Henan Radio and Television Short Video Communication, the second in the country

On July 11, CTR released the mainstream media network communication report in the first half of 2022. Henan Radio, Television has deeply cultivated short video channels, and maintained the second place in the short video split list. It ranks third in the network communication capacity list of 38 provincial -level radio and institutions at or above the provincial level. TOP10 is shortlisted in the list.

In the first half of 2022, 38 provincial -level radio -electrical institutions network communication power short video sub -list top10

As of the end of June 2022, on Douyin and Kuaishou short video platforms, 38 radio and electrical institutions at or above the provincial -level or above have a total of 82 head accounts with a total number of more than 10 million fans. Among them, Henan Radio and Television accounted for 6, and multiple accounts have accumulated over 100 million interaction within half a year.

Henan Radio and Television Innovation creates cultural brands. Through the fragmentation of short video platforms, it continues the large -screen classic IP popularity and integrates traditional culture into innovative media products.

The "2022 Dragon Boat Festival Wonderful Tour" launched this year was launched simultaneously on Youku, Elephant News Client, and Henan Satellite TV to create the concept of the "Four -dimensional Drama Box" program. Customs, invited the happy twist team, Tu Honggang, Wu Xuanyi, Yi Gongzi and others to show vivid stories and details, and integrate programs, stories, scenes, and emotions into three -dimensional programs.

At the same time, Henan Radio and Television continuously optimized the account layout on the short video platform, increasing cultural and cultural and creative accounts such as "Tang Palace Night Banquet", and on "Henan Satellite TV" (nearly 3 million fans on Douyin account), "Elephant News" (Douyin account volume exceeds 20 million) In the account of news information and people's livelihood news, add cultural content such as the "2022 Wonderful Tour" series, and transform the fast traffic of "see that is to go" into a certain cultural culture. Slow flow of precipitation.

At present, Douyin's "2022 Dragon Boat Festival Wonderful Tour" series of compilations have been played over 74.261 million times, and the "2022 Qingming Wonderful Tour" has played more than 100 million. Netizens have said that "Henan Satellite TV seems to have opened the second pulse of Ren Du".

For young group users, Henan Satellite TV's "Tang Palace" blind box and "Dragon Boat Festival Wonderful Tour Memorial Gift Box" frequently come out of the circle, attracting the younger generation with more trendy products and concepts.

Aiming at the dramatic show "Liyuanchun", the elderly, Henan Satellite TV and short video platforms are presented on the mobile end in the form of a live party to meet the needs of the elderly groups while focusing on attracting the attention of young people. For the first time, the show was specially lived in 39.44 million times, and Douyin topic#该 该 该 该#on the Douyin platform exceeded 84 million times.

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