Warm news did not warm to the heart nest, and poke the pulmonary tube!Where is the problem?

Original: Ye Li

"XXX is good", "I was crying by xxx", "XXX, you were exposed" ...

Nowadays, the full screen is similar to good people and good things. At the beginning, it can attract attention. After seeing the public knowing the routine, you can guess the beginning and ending without reading the text.

As an important content carrier for transmitting positive energy, in addition to homogeneity, character labeling, story -based, emotional flooding, etc. during the spread of warmth, it is often given a hard concave, embarrassing and warm feeling. Even some warm news "rolled" and low -level red high -level black because of the real news, directly poke to the public pulmonary tube.

How to avoid the above problems? In terms of subject matter, content, form, etc., what are the innovations of warm news?

In June, Sun Dehong, a professor at the School of Journalism and Communication of Nankai University, Sun Dehong, the former president of the Workers' Daily, Jiang Dehong, the producer Jiang Yun, the Phoenix Net column, and Zeng Xiangmin, a professor and doctoral tutor of the School of Television of the Chinese University of China.

Warm news is not all "good people and good things"

In April 2015, Phoenix.com took the lead in launching a warm news column and placed in an important position on the homepage, which opened the development of warm news. Warm news attaches great importance to humanistic care, pursuing social responsibility, can show media responsibility, and play an important role in promoting positive energy. For a while, the media published warm news on newspapers, clients, and new media.

Angels who saved people on the high -speed rail, firefighters who rebelled against fire, donated loving elderly people, and young people who rescued children's children ... As more warm news, many people think that warm news is equivalent to good people and good things.

"Good people and good things are warm news, but warmth is not all good people and good things." Said Zeng Xiangmin, a professor and doctoral instructor of the School of Television, Chinese University of China.

Zeng Xiangmin said that warmth is a news that inspires people's longing for a better life, a cut surface to present the real world, and an indispensable part of news reports.

Sun Dehong, a professor at the School of Journalism and Communication of Nankai University and President of the Workers' Daily, believes that those who are warm, pleasant, warm, happy, released, and healing feelings can be preliminarily warm news. To put it closer to a higher point, reports that can promote the progress of social civilization and the free and comprehensive development of people are also warm news.

"We should affirm and encourage the development of warm news. Warm news shows the beautiful side of human nature. There are more beauty of human nature, which will only make people happier and guide society to good. In social development and work life, everyone’s There are colorful stories in life. Although the mother's title is about life and death, love and love, people's pursuit of good quality and the pursuit of beautiful human nature are immutable. Therefore The story is still moving. "Sun Dehong fully affirmed the original intention and effort of warm news.

In life, the presentation of warm news is a variety of ways. A photo, a video, and an article always inadvertently poke the soft heart.

For example, during March 2020, during the Wuhan anti -new crown pneumonia epidemic, Hubei Daily won the second prize of the 31st China News Award News Photography, and "Watch the Sunset" can be called warm news.

This photo shows the evening of March 5th, the Eastern Hospital of the People's Hospital of Wuhan University, Dr. Liu Kai, a member of the Zhongshan Hospital Affiliated to Shanghai Fudan University. The 87 -year -old gentleman appreciated a long -lost sunset.

"Watch the Sunshine Together" Gan Junchao Photo

Sun Dehong analyzed that the warmth of the photo is that the care of people almost reached the level of the ultimate care. The epidemic is turbulent, but the doctor's humanistic care for the patient is very sincere and delicate. At this time, the serious patient who is unknown to life and death will look at the dusk of Xia Guang's full sky. Such a caring and warm touch touch people's hearts.

Be careful because of these 4 problems "rollover"

In the new media era, warming news moves people's hearts with truth, goodness, beauty, and inspiring people to move forward, but some warmth news has some problems in editing operations, and it is necessary to further improve the quality of "warm heart".

The first is the problem of real news. On November 18, 2021, a short video of "son sacrificed his mother -in -law to send his daughter -in -law after 6 years" rushed on Weibo. Many netizens were initially moved by such a warmth and deep affection for her mother -in -law. However, in depth, this video did not even have basic news five elements, and it was confirmed to be fake news. On some short video platforms, for a while, "the son sacrificed × the year later, the mother -in -law sent the daughter -in -law to marry", the content of the passerby material set was made.

Some short video platforms "Son sacrifice × year after the year after the mother -in -law sends her daughter -in -law to marry"

"This kind of warm news has damaged the authenticity of the news." Sun Dehong mentioned that a news has no authenticity. No matter how good the original intention is, no matter how good the effect is, fake news will damage the credibility and authority of the media to the media. , Shake the foundation of the media.

The second is the problem of low -level red high -level black in terms of values. For example, the reporting of the elderly and elderly people who poured a lot of donations, the news did not keep users warm, but it was sad. Another example is reported that anti -epidemic workers still adhere to the front line in September and say "this is the best prenatal education." It was questioned by netizens and lacks humanistic care. Another time some time ago, the "Mengwa danced on the spot and danced gratitude", and left a sense of embarrassment.

Jiang Yun, the producer of the Phoenix Net column, said that the problem is divided into two cases. One is unintentional. The starting point is not for "black", but just to publicize the propaganda. However, because the selection of materials is not in place and forcibly the value, the audience cannot empathize, and eventually become the carnival of the reporter alone, leading to "embarrassment". The second is to intentionally cause the audience through the superficial "red", so as to achieve the effect of real black, similar to the "black powder" behavior. The third is the problem of selective reports. For example, when firefighters were reported, some media habitually reported the danger, hard work, and bravery of firefighters when fighting firefighters, and established the heroic image of firefighters, but ignored the cause of deep analysis of the fire to the public and popularized the common sense of fire escape to the public.

"The core of warm news is 'news', rewarding the good news is not to report, and the deep reflection is not enough to be a fatal issue for the news." Jiang Yun said to this. She believes that in order to solve this problem, she needs to avoid the real situation in the report, and do not deliberately hidden the true helplessness of social contradictions, and to force positive energy.

The fourth is that there are issues such as title party, templateization, homogeneity, and emotional flooding in content. For example, "XXX is good", "XXX, you have been exposed" ... After searching for a big title, netizens have guess the end after reading the title. After the brave rescue people left silently and helped the elderly, they declined to thank the fees, and the details of the story were not tapped enough. It usually manifested as "the protagonist encounters a certain difficulty, a hero appears to help, and help the hero with the hero silently exit, and finally like the positive energy." The narrative routine. At the same time, emotional vocabulary such as "tears", "crying" and "breaking defense" has been used in large quantities, leading to sensational and emotional flooding.

Zeng Xiangmin emphasized: "Warm news should be warmed by facts, the heart warming the heart, the warmth of the story, the warmth of the details, and the emotional warmth.

Seize these 5 innovation methods

Warm news is not as much as possible. Only by warming the heart and getting stuck can you spread the positive energy half -effective.

So, what are the ingenuity of innovation and warm news?

First, we must adhere to the authenticity and grasp the value orientation in the report concept.

"Our understanding of warm news should not only stay on the point of passing positive and touching energy."

Zeng Xiangmin said that warm news reports must adhere to authenticity and grasp value orientation. We must not selectively report and avoid the actual problems behind the incident in order to highlight the "warm". He suggested that he can cooperate with other vertical news to care about the motivation, problems and solutions behind the good.

Jiang Yun believes that high -quality warm news can be described as "outer circle and inside". "Warm" gives them a shell that gives it warmth, so that the powerless person will be powerful, let the pessimistic people move forward, and soothe people's hearts; while "news" gives them to them There are angular cores, attitude and depth, not only pay attention to good people and good things, but also pay attention to the corners of rare sunlight.

Second, we balance the typical nature and particularity of the crowd, and pay more attention to the warmth of ordinary people.

Many people think that people with specific occupations such as firefighters, doctors, soldiers, and teachers are the targets of warm news, which narrows the reporting crowd of warm news.

Zeng Xiangmin suggested that in addition to the above public services groups, warm news can invest more to three categories: the first category is ordinary people, they may be the takeaway of the "post -epidemic era", the courier brother, and the housekeeping worker, and also It may be a passing driver, a child playing, a mother who picks up the plane, and so on. The second category is the group of disabled people, paying attention to the inspirational story of the disabled to break through themselves. The third category is an intellectual group that scientists and grassroots cadres have made outstanding contributions in the development of national strategic development, tapped the ordinary people and touching stories of ordinary people, and reshaped the professional ideal and value pursuit of contemporary young people.

Third, grasp the appropriate amount in quantity, pay attention to digging the general election questions.

Jiang Yun suggested that "in order to ensure that every warm news can be stable, accurate, and fiercely hit the audience's emotions and avoid aesthetic fatigue, pay attention to digging the general election questions in the selection."

Generally speaking, the following two characteristics are suitable for making warm news:

First, it has caused the emotional vibration of the whole people, the rapid search of the list of the list, and the emergency news of the circle of friends. It is suitable for rapid reporting in the early stage of the incident to seize the first wave of emotional heat.

Second, social issues that have been fermented for a period of time and are not reduced. The popularity does not decrease, indicating that the incident has universal and non -timely emotional points, such as the enduring emotional points such as mother and child love, father and son love, and the situation is appropriate to borrow the situation with the situation of related social issues.

During the Spring Festival 2010, a photo of Xinhua News Agency, "Child, Mom takes you home", seized the moving mother and child, and won the 2011 China News Photography Gold Award and the 21st China News Award. The young mother Bamu Yumumu bent her body with a huge bag on her back. The backpack in her hand was mopping the floor, but the baby in the right arm was neat and warm, and she slept quietly. The wooden jade cloth that looked up was rosy, and a pair of big eyes was firm and powerful, so that netizens felt the power of the mother. 11 years later, Xinhua News Agency reporters once again found Bamu Jade Bumu, paid attention to her life changes, and released "Xinhua News Agency reporters for 11 years to find the" Spring Festival Mother Spring Festival "that year. Prosperity.

On January 30, 2010, Bamu Yumu was carrying a large bag and hugging the child in a hurry at Nanchang Railway Station. Zhouke Photo

Fourth, adhere to the logic of factual speaking and finding warmth in content. In terms of content, Sun Dehong gave three suggestions:

First, innovation in the form of warm news must be spoken in facts, telling the story in a targeted manner in accordance with the laws of the news, and paying attention to humanistic care as a description of the facts and expanding explanations in order to further talk about innovation.

Second, pay attention to capturing key materials, seize those warm moments, and present an interpretation position.

Third, we must figure out the inherent logic relationship of warm news and warm heart, and find a logical relationship in order to find a resonance point with everyone and make innovation.

For example, the warm news of firefighters and epidemic protection staff is warm because they do have different things from ordinary people. They have conflicts and tension with the basic logic and basic knowledge of ordinary people. Their deeds cannot do ordinary people. So there is a sense of surprise and warmth. Finding why the parties can do it, under what circumstances do it, they can find a resonance with the audience.

Jiang Yun added that when polishing the content, the title can be added to the title, such as "the son of the genius" Jin Xiaoyu's news. , But we just want our son to live ", both respect the facts, avoid excessive expression for others, and use the facts to enhance the credibility and sense of substitution.

At the same time, in terms of characters, reporters and editors should dig deep details to enrich the character image. Pay attention to the details of the comparison of the past and the past, and do not avoid the real situation.

Fifth, pay attention to providing humanistic care from the perspective of the parties.

Zeng Xiangmin reminded that warm news with humanistic care should avoid standing on the moral high point for moral judgment and value. You must see the stories worth telling in ordinary people. People, think about problems in other places, and effectively clear the difficulties.

"Warm news seems to be an objective news report, showing the fact that it cannot be changed, but in fact, it can convey the values ​​of the platform and the reporter. No matter how the current events change, what are the innovations of the technical presentation, so that the warm news can be prosperous. The endlessness is still a pair of eyes and a heart of the reporter. Only by maintaining a keen news and humanistic standing, from the masses, can warm news be warmed into the masses. "Jiang Yun reminded.

Your current warm news report

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