Traveling to the World Tour Yunnan ｜ Tengchong Sira: Rural tourism makes the happy Lizu Village happier

"Simora" is a "happy place", which is a village with a history of more than 500 years. In recent years, Simora has actively promoted the integration of agricultural and cultural travel. According to statistics, as of the first half of 2022, the number of travelers in Simolla exceeded 200,000.

From July 22nd to 24th, the "2022 China International Tourism Fair" hosted by the Ministry of Culture and Tourism, the China Civil Aviation Administration, and the Yunnan Provincial People's Government will be held in Kunming. On the occasion of the event, in order to focus on Yunnan's rich cultural tourism resources, and help the development of Yunnan Cultural Tourism with media power, the Tourism Fair Yunnan Executive Committee's News Propaganda Group led the 2022 China International Tourism Fair News Propaganda series of the theme interviews - Entering the Simo La village of Sanjia Village, Paushan Tengshui Township, to understand the effectiveness of the development of the rural tourism in Simolla.

In the early morning of the midsummer, I walked into Simora. The road here is flat, the surrounding trees are lined, and the crops are arranged in an orderly manner in the field. The scenery shows the characteristic national culture of the village everywhere. The villagers are leisurely and comfortable, and everyone's face is filled with a happy smile.

"Focusing on rural tourism, empowering rural revitalization, the integration and development of the" one, two, three "industries, turning products into goods, products into gifts, making us happy in the Puppet Village." Chang Zhao Jiaqing told reporters. The rural tourism of the Simoraju villages mainly revolves around folk customs, earth tourism, and fruits. It aims to let more tourists come to Simora to experience rural life and experience nostalgia.

According to reports, after the realization of poverty alleviation in 2017, he actively developed rural tourism, explored the development model of the integration of agriculture and cultural tourism, and helped villagers increase their income. At present, Simora focuses on the development method of "branch+company+cooperative+farmers" to maximize the value of land, and largely scale the scattered and fragmented breeding. , Truly realized the villagers '"one -point land for land", which effectively drove villagers' income growth.

At the same time, Zhao Jiaqing also told reporters that before the development of rural tourism, Simora's per capita disposable income mainly comes from going out to work. Since the development of rural tourism, the number of employees in foreign provinces has gradually developed to zero. Many people now go back to their hometowns to start their own business and find jobs that are suitable for themselves in the village. The farmhouses, homestays, small workshops, special snacks ... Rural tourism also allows villagers to eat sweet "tourist rice".

In addition, in order to allow tourists to have a better experience, Simora also relied on the local ecological environment advantages, and through the deep integration of cultural tourism and agricultural tourism, the original village's appearance was fully implemented. The 7 lanes and roads are connected in series, which are implanted with local specialty products such as rice cakes, Dai painting, and Dai costumes, forming a characteristic of one lane, allowing tourists to fully experience Simora's national culture.

Cultural Tourism Head Firing Media Reporter He Yhenzhen/Picture

Editor -in -chief Wang Yuan

Review Huafang

- END -