expressing to Shanghai has doubled year -on -year."
"Except for Shanghai for two or three days, most of the regions of the Yangtze River Delta are invented today." Shang Jinning, the relevant person in charge of Yitong Express Headquarters in Yiwu, also roughly calculated the "618" record - 4.5 million, Jiangsu, Zhejiang and Shanghai accounted for 30%. This number is basically the same as the same period last year.
According to incomplete statistics, from June 1st to 20th, Yiwu completed a total of 650 million courier business volume, an increase of 23.72%over 2021. It came out of the extremely difficult "Yang Line". The recovery of logistics is also reflected in the data of the Zhejiang Branch of China Post Group: "618", they have accumulated more than 30,000 e -commerce customers in the province, and about 130 million courier packages, a year -on -year increase of 33% Essence Among them, the proportion of the Yangtze River Delta was more than 90%on the day and the next day.
Jingdong Logistics Yiwu "Asia No. 1" Intelligent Logistics Park "Earth Wolf" warehouse. Interview object drawing
Protecting operation during the big test and warfare
Looking back, why do you have more outbreaks? A report in the industry takes us a glimpse of the chain behind the package.
At present, platforms represented by JD.com and Suning basically use the autonomous warehouse matching model. For example, JD.com, through the "sales forecast system", first dispatch various goods to warehouses in various places. After receiving the order, the package is shipped directly from the warehouse, transported to the corresponding area business point, and then delivered to the households from the courier.
Most of the platforms represented by Taobao and Pinduoduo, most of them are outsourced to Sanyong Yida, SF, etc. These logistics companies are accustomed to using network node models. A package, the five links of the patch -transit -trunk transportation -transit — end, eventually served in the hands of consumers.
"Regardless of the model, warehouses, distribution transfer centers, outlets, and highways, railways, rivers, routes connecting them, plus the vehicles, ships, planes, drivers, and brothers that shuttle in them together constitute a logistics logistics. Net, support strong service capabilities. "Zhang Ting, deputy director of the Market Supervision Office of the Hangzhou Post Management Bureau, introduced that as a large and small market in Hangzhou, there are nearly 30 large and small distribution centers in Hangzhou. More than 3,000, only one courier business, with an average daily processing capacity of about 10 million.
Gaode Map POI data shows that the entire Yangtze River Delta has about 3360 warehouses and 119,000 express delivery outlets. Guangyida Express has established five large -scale distribution centers in Yiwu, Ningbo, Nanjing, Suzhou, and Huai'an. In addition, there are 40 warehouses (Yunda joint warehouses) and 6,514 service stations.
Usually, the coffee beans bought by He Yuanfeng can go to SF Xiaoshan Mid -Middle after the customs and send them home the next day.
Under the epidemic, every node and trunk of the logistics network are full of uncertainty. The fate of this bag of coffee beans is also full of suspense -it may be stated and eliminated in customs, may be due to warehouses, retention shelves, and may be difficult to get out of Shanghai due to traffic control. Brother isolation causes insufficient manpower and cannot be delivered in time.
"You see, the original logistics network that is four -way, eight, and orderly, the route to the point is clear. But the key node and important area 'stop', the network becomes the 'maze', either bypasses, or waiting, it must be certain, it must be sure Affects timeliness. "Zhang Ting said.
So, during the promotion period, how did this network recover quickly?
"There are two prerequisites. One is that the epidemic in late May is gradually stable, and the other is that this year's '618' has been divided into two time periods, leaving room for the resumed operation of the Yangtze River Delta." Li Yihui, the public affairs manager of Zhongtong Express, told reporters that reporters told reporters At the same time, they also do everything possible to ensure the timeliness of delivery by adding vehicle personnel and stretching operation time.
Accurate policy support also provides a support for the operation of the logistics network. Since April, the three provinces and cities of the Yangtze River Delta have successively introduced policies to implement measures such as reducing social insurance and subsidized and anti -epidemic prevention and disinfecting expenditures. Zhejiang and Shanghai also specifically proposed that they support e -commerce platform companies and drive logistics and transportation companies such as express delivery.
"The logistics was basically unblocked in early June, and there were still difficulties at the end of the end. The high -speed level was reviewed." Bei Yan, the relevant person in charge of the rookie Yiwu, said that in order to ensure the smooth flow of logistics, the Yiwu City Transportation Bureau launched the peak of "618" and launched a bayonet traffic before the mount traffic. Measures such as the green channels of returning vehicles, the transportation efficiency has been greatly improved.
In addition, at the end of June alone, the Yiwu Post Management Bureau added 8 new audits and passed 5 new supplies of transportation vehicle passes, with a cumulative application of 768 applications, and approved 374 Zhejiang Pass to ensure the smooth postal routes.
In Hangzhou, the first big test of the logistics system this year was when the emergency epidemic in the SF Yuhang transit venue on March 9. "Our postage management bureau must control more than 3,000 centers and outlets. How to do a good job of preventing and controlling the epidemic and ensure the efficient operation of the industry. Two networks, one belonging to the territorial regulatory network, and the one -area information network. Right now, each package enters Hangzhou and is included in monitoring. The parcels are eliminated and personnel have a supervision mechanism.
"The efficiency of chain operation depends first on industry security." In Chen Yuanquan's view, the core of the normalization mechanism is to use certainty to eliminate uncertainty and reduce the risks that may occur in each link.
Data show that from March to the present, the number of records of the Logistics outlets at the end of Hangzhou has continued to increase. The increasing stability of the supply chain has become a new advantage of industrial development.
The operator transports the package. Figure Conferry of Tonglu Station of Sharing Alliance
Upgrade the strong bone and bone optimization network
A crisis, like a test, tests the ability to respond to risks and resolve risks in the industrial chain. For every link in the chain and each company, it is also an opportunity to examine itself and improve its ability.
During the interview, the heads of a number of courier companies in Hangzhou and Yiwu told reporters that in the past two years, the pressure of rising costs, low -cost competition, and overcapacity, etc., are conducted on the entire industrial chain. The thinner. "This year's epidemic has become the last straw: the foundation of the development of the industry -market demand, which has been impacted and suppressed. Taking the new outlets of Yitong Zhongtong Express as an example, although the business volume during the "618" period has increased by about 10%, this increase is less than one -third of last year.
"During the docking process, we found that producers and consumers put forward new requirements for the logistics supply chain. Consumers' needs, from simple, expected to provide a comprehensive and high -quality experience. , Pay attention to the ability to bear the pressure at a critical moment. I hope that even in a special period, the logistics can be stable and efficient. "Shang Yinning said that in order to cope with" 618 ", the people and vehicles in Yingtong in Yiwu increased by 20%and 10%respectively. "But this is a measure of power. After crossing the hurdle, we have to find a new way."
In the change of the game, increasing digital and intelligent investment, and creating integrated logistics solutions have become consensus.
At the end of June, the reporter came to the "Asian No. 1" intelligent logistics park that JD Logistics in the "618" period, and could not help but shock the scene in front of him. In the giant warehouse, high -speed sorting systems and intelligent control systems command more than 100 AGV handling robots and cross sorting machines.
"We use'clock to find people 'replace people to find goods'. The intelligent sorting center in and out of the package is only 10 minutes. The efficiency is 5 times the manual sorting, and the maximum sorting capacity is more than 1 million daily. Zheng Yong, the person in charge of JD Logistics Zhejiang Park, said that from a larger scale, the full -link layout of intelligent storage, packaging straight hair, and independent distribution can effectively solve the insufficient upstream and downstream collaboration of e -commerce, warehousing, transportation, delivery, etc. Improve logistics control and performance.
During the interview, the relevant person in charge of the Tonglu Post Management Bureau mentioned a case. In April, Haining Xucun had an emergency epidemic, and the "Three links, One Da" transfer center was closed. On the same day, Yunda immediately opened Xiaoshan Center. Although the processing ability was not as good as Xu Cunzhong, it also avoided large -scale accumulation and retention of parcels to a certain extent.
“此前各大物流公司、快递企业的发展重心都在布点拉网、抢占市场上。接下来,他们面临的最大课题,将是如何整合资源、优化网络。”陈源泉说,只有每一个节点、 Each line is full of toughness. When an emergency is coming, this net can calmly cope with the pressure and quickly restore the original state like a spring.
At the end of May, the State Post Bureau issued a notice of six tasks and 23 specific measures, including encouraging postal enterprises and courier enterprises headquarters to focus on service quality and service capabilities, and accelerate the implementation of cost partitions, service layers, and product classification.
"We hope that all companies can abandon the low -end competition model of volume and price fight and embark on the road of high -quality development." The relevant person in charge of the Yiwu Municipal Post Management Bureau introduced that since April, in addition to the logistics proposed in the province In addition to providing preferential loans to financial institutions to support financial institutions, Yiwu also launched a series of personalized solutions.
For example, the comprehensive contribution of the year in Yiwu reached 1 million yuan, 2.5 million yuan, 5 million yuan, and 10 million yuan for the first time in Yiwu. Effective improvement rewards. In addition, the newly purchased heavy transport vehicles for logistics companies will give a one -time subsidy with a total price of 4%. The load of its own cargo vehicles has reached a certain standard and can also enjoy one -time reward.
During the survey, He Hangbin told reporters that Zhongtong Express New Sciences outlets have invested nearly 10 million yuan and purchased an automated assembly line. The outlets per hour can increase the amount of express delivery by more than 70,000 pieces.
In the storm, some people retreat, and some people have faced the difficulties. This is the process of metabolism and the process of strong bones. Try to change in changes is the toughness of an industry behind the supply chain.
The staff of Cainiao Cang in Yiwu Comprehensive Insurance Area is packaging. Photo by Wu Fengyu, Yiwu Station, shared alliance
【Zhejiang News+】
National Express Industry Index
According to the data calculation of the stock trend of SF, Shentong and other listed companies such as SF and Shentong in the Shenwan Industry Index issued by the Shenwan Industry Index, comprehensively analyzed the courier industry trend data formed by identifying the market performance of the express delivery industry. The express delivery industry indexes have risen significantly in May and June.
Long Triangle Logistics Logistics Index
Hangzhou Yunjiu Data Technology Co., Ltd. is drawn from keywords related to keywords such as "Express", "Express 100" and "Cargo Lala". These keywords can reflect the conditions of express delivery, the number of receipts, and the transportation of goods to a certain extent.
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