HKF & DA: Where to find the future?

Under the new development pattern, by the time, Dongfeng, grasping the future development trend of the industry, and helping the home furnishing industry to achieve a higher level of development, the China Family Expo (Guangzhou) has been working hard to empower the industry and enterprises.

Accordingly, the 49th China Family Expo (Guangzhou) held from July 17-20 and July 26-29 specially created the [Big Camera Early Watch · Trend Observation] column to pay attention to the pioneer brand of the current home industry, focusing on pan-pan, focusing on pan-pan The analysis of the home industry, the prediction of the trend, and the revelation of the development path, try to find a new outlet through the brand in -depth dialogue, find a new explosion point.

At present, Hong Kong has become one of the preferred places for designing the industry.

According to the industry data released by the Hong Kong Trade Development Agency in 2021, the number of design companies in Hong Kong has increased by nearly three times in the past 20 years. Regional design center of products and talents.

At the same time, as the mainland market has matured, more and more mainland companies have seized the local market share and actively develop the international market. Hong Kong is an Asian design hub. It is known for its fashion and metropolitan style. Many mainland companies choose Hong Kong when they seek services such as superior design, brand creation and marketing.

Driven by the tide of design, Hong Kong design practitioners have formed a number of professional groups and have grown. The Hong Kong -private Decoration Manufacturers Federation (HKF & DA), founded in 1955, is the oldest and most representative non -profit group in Hong Kong.

HKF & DA uses technologies such as promoting the business of the Bank, promoting the development and export of the furniture industry, assisting members to improve the production of furniture production, jointly expanding the market and promoting the prosperity of the furniture industry, and actively promotes the relationship between Hong Kong and the Mainland to further develop business opportunities and create. Mutual and beneficial trade cooperation opportunities in the two places.

In the 49th China Family Expo (Guangzhou), HKF & DA will bring the "LILA Lifestyle Institute", presenting LILAPROFESSIONALS and LILADESIGNTALENTS. Try to present the local and internationals of Hong Kong furniture from a variety of perspectives, the present and the future.

What is the development state of the Hong Kong and private industry today? How will HKF & DA promote the furniture experience and industrial development of the Greater Bay Area with mainland companies? CIFF Guangzhou interviewed Ms. Liang Li, chairman of the Hong Kong Home Private Decoration Manufacturer (HKF & DA).

"In the face of global lifestyle, innovative design is very important, but only innovation ability is not enough. We must connect design and production and market. ","

President Liang introduced that at the LILA Lifestyle Institute, HKF & DA collected works related to the market for different designers, forming a variety of cooperation with young designers, allowing experienced designers to bring very unique new products to the market and take them to them. The new concept of Tianma is a new future lifestyle through the professional brand of overall production.

LILAPROFESSIONALS exhibition area will present 12 leading brands in different fields, gathers 12 elite experts in 12 segments, and based on new consumption, new brands, new technologies, new channels, and new capitals in the world. The richest product resources, the most efficient business cooperation.

From the global economic trend research and judgment, to the attention of international trend, to innovative research and development cooperation and product standards, to the first -line insights and case interpretations of the furniture market, from macro to micro, they are full of professionalism. You can pull away the fog for you.

"Facing the global lifestyle, innovative design is very important, but only innovation ability is not enough. We must connect design and market closely. This is the channel for establishing a global lifestyle brand in the future."

LILADESIGNTALENTS exhibition area will show the designer's innovation through 12 different exhibition products and see the future created by young designers. LILA collected the works of mature designers who realized the market, established cooperation with young designers to find a unique design with a genius perspective.

As an open and innovative platform, through the understanding of different lifestyles, we have the concept of young designers, combined with the precision production capacity of professional manufacturers, and become a real future living lifestyle.

As a metropolis, Hong Kong has always faced different nationalities and different markets in the world.

Chairman Liang said that the original intention of the "LILA Lifestyle Institute" was to hope that everyone saw the cutting -edge ideas of international homes, the innovation and professional works of international furniture through this exhibition, and also saw the different directions of the global market.

Today, most of the manufacturers in Hong Kong are mainly foreign trade. Faced with the furniture markets in different regions and fields in different regions and fields in the world, the LILA Lifestyle Institute brings more furniture and needs in different regions around the world to the Mainland. Through 12 experts, from a new dimension, from a new dimension Show new ideas and technology.

The professional output of 12 experts in different fields in different industries, and their unique views on the product, will connect real life to the international lifestyle, and give the audience to visit the "LILA Lifestyle Institute" exhibition hall. Feeling. In the "LILA Lifestyle Institute", Hong Kong and the Mainland can achieve good exchanges. HKF & DA and Hong Kong corporate brands can effectively connect with domestic peers and industry experts, lead the international management thinking of Hong Kong companies to the domestic market, and promote it together. The future development of the home industry. "

For example, as one of the participating brands, the German Baodi, in addition to the brand positioning of bedding, is currently developing furniture and components related to the elderly system, such as home furnishings with elderly houses, will present products, etc. Cooperate with the needs of the domestic pension market and change the comfort effects and innovation directions of suitable home furnishings.

"We believe that the lifestyle displayed in Hong Kong is not the past of the world, but the future of the world."

At present, the home market is constantly changing. The Hong Kong team will use technology to change the traditional life in response to the changes in people's home habits and the new space in the post -epidemic era, bringing a better future lifestyle.

"Hong Kong companies can expose more information with global design and markets. We will understand our understanding of the global market and match the production and service sectors of different regions." Today, Hong Kong home business is still mainly exported to domestic development to domestic development It takes a certain amount of time, so HKF & DA will work hard to connect Hong Kong and the Mainland to jointly promote the comprehensive upgrade of furniture companies in the Greater Bay Area.

Regarding the Guangdong -Hong Kong -Macao Greater Bay Area, Chairman Liang believes that its furniture development space is very large. Whether it is production or technology section, the home companies in the Greater Bay Area have an important position. In the future, the furniture in the Greater Bay Area will lead the brand at home and abroad. Home industry.

As a member of the Greater Bay Area, HKF & DA will advance with the Greater Bay Area and go all out to upgrade the furniture industry, share the international perspective and related professional opinions, share friends in other areas of the Greater Bay Area, and jointly build the Greater Bay Area Furniture experience and the future of the brand.

"HKF & DA is very rare to cooperate with CIFF. In addition to the participation of our HKF & DA Chamber of Commerce this year, we also hope to use strong platform display and promote industry research with CIFF. The home industry knows the role of our Hong Kong team in the field of global furniture. "

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