What is the logic of warm news "warm"

In the new media era, warm news is gradually developing and popular, but there are also some problems, causing readers to be greasy, embarrassing and even disgusted.

In June, the Media Tea Society On some issues in the development of the news of the news, Sun Dehong, a professor of the School of Journalism and Communication of Nankai University and the former president of the Workers' Daily, to discuss the warmth of news innovation.

1. According to your observation, what problems exist when the current media reports warm news? What is the reason for these problems?

At present, these warm news, I think the biggest problem is false. In terms of warmth, of course, it is very good. It is very needed in our era, but fake news often appears in warm news, and even a common phenomenon is very harmful.

False warm news damages the authenticity of the news. A news is not even true. No matter how good your original intention is, no matter how good the idea is, even at the beginning, the effect is good, but once people know that this is a fake news, it is not a news, let alone a warm news. This It was the first damage.

The second damage was that the credibility of the media was greatly damaged. A media, the biggest wealth, and the biggest standing is true. Without this, if you have no trust, the authority and credibility of the media will be severely damaged.

What are the reasons for these problems?

Simply put, it is our current news communication, pursuing eyeballs, pursuit of sensation, pursuit of traffic, and blindly pursuing these things, which will inevitably lead to this situation.

In the new media era, the media did need traffic and communication effects. However, if traffic, eyeballs, and sensation are used as important goals or even as the only goal, the news will easily lose the truth, lose the trust of the audience, and let alone further positive energy emotions and value spread.

2. In response to the problems of homogeneity and follow -up reports, how should the media choose to perspective and find out the exclusive angle?

I think that homogeneity, follow -up reports, etc. In the final analysis, the problems of the media and journalist editors are not capable enough to do things in accordance with the laws of the news. This is the same as the other problems in our current news communication. Fundamental, we need our media and. Journalists, truly establish a serious and aesthetic communication concept.

Including warm news, the news should first work hard in the principles of real, objective, and comprehensive news. With such a basic value standard, the problem of homogeneity and follow -up reports can be solved. The degree is even fundamentally solved.

In fact, any media or any reporter, from the original intention, does not want to be homogeneous, and does not want to be like others. But objectively, it has been homogeneous, and it has followed the trend. In the final analysis, there is still insufficient ability.

In this regard, we suggest that our media and reporters have to read and learn those classic works that are recognized and warm, including news works and literary works. They must study hard. Because there are many good angles in classic works to present moving stories to show the promotion of social development. As a spiritual product, news requires reporters to see the essence through the phenomenon to dig out the real substantial things behind the news incident.

3. How to grasp the quantity and scale when reporting warm news, how to avoid causing too much and fatigue problems?

I think it has nothing to do with the quantity, only the facts of warm news are related. When the real thing is in life, there are some surprise, the fact that the warmth is captured by us, and the report is reported, so no matter how many quantities will not fatigue.

Because there are more people in human nature, it will only make people happier. In social development and work life, everyone's life has colorful stories. Although the mother's question is about life and death, love, love, and affection, people's pursuit of a better life and the pursuit of beautiful human nature are eternal unchanged. , So even today, the warmth of the heart is still moving.

4. In terms of subject matter, in addition to firefighters, doctors, volunteers, soldiers, teachers, etc., which groups can warm news pay attention to?

First of all, warm news is not only existed in special groups such as firefighters, doctors, and volunteers.

If we think that warm news is a warm and beautiful factual report, then warm news should exist in any place, rather than only appearing in specific groups. Of course, due to the particularity of work occupations, these specific groups will experience more life and death, disaster, and relatively more warm news reporting materials.

But as a news form or type, the reporting object is limited to these specific groups, which is obviously narrow.

In fact, we discuss the greater significance of warming the news that we look forward to our society more such truthful and beautiful things, and our reports should convey more warm news.

Therefore, if you think that only some specific groups have warm news, first of all, it is wrong, or even harmful. Reporting society and life with the principle of humanistic care is a basic value of news aesthetic communication. Warm news and specific groups do not have the clear boundaries of theory.

Secondly, the value of warm news is applicable to any news events, that is, humanistic care must be used as an explanation position in the report, transmitting truth, goodness and beauty, and condemning false evils, so as to promote the progress of civilization in society and people's free and comprehensive development.

5. In terms of content, some warm news has problems such as unclear facts, titles, character labeling, storytelling, insufficient details, and emotional flooding. What good suggestions do you have? How to grasp the resonance point with the public in the title and content? The key to these issues is the surprise of our current over -chasing news. The news should have a sense of surprise. But being driven by traffic, when the news was a little surprising, the communicators were not satisfied, and they also wanted to magnify this limited sense of surprise, so there were problems such as the title party, template, and emotional flooding and other problems. Essence As a result, "surprise" became "bizarre".

The key to these problems is to violate the objective principles of news. The news needs to tell readers the new facts recently, but in the process of reporting the facts, excessive pursuit of surprise will lead to partial reality instead of the overall truth. Interesting the people, labeling, and not controlling feelings will lose the objectivity of the news.

I repeatedly spoke during the Workers' Daily that if the title is three lines -shoulder, topic, and sub -questions. Among them, the theme should work hard to speak with the facts and tell readers what is the first place. As for the meaning of this matter, what you want to guide the audience is the second place. Therefore, to overcome the above problems, the key is to adhere to the objective nature of the news. In the objective expression of the facts, the tendency of the reporter will be revealed, and in the objective report, find the resonance point with the audience in the title.

6. In terms of values, some warm news exists in pseudo -positive energy, low -level red and high -level black, etc. How do you think you should avoid these problems?

The key to pseudo -positive energy and low -level red high -level black is the fact that the facts are fake. The fact is false, it becomes negative energy, it is harmful, and it will greatly damage the credibility of the media. Perhaps once or twice, it does not attract attention, but three times and four times, long -term, large -scale problems, will lose user foundation and public trust, and even doubt the "positive energy" itself. In this regard, I think it should be remedied with false communication in accordance with relevant regulations, increasing illegal costs, and increasing law enforcement.

7. In form, what innovative methods can be reported to report on the report?

The first point, I think whether it is reporting warm news or reporting non -warming news, formal innovation must be spoken in facts, telling the story in a targeted manner, and firmly establishing humanistic care as a factual narrative and unfolding In order to explain the position, we can further talk about innovation.

The second point is to innovate on this basis. Pay attention to capturing key materials, seize the moment of warm people, and present your explanation position.

Third, we must figure out the inherent logical relationship of warm news and find a logical relationship in order to find the resonance point with everyone and make innovation.

For example, we often see warm news from firefighters and medical staff. The reason why they are warming is that they do have different things from ordinary people. Their story is conflict and tension with the basic logic and basic knowledge of ordinary people. Their deeds are often unable to do it, so they are surprised. Feeling, warmth. So the key to this logic point is: Why can he do it? Under what circumstances did it?

This is why some outstanding media often form a team when reporting important news or major theme reports to fully discuss what this news fact is and what the inner logic behind it is. Only by clarifying the inevitability of this logic can we grasp the key details and find out where the value of the report is, can we know how to reflect the spirit of the times and the kindness and virtue of ordinary people.

For another example, at the beginning of the epidemic before the previous year, doctors from a hospital in Wuhan pushed the patient to check the photos of the sunset to enjoy the sunset. It was also a warm news.

"Watch the Sunshine Together" Gan Junchao Photo

Its warmth is that the concern for reporting to people has almost reached the level of the ultimate care. The epidemic is turbulent, but the doctor's humanistic care for the patient is very sincere and delicate. At this time, the patients who live and death are unknown to appreciate the dusk of Xia Guang's full sky.

Another is a photo of the Spring Festival by Xinhua News Agency. On a square of the Spring Festival Train Station more than ten years ago, the young mother was carrying a bag that was taller than herself, holding the child in her right hand, and a bag of luggage with her left hand. The back of the back has been bent, and the child's dream hometown is still safe. This photo moved a lot of people. Last year's Spring Festival, the reporter who took this photo of Xinhua News Agency also found this mother to understand her current life, and once again formed a hotspot of communication, expressing the difficulties of the migrant workers themselves, but in the difficult process, she was still tough again. The land and fate fight and move forward, this naturally moves people.

On January 30, 2010, Bamu Yumu was carrying a large bag and hugging the child in a hurry at Nanchang Railway Station. Zhouke Photo

8. In addition, how do you recommend how to solve the issues such as warm news reports, selective reports, and insufficient in -depth reflection?

I do n’t think it ’s the foundation of the news. Warm news has nothing to do with joy and worry, and it has nothing to do with specific subject matter. This is like I said before, and there is no warmth all the time.

Deep reflection is not enough, I think this is a problem. The solution of this problem is related to the ability of the media to edit the value of news and realize the ability to achieve the value of the news. As a psychiatric product, news has no shortcut. The reporters need to be down -to -earth, continue to capture and dig facts, and constantly judge the value of the news in order to find out the depth points, thereby causing a greater impact and social recognition, not what fire reports. I can realize that there is no depth that is good, but you need to know where to go, that is, what I just said, the ability to judge the value of the news, what is the value of this news? What kind of value do I look at this incident and how I transmit this value with the explanation of humanistic care.

Therefore, I think where the deep root of the depth is deepened, it is necessary to rely on the beliefs and values ​​of the news reporter, but also the in -depth interviews and long -term accumulation of the reporter.

9. Some people say that warming news is a good person and good deeds, soul chicken soup, what do you think? What is your understanding of the connotation of warm news?

If you must define warm news as a type of news, it can only be this metaphorical type, and its scientific definition is difficult. Warm news, generally speaking of those warm news. The types of feelings that satisfy people with pleasure, warmth, happiness, and liberation can be said to be warm news.

If you go to higher, reports that can promote the progress of social civilization and the free and comprehensive development of people can also be called warm news.

Regarding warmth, I think first, we must fully affirm the original intention and effort of warm news. Whether it is scientific or not in terms of theory, the academic and industry do not have to be so strong.

Second, the warmth of the warmth should be warmed, and it is more ethical, that is, the surprise incident must be reasonable. This is any event I just talked about, and it should have its inner logic. When you make this inherent logic clearly, it is not bullish, it is true and credible, and it has the power of warmth. If you do n’t know this inherent logic, either the incident itself is fake or the level of levels edited by reporters is not enough. There is no in -depth and solid interview, nor does it have in -depth and accurate thinking.

Third, pay attention to the humanistic care in warm news. In my opinion, the humanistic care in warm news is not a craft, but a value, a belief. With warm news in exchange for traffic, it is not human care.

Looking forward to more warm news, there are more real, objective, and profound warm news.

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