The reserve price of the 30 plot in Nanjing is concentrated in the second round of the Yangtze River Delta.

21st Century Business Herald reporter Tang Shaokui Shanghai report

Following Hefei, Suzhou, and Hangzhou, another hot city in the Yangtze River Delta completed the second round of concentrated land supply.

On July 12, the second batch of concentration of concentration in Nanjing ended in the year. This time, a total of 44 plots were launched in Nanjing, with a total of about 2.07 million square meters, and the total starting price was about 75.5 billion yuan. Among the 44 plots, 42 were sold, and the two blocks south of the city were shot. Among the transaction plots, there are 30 plots of land transactions, and 5 plots are also touched by the top, with a total transaction value of about 72.7 billion yuan.

Nanjing has adjusted large -scale adjustments in terms of location, quality and bidding conditions in this round of land transfer. The changes in the soil auction rules include encouraging housing companies to develop improved housing; consciously guide housing companies to improve the quality of houses; there are 13 plots of "differentiated housing prices, reporting according to procedures" policies. The so -called differentiation of house prices pointed out that the rough price is not set when it is transferred. The remaining 31 plots continued to implement the policy of "restricted house prices, fixed quality, and land prices".

According to incomplete statistics, more than 125 housing companies have signed up for the auction, of which the most registered are 4 plots in Hexi District. Nevertheless, the plot of the reserve price still accounts for the majority, which is also reasonable to the pricing of Nanjing soil auction. Correspondingly, according to the differences in the land area, housing enterprises have also appeared. More than 20 housing companies concentrated on the firepower to bid 4 plots in Hexi District, all of which have entered the stage of touch.

However, it cannot be considered that the Nanjing Turku market shows signs of recovery compared to the first round. Before the start of the shooting, some plots were not even asked.

Yan Yuejin, the research director of the Think Tank Center of the E -House Research Institute, bluntly stated that Nanjing's second round of concentrated land supply is relatively calm, which is related to the lack of performance in real estate companies in the first half of this year. Housing companies have become weaker, or real estate companies have not had much funds to get land. From this perspective, Nanjing's second round of shooting actually continued the logic of the first round of land shooting and continued to express a gentle transaction situation. Compared with Hangzhou and Suzhou, which have completed the second round of soil auction, the situation in Nanjing is quite close. This further shows that the current soil auction market needs to be stimulated, otherwise the land trading will fall into a mild state.

Housing and enterprise

The second round of Nanjing concentrated on the modification of land supply rules has set up differentiated pricing policies. 13 high -quality plots do not have the highest price limit, leaving more profit margins for real estate companies. In addition, the Nanjing market is heating back. The confidence of housing companies to invest in Nanjing also has a blessing effect.

According to online real estate data, Nanjing's new house was subscribed for 8,120 units in June, with a transaction of 5,970 units, and the transaction volume rose by about 6 % from May (5618 sets of new houses in Nanjing); Nanjing's second -hand housing transaction volume was 8,500 units. Compared with May (compared to May ( The second -hand house was sold for 6111), which rose 39%month -on -month.

State -owned enterprises and state -owned enterprises are more positive. The number of registration plots such as China Shipping, Poly, China Merchants, Goldland, etc. are all 12; local state -owned enterprise Nanjing Yiju Construction Co., Ltd. has registered for 10; China Resources signed up for 9; Both are about 7 pieces. Longhu also signed up for six, but did not sign up for four popular plots in Hexi District; Vanke only reported 3, all of which were popular plots.

The soil auction strategy of real estate companies in Nanjing is guided by local governments to a certain extent. There are 13 plots in Nanjing this time to implement "differentiated house prices", including urban Dongguanghua Road plot, a land in the southern New Town, a land in the southwest of the river, the land of Yanziji Town, and a land of Huitong Road. Blocks and Jiang nuclear plots, Banqiao, Kirin, Jiangning and other plots have no rough price limit for these 13 plots. These plots are uniformly distributed in just needed and improving areas, which can better meet differentiated housing needs. It can be seen that the government intends to spread the market competition to multiple sectors and areas in the city, increasing the scope of housing companies.

Not only that, the price limit ceiling of many sectors such as Hexi District, the New Town of the south, and the east of the city has also moved up. For example, the price limit of the land in Hexi is as high as 55,000/square meter, which refreshes the current highest rough price limit in Nanjing. Among the three plots of the southwest of Hebei, there are two bits and the price of 48,000 yuan/square meter. Compared with the transferee, the price limit has risen about 1650 yuan/square meter.

In the popular sector, the "blank price limit" of some plots is canceled, leaving the expected price increase expectations. People in the Nanjing industry pointed out that the government is trying to let the property market heat up to drive the city's market.

However, the rationality of housing enterprises is still the same, and the state -owned enterprises and state -owned enterprises who have signed up for multiple plots still focus on popular sectors such as Hexi District, Yanziji, and college farm. Jinmao won the site of the Southern New Town University with 4.54 billion yuan; the Yanziji G32 plot, after 34 rounds of bidding for real estate companies, eventually won the development of 3.33 billion yuan from Poly. The construction of Poly Development, Longhu Real Estate, and the construction of local land companies in Nanjing, and the construction of the construction of Nanjing New Metropolitan City.

The second round of the second round of concentrated land supply ended smoothly

Compared with Hangzhou, Suzhou, Hefei and other cities, housing companies are more rational in Nanjing's second round of concentrated land supply. Looking back at the public data, in the second round of the second round of hot cities in the Yangtze River Delta, except Hangzhou, other cities have a phenomenon of terminating or flowing. However, the number of land transfer plots in Nanjing is larger than Suzhou and Hefei. Only two flows are shot. Compared with Hangzhou, it has 3 less.

Song Hongwei, the research director of the Tongzhe Research Institute, analyzed and compared the results of the land supply of the long triangle in the long triangle region, and believed that it had two major characteristics: the main force of central enterprises and state -owned enterprises, and the soil auction market was significantly differentiated. In terms of comparison between Nanjing and Hangzhou, Nanjing's two batches of 42 land were transferred to 70 billion yuan in gold. East Zijin Mountain, Jiangning Baijiahu Lake, Xianlin University Town, Yanziji New Town and many other land bids. But there are two pieces of streaming. From the perspective of housing enterprises, state -owned enterprises and central enterprises are still the main force, and the surrounding area is more positive. "Differential" can be said to be synonymous with the second round of concentration of land supply in the Yangtze River Delta. All 45 land in Hangzhou's second soil auction were successfully transferred, 55.72 billion yuan, 5%of the premium rate, and the land differentiation was relatively obvious. Among them, 23 reserve prices were sold, and 12 pieces were touched. The differentiation of housing enterprises is also relatively obvious. Local housing companies are active. A real estate company in Binjiang takes 12 land. Xiaoshan's urban investment and urban construction land are also more positive. Other real estate companies have a lot of enthusiasm for land.

Suzhou's second round of concentrated land supply was successfully transferred, and all 20 land were successfully transferred, with a total of 27.13 billion yuan, a premium rate of 3%, and the land differentiation was relatively obvious. Three of the land touched the top of the land, and the 17th floor price was sold. From the perspective of housing enterprises, the main force of the land is the state -owned enterprise, the state -owned enterprise and the local urban investment company.

In addition, the second round of Emperor Hefei sold 29 plots with 5 bids, with a total transaction price of only 19 billion yuan.

Song Hongwei pointed out that the core main force of the current land is state -owned enterprises, central enterprises and regional deep cultivation of housing enterprises. The three -way red line indicators of these companies are low as a whole, and there are certain cash flows to support the expansion of land acquisition. Based on the advantages of financial indicators and the advantages of credit, the financing channels of these local real estate companies are also relatively unblocked, which can support its strategic expansion.

Song Hongwei concluded that the second round of concentrated land supply has three more typical features compared with the first round: first, the threshold for soil auction is reduced, such as the reduction of margin ratio, some cities can be paid in installments; second, soil auction of soil auction The overall cost decreases, not only the benchmark land price of the land has decreased steadily, but at the same time, the additional cost of soil auction is also decreasing, such as reducing self -holding requirements and reducing construction. Third, the proportion of high -quality plots has increased significantly, mainly to increase development development The enthusiasm of the commercial shooting to increase the popularity of the soil auction market. At present, the land market in first -tier cities and some core second -tier cities is high, and most of the third and fourth -tier cities in the western parts of the central and western regions are low.

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