Chengdu Summer Cultural Tourism Market has a strong recovery of the consumer market to improve the consumer market

The 2022 Sichuan International Cultural Tourism Festival will be held from July 21st to July 22nd in Liuhe Silk Expo Park, Gaoping District, Nanchong City. Since its establishment in 2003, the Sichuan International Cultural Tourism Festival has become one of the most influential brand festival activities in the cultural tourism industry in our province. The tourist festival is about to be held, and a signal of strong return of the local cultural tourism market has also issued a signal. In fact, since the summer, under the stimulation of multiple favorable policies, the Chengdu Cultural Tourism market has recovered significantly, not only popularity, but also strongly driving consumption improvement.

The popularity of Chengdu Scenic Area in the summer is explosive

With the recent multi -profit of the schedule card "picking stars", inter -provincial travel recovery, and the introduction of cultural tourism preferential measures, the Chengdu Cultural Tourism Market has recovered obviously, and the market heat continues to rise. Big data statistics from multiple OTAs can clearly see this heat. Tongcheng travel data shows that in the past week, Chengdu Drifting Scenic Area has increased by nearly six times week -on -month, and tourist attractions have increased by nearly 80 %. The popularity of popularity also allowed the weekend's Qingcheng Houshan, Wang Poyan, Longchi, Hongkou, Jiezi Ancient Town, Jiulonggou and other places in Dujiangyan. On July 9, as the "top flow" of Sichuan Scenic Area, Jiuzhaigou Scenic Area exceeded 20,000 for the first time this year. Huanglong and Four Girls Mountain Scenic Area also received more than 10,000 tourists in a single day this year.

The booking data of major OTA platforms can explain that the momentum of warning in Chengdu is fierce. Chengdu, Kunming, Chongqing, Guangzhou, Shenzhen, Urumqi, Hangzhou, Beijing, Changsha, Haikou, the top ten of the hot air tickets on the platform on the platform. In June this year, where the reservation of the hotel's platform has exceeded June 2021. Among them, Guizhou, Hainan, and Sichuan have exceeded 10%of June before the epidemic in 2019, showing the strong travel needs of this summer. At the same time, from the current platform on the platform from July to August, Chengdu still continues the popular trend and occupies the first position. Not only that, in several segments such as air ticket destination booking and train ticket destination, Chengdu ranks first in the country.

Summer parent -child cultural tourism industry is sought after

The obvious signal of the rapid growth of passenger flow is that the popularity of inter -provincial tourism has continued to rise. As a summer tour with family as the main consumption object, it presents obvious market preferences, and is welcomed by summer tourism, parent -child tour, and research tour.

According to the relevant person in charge of Ctrip, according to data statistics, in the past six months, in addition to the continuous continuation of the Chengdu panda breeding research base, there are also natural scenic spots in the summer of Jiuzhaigou, Emei Mountain, Bihuanggou and other natural scenic spots. Chengdu Museum, Dufu Cottage, Dujiangyan Scenic Area and other humanities places, Chengdu Happy Valley, Chengdu Sunac Water World and other theme parks. From the perspective of growth, the reservation of the theme park of parent -child travel attributes shows a significant rapid rise.

The surge in passenger flow brings consumer vitality improvement

The relevant person in charge of Chengdu Kuangzang Lane told reporters that since June, the number of tourists has increased significantly, and the surge in passenger flow has also brought about the improvement of consumer vitality. Private houses, snacks, retail and other private houses in the alley have recovered quickly. 80%of the same period last year.

The provincial and municipal cultural tourism departments issued a "consumer red envelope", which also added "a fire" to improve consumption. On June 29, at the launching ceremony of the major event of the Bashu Cultural Tourism Corridor in Sichuan and Chongqing, the two places jointly sent the "Sichuan -Chongqing Family Family -Scenic Area Huimin Tour" cultural tourism discount package. Different degrees such as ticket exemption. In this way, the substantial preferential measures that are conducive to the people have obvious effects on the market. At the 2022 Sichuan Provincial Cultural and Tourism Consumption Season, Sichuan will issue 227 million yuan in cultural tourism consumption vouchers, and links nearly a hundred financial institutions such as the Bank of Sichuan and Sichuan UnionPay to contribute 200 million yuan in cultural tourism consumption funds to jointly cooperate with more than 300,000 cultural tourism enterprises The "Top Ten Consumption Rights" such as scenic spots, literature and art, travel, shopping, accommodation, and food is launched to activate the summer cultural tourism consumer market with greater efforts.

Not long ago, the Chengdu Culture, Radio, Film and Television Tourism Bureau also organized the city's scenic spots (points), museums, travel agencies, and industry association representatives to go to Guangzhou, Xiamen, Fuzhou, Chongqing, Guiyang, and Kunming. Tour publicity promotion activities. The summer travel enthusiasm of citizens and tourists will leverage the summer cultural tourism economy.

The popularity of the summer tourism market is based on a superposition of various factors

In the summer vacation of this year, there was a blowout phenomenon in the Chengdu Cultural Tourism market. Behind the hot summer tourism market is based on a variety of factors. In response, Dr. Chen Ying, director of the Department of Tourism Management of Chengdu University, analyzed that under the multi -profit of the recent travel card "picking stars", inter -provincial travel recovery, and preferential measures for cultural tourism, this undoubtedly promoted summer tourism fever. At the same time, summer itself is the peak tourism season. This is the law of the development of the entire tourism industry.

Chen Ying believes that the spray of the cultural tourism market is also inseparable from the development of the tourism industry in Chengdu in recent years.Chengdu has rich tourism resources and distinctive features.Chengdu, which is promoting a strong chain of the cultural tourism industry, explored new tracks such as leisure vacation, theme entertainment, health tourism, smart cultural tourism, competition tourism, and research tourism.Many new tourism products have appeared in these new track segments.Tourism products are becoming more and more abundant, and the tourism product system is becoming more and more complete.New formats and new scenes have enriched the connotation of Chengdu Cultural Tourism Market.He said that in 2022, there were 76 key tourism projects in the city, with a total investment of 232.1 billion yuan. This year, it plans to complete the investment of 28.2 billion yuan.The hot summer tour is just a small incision for the rapid development of Chengdu Cultural Tourism. The entire Chengdu cultural tourism project is very potential, and there will be faster development in the next step.Chengdu Daily Jinguan Journalist Wang Jia is responsible for Editor He Qixie Intern Editor Lu Yarui Picture Organizer provided

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