300,000 people poured into Foxconn live room, and the blue -collar recruitment ushered in a new &quo

Source | Tech Planet

Wen | Yang Xiaosi

From the Zhengzhou Expressway intersection to the Foxconn Port area of ​​Zhengzhou, the roads of 30 to 40 kilometers are even a recruitment road.

Get off at the high -speed intersection, go to the Hong Kong area to recruit in the port area, and then go to the recruitment center at the gate of the factory area. Tens of thousands of people enter Foxconn every year. As the production place of Apple mobile phones around the world, Counterpoint data shows that in 2021, Apple's share of the high -end smartphone market above $ 400 or more has reached the highest 60%since 2017.

Many young people come here with a mentality of trying a try. In early May, a Weibo searches for "Foxconn High Speed ​​Road Get People" also enlarged the lack of people in the manufacturing industry.

Although the recruitment recommendation rewards are increasing, due to the existence of the inherent information barriers of the blue -collar recruitment industry, the proportion of relying on the Internet recruitment is very small, and it relies more on the form of acquaintances and intermediary dispatch. This model has low efficiency, there are also flickering, deception and other situations, which are the concentration of black intermediary incidents.

Especially in the current economic environment, many industries are downturn, and many intermediary agencies have made false commitments of "10,000 monthly, including food and accommodation", how about the work environment of the factory, the salary calculation and rewards measures. Essence Many young people have touched the wall after their confidence.

Behind the relationship between supply and demand mismatch is the unemployment tide of employees in the factory. Can the progress of the Internet industry solve the problem of recruitment and job hunting difficulties to a certain extent? On June 6, there was a largest online recruitment fair, and 300,000 people poured into the official live broadcast room of Foxconn. On June 10, Cui Zhicheng, Chief of Commerce of Foxconn Technology Group and head of the Group's mainland headquarters of China, announced that Foxconn officially launched a live broadcast recruitment at Kuaishou, becoming an online recruitment of online iconic incidents.

Helping Laotong to find a job may be a new beginning.

Why is the blue -collar recruitment?

Help Laotong to find a job in the live broadcast room. Previously, some anchors spontaneously, but they could really help many people.

In February, the anchor Liu Chao was broadcast live, and a netizen from Baotou, Inner Mongolia applied for Lianmai. Lianmai, Later Xiaopeng told his bad experience.

The 16th month of Lunar was attracted by the high working price of the Internet. Later, Xiaopeng took a car from Inner Mongolia 2500 kilometers to Shenzhen to find a job. After the field, he found that the work price was not like the propaganda. An intermediary fellow told him that he could find a good job in Changzhou, Jiangsu, and guaranteed that he could absolutely enter the job smoothly.

Xiaopeng chose to believe in the fellow, and once again took a car from Shenzhen to Changzhou 1500 kilometers. After arriving at the Changzhou factory, he found that the factory's salary and salary distribution model is not as promised by the fellow. The distribution situation is to get the first month's salary when the third month.

Xiao Peng felt that he was deceived again. At that time, the 4,500 yuan on Xiaopeng had a few dollars left. He suddenly remembered that Liu Chao, a recruitment anchor he often brushed, applied for Lianmai in Liu Chao's fast -live broadcast room. After successfully connecting, Xiaopeng told his experience. After Liu Chao learned, he asked him to fill in the fast -hand recruitment card. Since then, the customer service staff has docked with him and helped him settle in Changzhou.

In fact, there are many similar encounters to Xiaopeng. Due to the problem of poor information in the blue -collar recruitment, it has become a breeding ground for many agencies. However, these intermediaries are the first priority to earn introduction fees, and they will be cheated in.

Not only is it difficult to find the ideal job, but also the management rewards and penalties that are trapped in the factory, so many young people are more willing to send takeaway and open it. Today, the phenomenon of young people is unwilling to go to the factory. Data show that the proportion of undergraduate graduates in 2017 is only 19.2%, a decrease of 6.6 percentage points from the 2013 session. The proportion of the first job in the post -90s blue -collar worker was 30%, a decrease of 17 percentage points from the post -80s.

Li Chengjie, 400,000 fans anchor, has his own deep understanding of young people who are reluctant to enter the factory. He believes that in addition to salary, many people will care about the conditions for eating and living. So in his video, there will be real scenes of Foxconn Canteen. "Two croissants and one vegetarian 10 yuan, one thing and one vegetarian 7 yuan," Is it so cheap for many people? Some comments have confirmed that it is the employee cafeteria below the G10 floor.

From the videos he posted, how the salary is issued, what kind of work is, how far the accommodation is to the factory, the leisure life at night, etc., are all interesting and concerned. In the past, the intermediaries would not be introduced. And those blue -collar recruitment websites have not changed the problem of unilateral transmission of information.

This has also led to the current blue -collar of the secondary industrial factory of 218 million people, the blue -collar of the tertiary industry service industry is 208 million, and the overall blue -collar scale has reached 426 million. Compared to the 180 million white -collar and 12.4 million gold collar, the population of the blue -collar workers is greater. The blue -collar recruitment is huge, but the current online conversion rate is only 5%(21.3 million).

Live room, help 100,000 people find a job

From intermediary recruitment 1.0 period, to the 2.0 period of the website recruitment, to recruiting 3.0 periods in the live broadcast room, incomplete statistics, 10,000 Foxconn employees are sharing. Some of them are to record daily life, and more are the "Bole Awards" for earning recommendations to earn. The Kuaishou platform also noticed the changes in this field, so in 2022, two heavy activities were launched against blue -collar posts. During the Spring Festival in 2022, Kuaishou launched the first "Spring Festival Recruitment Union" and opened the exclusive live recruitment channel of "Finding a job". From February 3rd to February 15th, Kuaishou launched a total of more than 70 special broadcast recruitment. Since its launch, the fast recruitment worker has conducted "live broadcast" for many manufacturing companies such as Ningde Times, ideal cars, and Mavericks Electric.

The second game is aimed at the employment difficulties of college students who are about to graduate. In May, Kuaishou's "2022 College Student Cloud Recruitment Season" opened. Enterprises participating in the live broadcast recruitment involved new energy, intelligent manufacturing, and biotechnology companies such as AVIC Lithium Corporation, Research Technology, Guangbao Technology, and Goer. 38,000 positions "cloud assists" college students employment.

From the spontaneous live recruitment of their own employees to the live broadcast of the Kuaishou platform, this also allowed Foxconn Group to see the vitality of the live recruitment model, so they did an official direct recruitment live event on June 6.

During this live broadcast, the two hosts held the official live broadcast sign and kept saying "very, very officially tell everyone that we are the official direct recruitment of Foxconn in Shenzhen, not dispatched workers." In the barrage comments, some people kept asking. Is there any fee, the anchor is constantly repeated and does not charge any fees. After registration, there will be official personnel contacting you, and some barrage will ask. What are the requirements? The host constantly reminded that this time is public welfare recruitment, mainly for people with disabilities.

"Because we have done it for the first time, we were originally ready to treat it as an attempt." But the final effect is quite satisfied with Foxconn. Foxconn spokesman Shi Yanhuan mentioned that the number of people watching this event was nearly 300,000. It is very huge and considerable, basically the same as the number of employees in Foxconn's large parks.

The second recruitment effect is also beyond Foxconn's expectations. During the live broadcast of netizens, more than a thousand online interactive messages consultation. This time, the disabled person recruited 880 posts, received nearly 600 resumes, and the post delivery rate exceeded 60%. Despite the special recruitment group, many applicants were quickly received.

This incident also quickly appeared on Weibo on Weibo. It was not only the first official live recruitment. This form was novel. Many people also recognized this public welfare recruitment. "Foxconn did recruit many disabled people. I am in the factory. I am in the factory. I have seen a lot, "some comments said so.

From the high -speed intersection to a live broadcast, the recruitment task is basically completed. Between the two hot search, it is the iconic node of the domestic blue -collar recruitment. Since 2022, incomplete statistics, various official and anchor blue -collar recruitment activities in the fast live broadcast room have helped 100,000 old iron to find a job.

The new recruitment mode behind "trust"

Of course, the current situation of changing the blue -collar recruitment in the short video live broadcast still has a long way to go.

In the manufacturing industry, many times are still traditional offline methods.

However, due to the impact of the epidemic, the liquidity of personnel is reduced, and labor -intensive enterprises recruit workers. It is difficult to solve the problem by relying on local resources. Many foreign migrant workers are looking for a job and urgently need to know the recruitment of the factory.

According to the 100 vocational rankings of the "Most Lost Working" of the "Most Lost Working" in the fourth quarter of 2021 issued by the Ministry of Human Resources and Social Security, the lack of work in the manufacturing industry continues. From the perspective of 100 occupations, 43 are the sixth largest occupations in the sixth largest class occupation. -Manufacturing and relevant personnel. Traditional recruitment models are becoming increasingly unable to solve the lack of problems in the manufacturing industry.

Because Kuaishou has a large number of user groups that fits the manufacturing industry, in order to meet the living demands other than learning and leisure, on January 26, the Kuaishou live broadcast room will launch the "Quick Recruitment" entrance, embedded in the lower right corner of the live broadcast room. Candidates No need to fill in the resume, just leave the phone number to register, and the company will contact it after review.

The insiders inside the fast hand revealed that the fast recruitment worker had been brewing for half a year. During the period, he experienced multiple user research and product iteration before polishing to the current state. "The focus of the platform to do this is to meet the needs of blue -collar users, and hope to improve their experience of finding a job."

This product and service played an important role in the "recruitment union" at the beginning of the year. The fast-moving platform combined with Liu Chao's manpower-Chao Ge, Xiaofei Dragon recruitment, Songge's positive energy, Oda selection and other recruitment anchors. , Hisense, Mavericks Electric and other well -known brands involve various positions in management, technology, and universal workers.

The Yangtze Evening News reporter once tested the actual effect of live recruitment online. He randomly delivered an electronic factory accessories assembly position in the live broadcast room. After 3 minutes, the factory was called back. The location of the factory was in Suzhou, Jiangsu, and the salary scope was 6500 to 8,000 yuan. For interviews, you can arrange for the most half -day and do not charge other expenses. The efficiency of live recruitment has been further improved.

A trusting for Lao Tie is an important purpose of the fast -live broadcast recruitment productization.Although the salary of the blue -collar recruitment is generally not more than 10,000, it is a concentrated place for fraud recruitment, thousands of kilometers of job hunting, and thousands of dollars of hard money. Their fragile job search environment is actually the most worthy of the Internet.As a platform side, Kuaishou obviously noticed this, adding an additional "protective wall" to the merchant.When enterprises and labor agencies, recruiters such as the application for the "fast recruitment" function must submit information such as business licenses, human resources service licenses, etc. in order to become recruitment anchors.The anchor to set up a recruitment live room also needs to accept the real -time supervision of the platform administrator and the audience. If the anchor intentionally misleads the candidate, it will also be reported and will be held accountable afterwards.

The wind started at the end of Qing Ping, and helped 100,000 old iron to find a job or starting. Live recruitment is changing the way more and more people's job hunting and corporate recruitment.

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