What is the prospect of the catering circle?The South China Sea revealed a series of actions!
Author:South China Sea Release Time:2022.07.12
Create safe and assured consumer environmental industry big coffee.
On July 12, the "Discussion on the Discussion on the Discussion Industry of the South China Sea District Catering Food Development Work Industry" hosted by the Nanhai District Catering Industry Association was held in Guicheng. The South China Sea Gourmet Brand provides suggestions. Wang Yong, the head of the South China Sea District, attended the event and delivered a speech.
The event reviewed the development of catering and food in the South China Sea in recent years. By promoting the cultural output of the South China Sea cuisine, creating a town and one -character food planning, promoting the standardization of the catering industry, and promoting the construction of industrial talents to digitize the development of production, thereby brighten the food brand of South China Sea. Among them, the selection of "Top Ten Gourmet Brands in the South China Sea" has promoted the industry's brand construction, which has driven consumers' popularity of the South China Sea cuisine; hosting the South China Sea International Food Festival and Nanhai Automobile Food Carnival activities, promoting the exposure and consumption of Nanhai food Essence
However, at present, the catering industry in Nanhai District still exists in the development of business development, which is difficult to focus on brand publicity and exposure; the repeated epidemic and the downturn of consumer consumption desires and consumption power have affected the operating profit of catering companies and even survival of operations. And other issues.
To this end, Wang Yong, the head of the South China Sea District, arrived today to convey the confidence and determination of the "leaders" of the "leaders" of the catering industry to stabilize the economic market, encourage more investors to share business opportunities in the South China Sea catering industry, and polish the "South China Sea Food" brand.
Wang Yong, the head of the South China Sea District, summarized the development prospects of the South China Sea catering and food industry with eight "seeing".
Looking at the situation, there is confidence in market prosperity. The epidemic should be defended, the economy must be stable, and development must be safe. In the past month, the consumer market in the South China Sea has shown significant prosperity, and macro policies have played a significant role. At the same time, the increase in business logistics and the recovery of the economy will definitely lay a good foundation for the market prosperity of the catering industry and provide good conditions. Therefore, friends in the catering industry should consolidate consensus and enhance confidence.
Seeing tradition, the basis of dinner sharing. Judging from the two aspects of the South China Sea, one is the habit of consumer dinner citizens with a lot of market potential; the other is the development of the South China Sea Catering, with a large number of catering companies, a large number of catering brands, and many catering talents. Lay the foundation.
Looking at the environment, there is a health and safety guarantee. After two years of epidemic tempering and accumulation of many years of work experience, the South China Sea Catering practitioners have also realized that the protection of health and safety is the foundation of the establishment of the store, the foundation of the development, and the guarantee of the survival of the catering industry. In the next step, the district government has more accurate prevention and control of the epidemic, and each enterprise is more familiar with the regulations for epidemic prevention work, and the level of epidemic prevention is getting higher and higher. It is believed that the level of health and safety of the catering industry can also satisfy the citizens.
Seeing innovation, there are brands of gourmet chefs. Eat in Guangzhou, chefs out of Fengcheng, and teaches the South China Sea. The strength of the South China Sea comes from keeping pace with the times, relying on innovation, relying on talents, to continuously improve the brand and build two brands. The first is the brand of gourmet products, and the second is to keep the first resources of innovation -talent. It is necessary to continue to introduce, cultivate, and select, promote the spirit of excellence, research on business, work hard, hard work, and improve the spirit of famous chefs, and cultivate more famous chefs with craftsmanship, so that the catering brands in the South China Sea can be more shiny.
Looking at the space, there is the potential to serve the value -added. Catering units should become consumers to improve their quality of life, enjoy a happy life, and promote career development. As far as individuals are concerned, they can learn health knowledge during the consumption process; as far as the career is concerned, they can find business opportunities in the process of consumption; as far as social functions are concerned, they can make friends during the consumption process and learn food culture Knowledge; As far as spiritual enjoyment is concerned, you can feel the changes in cities in the process of consumption.
Look at the organization, with the support of industry collaboration. To achieve dislocated development between catering units, avoid vicious competition, closely collaborate with the relevant industries, and use modern methods to closely integrate with business districts and business industries. Second, Sanquan Industrial Chain.
Looking at the society, there is the popularity of cultural and quotient drainage. The district government has made overall planning and deployment of the development of the South China Sea Business District. It will take a series of measures on the position layout, functional portfolio, industry management, brand building, support policies, and flexible use of outdoor space. At the same time, the cultural department will also cooperate with relevant units to create the "Food Festival", "Carnival" and "Promotion Festival", thereby driving people, active business atmosphere, and promoting sales growth.
Looking at the government, there is a realistic move to support development. According to statistics, since 2020, the district government has issued 28.8338 million fiscal subsidy funds to support catering companies. This year, it has issued 10 million to issue cultural tourism consumer coupons. Will continue. In addition to these measures, the district government will also make a combination of fists to make efforts from industry management, market cultivation, and brand propaganda to make the Nanhai catering industry a business business card and the representative of the city image.
In the face of the epidemic, the catering companies in the South China Sea have actively responded, and they have said that they are confident in the future development of the industry.
"Faced with the epidemic, the government should respond to accuracy of facilities. Catering companies actively cooperate with the implementation of epidemic prevention work and create a safe consumer environment. Consumers can rest assured to consume." Wu Rongkai, chairman of Nanhai Wangge Fishing Village Food Service Co., Ltd. Consumers provide more optimization services, such as humanized meals, product innovation, etc. "We will try to combine the product supply chain and professional talents, introduce professional food engineers into the catering industry, and further promote the new changes in prefabricated dishes and consumer scenarios." Luo Longming, the founder of Ren Catering Management Co., Ltd., said that as an enterprise, food safety should also be grasped to better serve the citizens.
"We must always pay attention to the changes in consumer demand in order to seize the stomach of consumers." Liang Yihan, president of the South China Sea Catering Industry Association and executive general manager of the New Century Hotel, said that the next situation of the association and the company will surround the new situation in the catering consumer market. Upgrade and innovation with new changes allows consumers to have higher levels of enjoyment.
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