Rename, change coaches, and "take off" "Single Fly" "Single Fly" for launching on the market?

The two -day movement of Jiujiu is frequent.

On the evening of July 12, the Guizhou Moutai Winery Group Co., Ltd. (hereinafter referred to as "Moutai Group") issued an announcement. 82%of the equity transferred to the Guizhou Provincial State -owned Assets Supervision and Administration Commission for free, and the Provincial State -owned Assets Supervision and Administration Commission has fulfilled the duties of investors.

The day ago, the news released by the "Guizhou Xi Liquor" official showed that the Guizhou Moutai Winery (Group) Xijiu Co., Ltd. has been upgraded to Guizhou Xijiu Investment Holding Group Co., Ltd. At the same time, the company has completed the leadership team. Zhang Deqin returned to the party committee secretary and chairman of Xijiu Investment Holding Group.

It is reported that Zhang Deqin entered Guizhou Moutai Wine Co., Ltd. from 1995 to 2004 to engage in production management; in 2010, Zhang Deqin officially served as chairman, general manager, and deputy secretary of the party committee of Guizhou Maotai Winery (Group) Xiwan Co., Ltd.

2010 is the first year of Zhang Deqin's in charge of Xi Jiu, and it is also the twelfth year of Xi Jiu's joining Moutai Group. However, in 2010, Xi Jiu's development entered the "bottleneck period". Data show that the sales of Jiujiu in that year were 270 million yuan, which was only a quarter of the annual revenue target (1 billion yuan) of the annual revenue target (1 billion yuan). Right and right, and in the same year, Langjiu's sales reached 5.8 billion yuan.

In this context, after taking office, Zhang Deqin took measures in the national layout and sales market and increased brand promotion, which not only allowed Xi Jiu to successfully exceed 1 billion yuan in revenue targets in 2010, but also quickly reached 3 billion yuan in revenue in 2012 Essence In 2018, Zhang Deqin left as the chairman of Xi Lijiu. Later, under the leadership of the successor chairman Zhong Fangda, Xi Jiu's revenue successfully exceeded the 10 billion yuan mark in 2020, and the revenue in 2021 was 15.58 billion yuan.

From the perspective of the industry, Jiu Jiu is clearing the obstacles for its own listing. Earlier, Jiu Jiu has not been available because of the "competition" with Guizhou Moutai Wine Co., Ltd. or "Competition for the same industry".

Xiao Zhuqing, chairman of the wine industry and chairman of Wuhan Jingkui Technology Co., Ltd., believes that from the reconstruction of the mission of a new Moutai and the weight of enlarging the entire sauce in the Chinese wine industry market, the possibility of habitual wine is very likely to be listed separately. Essence

"Xi Jiu used to grow under the Moutai Group. Brand planning and product matrix were affected by Moutai Group's tangible or intangible." Xiao Zhuqing further emphasized to the Securities Daily reporter. Zhang Deqin needs to re -consider the entire wine brand matrix planning, and to clearly build a brand route and product route for high -end, mid -range and popular series of wine. "

However, Wang Jianjun, a wine industry who was sauce -flavored white wine, admitted to the Securities Daily that the reason why Jiu Jiu had today's achievements was achieved. "Most of the major dealers in the country represent the core product of Xi Jiu, which has promoted the rapid completion of the nationalization channel construction. After the wine is stripped out of Maotai Group, will these major dealers in Moutai still work hard to sell Xi Xi to sell Xi Xi to sell Xi Xi. Wine may have to make a question mark. Therefore, stabilizing the major dealers of Moutai wine is also a big challenge for the new chairman Zhang Deqin. "

Reporter Wang He, a trainee reporter Feng Yuyao

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