The tourism market has accelerated and recovered, and the familiar Yunnan is back again
Author:Yunnan Daily Time:2022.07.12
Recently, the Yunnan tourism market has accelerated the recovery of the monitoring data of the Yunnan Provincial Department of Culture and Tourism and the order volume of online tourism platforms shows that the Yunnan tourism market in June showed a recovery growth trend, especially since late June.
Luo Ping Jiulong Waterfall
Provincial Culture and Tourism Department data show
Billy May this year
Yunnan reception and tourist revenue
Restore until the same period of 2019
85.5%and 73%
Investment in fixed assets of tourism
36.2% year -on -year increase
Lijiang
Tengyun Wenta Data Center
Display big data on the annual monitoring of the province's aviation situation in the province
In June, the provincial and Yunnan passengers reached 1.0454 million people
80.13% month -on -month increase
Among them, in late June, 48.29% over the end of June
In early June and late days, the number of people outside the province
There are 88,100 and 41,600 respectively, respectively
The tourism market across the province has obvious recovery
Chu Xiong Huoshu Festival (the New Year of the Yi)
At the beginning of the year, Yunnan Province took the lead in introducing 13 measures for relief measures in the cultural travel industry and 20 measures to support restoration and development measures to help the province's cultural travel industry rescue difficulties, resume development, and organize "Yunnan people to travel Yunnan". "Local Tour Local" and other series of activities, actively cultivate new formats and new products and new products.
Dali Jizhan
With the recent inter -provincial travel recovery itinerary "picking stars" issued the Cultural Tourism Consumer Voucher Scenic Area to launch a ticket -free and half -ticket discount
Policies and dividends have gradually released tourists' willingness to strengthen the travel market in the province to accelerate recovery
Dali Three Tower
Lijiang Tourism Market Heating
Receive tourists in June 3.109 million people
51.8% month -on -month increase
Under the premise of solidly preventing and controlling the normalization epidemic, Lijiang City follows the changes in tourism markets such as "micro -tourism" and "micro vacation", innovate tourism promotion methods, and do a good job of tourism services. The tourism market has accelerated the momentum of recovery. Initially estimated that the city received 3.109 million tourists in June, an increase of 51.8%month -on -month; total tourism revenue was 50.13 billion yuan, an increase of 51.8%month -on -month, and returned to 64%and 48%in 2019, respectively.
Special performances are welcomed by tourists. Photo by Liu Zuping
The Lijiang Cultural Tourism System takes the urban tourism and leisure circle as the starting point. It actively participates in the 2022 Chongqing International Municipal Consumption Consumption Festival and the "Yuan Universe" Cultural Tourism Conference, the China Great Shangri -La Tourism Promotion Alliance Association and other domestic major domestic cultural tourism promotion activities. At the event, seize the summer time node, and launch a variety of forms and rich content activities according to the needs of parent -child research, leisure vacation, cool summer and other market segments to create hotspots.
Recently, Yulong Snow Mountain Scenic Area went to the Sichuan -Chongqing market to carry out marketing activities. Yulong Snow Mountain Scenic Area has strengthened communication with travelers, group agencies, tourism stores, and OTA platforms in the form of theme promotion and talk, and deepen cooperation with the destination market. The Yulong Snow Mountain Scenic Area returned to more than 10,000 tourists on June 29 and continued to grow. On July 7, tourists' reception volume returned to 15,000.
The ancient city of Lijiang took the opportunity to be shortlisted for the first batch of national night economic demonstration zones to create a cultural and creative night market, opened up the online celebrity punching point, and empowers the history and culture with intelligence and science and technology. In June, Lijiang Ancient City received 593,700 tourists. In July, the number of instantaneous people at night exceeded 50,000 consecutive days.
In order to create a tourist environment, the peacefulness of living, and rest assured, in early June, the competent department of Lijiang Tourism Industry invited famous teachers to train tourism practitioners by combining online and offline. From July 8th, the Wen Travel Industry has begun a three -month -old tourism market order special rectification operation.
In addition, Lijiang City also actively carried out tourism volunteer services, promoted tourists to tourists in concentrated areas of the scenic area, and solidly done the persuasion of the epidemic prevention and control civilization, and promptly issued weather changes and road traffic safety tips.
Yulong Snow Mountain reflects Heilongtan Park
Xishuangbanna ushered in the "golden period" of the summer summer
Airport passenger throughput rises sharply
With the coming of the "golden period" of 2022, the tourism industry of Xishuangbanna Dai Autonomous Prefecture recovered. Since July, the number of passengers at Xishuangbanna Airport has an average of more than 15,000 passengers per day, and the number of flights is 59 daily, showing a significant growth trend.
On July 9, tourists went through the boarding procedures at the counter of Xishuangbanna Airport. Xishuangbanna Airport Photo Confession
On July 8, multiple flights stopped at Xishuangbanna Airport. Xishuangbanna Airport Photo Confession
According to reports, Xishuangbanna Airport made several measures in order to seize the "golden key period" of civil aviation production and operation: first, the Kun version (Kunming to Xishuangbanna) express lines from 3 averages to 13 classes; second, Xishuangbanna reaches the Xishuangban version to the Xishuangbanai to The traditional tourism ring lines in Lijiang and Dali recovered from breakout to 3 to 4 daily; the third is to increase the route coverage and gradually increase the density of flights, including Shanghai average daily daily, Guangzhou average, etc. The fourth is the new. Kaixi Shuangna to Xiamen, Fuzhou, Wenzhou, Shijiazhuang, Taiyuan, Changzhou and other domestic routes. The airport predicts that under the current situation, the number of flights in Xishuangbanna Airport during the summer transportation can reach 70 average daily, and passenger throughput can reach an average of 17,000 per day.
It is understood that with the impact of multiple factors such as cross -provincial tourism recovery and the end of the middle and college entrance examinations in many places in China, Xishuangbanna Aviation Tourism Market has a rapid recovery state. The number of tourists such as the Royal Garden and other scenic spots has increased. A large number of hotels and inn appear in a full -room state. Pearl River Scenic Area
In order to continue to release the favorable policy, Yunnan Province is actively promoting policy dividends from "paper" to "ground." Up to now, Yunnan Province has refunded the quality margin of 200 million yuan in travel agencies, subsidized cultural tourism companies to add 28.96 million yuan in mobile fund loans, reward boutique hotels, five -star travel homestays and well -known brand hotel management companies, 59.1 million yuan, 100 travel agencies , Twenty tourism performing arts companies have received 55.5 million yuan in rescue and stable funds, promoting the cumulative tax reduction and cost of the travel industry by 1.3 billion yuan; and they have won 1.24 billion yuan in local bonds to support the construction of cultural tourism projects.
Yunnan Province also actively focused on the construction and investment of the Literary and Tourism projects. Since the beginning of this year, the province has planned nearly 600 new cultural tourism projects, with a total investment of about 2 trillion yuan. Among them, there are 56 large projects with an investment of more than 10 billion yuan, and 77 key projects with a investment of 5 billion to 10 billion yuan. At present, there are 765 in the province's construction tourism project.
Jiang Zhao Highway Luo Ping section
On July 22nd, the 2022 China International Tourism Fair will open in Yunnan Province in Kunming will actively carry out attracting customers into Yunnan and "Yunnan people travel Yunnan" to continue to issue cultural tourism consumer coupons and refueling vouchers to launch more high -quality, convenient and affordable The effective guidance, stimulation and release of the consumer vitality of Yunnan Cultural Tourism Market in Yunnan Cultural Tourism products and services allows tourists to experience the charm of "Colorful Yunnan Tourism Paradise"
Yunbao client integration: Xinhua News Agency client, Yunnan released, palm in Spring City
Some materials are from the Yunnan Provincial Department of Culture and Tourism
Responsible editor: Xu Songqin
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