Xu Jiayin mobilizes employees to sell cars to use Hengchi cars to "turn"?

Reporter Gong Mengze

Hengchi Automobile, which lasted for 4 years and invested 47.4 billion yuan, officially opened pre -sale on July 6. Now Hengchi Automobile's focus is on car -building to sell cars.

On July 11, a reporter from the Securities Daily learned from Evergrande that Xu Jiayin, chairman of Evergrande's board of directors, held a meeting within Evergrande Group. Participants including the property sector and the relevant executives of the car sector were mainly targeted at Hengchi Automobile. Sales matters are required to increase the promotion of new energy vehicles and encourage employees to actively participate in Hengchi 5 sales.

According to people familiar with the matter, Evergrande Property also held an internal meeting. The meeting issued the Hengchi 5 sales assessment task. The specific assessment tasks will be subdivided into each project. The specific sales assessment indicators will be determined according to the number of community owners.

As the first production model of Evergrande Automobile, Hengchi 5 officially opened pre -sale on July 6. It is positioned as the A -level SUV and is the cheapest model of Hengchi Automobile's 9 models. Liu Yongzhuo, president of Hengchi New Energy Automobile Group, said that the pre -sale price after Hengchi 5 comprehensive subsidy is 179,000 yuan (luxury version). Hengchi 5 will be targeting Audi Q3, BMW X1 and other models. It is planned to complete the first batch of 10,000 vehicles in the first quarter of 2023.

"This price is full of sincerity." Liu Yongzhuo said.

According to the reporter's observation, after the debt crisis of Evergrande Group, Xu Jiayin had high hopes for the sales of Hengchi Automobile. After Hengchi 5 officially entered the pre -sale phase, whether the sales can meet the expectations is vital to Evergrande's future development.

In order to dispel user doubts, Liu Yongzhuo said that this time Hengchi 5 pre -sale, the pre -sale deposit, Ding and car purchase end payment were all paid to the Tianjin Jinbin Notary Office for special account supervision. It can be returned and refunded within 15 days after picking up the car, and all the car purchases are directly reached to the notary office. If the user fails to subscribe, the pre -sale deposit will be returned from the notary office.

At the internal meeting held on July 11, in response to the sales of Hengchi Automobile, Xu Jiayin asked Evergrande to increase its promotion of new energy vehicles up and down, and encourage employees to actively participate in sales. At the same time, Evergrande Group also hopes to strengthen internal communication and synergy to deal with the Evergrande property that is more dealt with with front -line owners to further contribute to promoting car sales.

According to Evergrande Motor's previous planning goals, the company is committed to becoming the world's largest and most powerful new energy vehicle group. By 2025, it will achieve an annual production and sales of exceeding 1 million units, and by 2035, it will achieve an annual output and sales of more than 5 million units. Within 10 years, Evergrande will transform from the real estate industry to the new energy vehicle industry.

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