Japanese media: Japanese bookstores may be able to learn from Chinese peers

Japan's Sakamaga Magazine July 12 article, original title: Internet celebrity punching in the Chinese bookstore economy, Japanese bookstores may be able to learn the tide of Internet information, and the bookstore industry has entered a new stage. Except for some very personalized niche bookstores and large -scale chain bookstores, most Japanese bookstores are facing the problem of survival, and physical bookstores have decreased by more than half in 20 years. The author often goes to the bookstore and finds that many bookstores have done their best to attract customers, but they have little effect.

Japanese bookstore map source vision China

In sharp contrast to the predicament of the Japanese bookstore industry, adjacent China is increasing, but the number of new bookstores is increasing. How is Chinese bookstore done? The first is to create a high -value and comfortable reading environment through space design (pictured), and its own traffic has become a "punch place" for Internet celebrities. In addition, in addition to reading, coffee, food, cultural and creative, and grocery are constantly expanding. This is precisely the characteristics of Chinese young people who love to take pictures. The secret of Chinese bookstores to achieve profitability is the business model that does not rely on book sales. There are also bookstores in Japan to try cross -border operations, but they cannot be compared with China. Through social platform drainage, broadening sales, and controlling costs, Chinese bookstores, which were originally as difficult as Japanese bookstores, were rejuvenating. The flexible thinking and inquiry of the Chinese are worthy of reference. (Strict translation)

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