Economy 丨 Centennial noodles, goodbye to rivers and lakes: The old -fashioned Yang Yuxing General Store moved out of Sanwang Street

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"Now due to the rise in rent, the old store and the impact of the epidemic, it will be closed from July 2022, and the site will be built separately." On July 11, the reporter of the Sanxiang Metropolis Daily at Yang Yuxing's General Store in Sanwang Street, Changsha City City It is seen on the exterior wall that the store has a break of a break of "Centennial Fan Noodle Rivers and Lakes".

This embarrassing announcement means that Yang Yuxing, who has a history of 128 years, still chose to withdraw from Changsha Food Street with a very competitive competition. Sanwang Street, this old street that has been famous for Changsha in the period of the Republic of China, has bred a group of Changsha old -fashioned catering. In the future, can it still tell new stories?

Dynamic: Centennial old -fashioned Yang Yuxing moved out of Sanwang Street on the morning of July 11th, the Jiefang West Road in Changsha ushered in a bustling tourist. After walking through the Tower Gate Building of Sanwang Street, he walked 50 meters. Yang Yuxing's head store was located here. The three traditional Chinese characters of "Yang Yuxing" with red background, the simple and atmospheric facade decoration, reflect a century -old scene; now, the glass door that should have been promoted to the four -way tourists is closed, and there is a large lock at the door, as if it seems like The end of an era.

Two closed announcements on both sides of the glass door wrote: The century -old old -fashioned Yang Yuxing moved the head store from Simonkou to the current site of Sanwang Street in 2010, which lasted twelve years. Centennial noodles, goodbye to rivers and lakes. Thank you for your support for your support, and look forward to reunion early.

Looking through the floor -to -ceiling glass window, the dining wooden long tables and chairs, tableware, etc. have been cleared, and only a small amount of construction waste, checkout stations, cabinet and other furniture in the store. "Yang Yuxing has done business here for more than ten years. The contract expires. The landlord will increase the price and move the noodle restaurant. Their business is pretty good, and it is a pity to close it." The owner of a nearby convenience store revealed.

The land of Huxiang, in the name of preferred rice noodles, getting up a bowl of powder, is the standard breakfast for many people. Yang Yuxing, as a noodle restaurant, has the leader in a century -old history. Why? "Handmade egg noodles are definitely Yang Yuxing's golden signboard," Mr. Huang, a citizen of Changsha, who has been nearly sixty years old, recalled that Yang Yuxing not only has sauce, shrimp, crab yellow, Yaozhu, Sanxian, chicken shreds, hot and sour and other varieties, but also there are also species, as well as hot and sour and hot and sour, as well as hot and sour and hot and sour. Kuan soup, deduction soup, light oil, heavy oil, heavy oil, free green, falling up, heavy picking, light picking, two row, dissolved, bridge, and fascinating dozens of practices. After that, you must go to Yang Yuxing to eat bowl noodles and go back to sleep. "

Response: looking for another new site, it will be explained extensively when opening

According to historical records, in the 200s of Guangxu of the Qing Dynasty (1894), Yang Xintian rented a paving room in Sanxing Street, opened a powder hall, and also operated dumplings. Since then, Yang Yuxing's business has become more prosperous, and customers have come. In 2001, the "Gan Changshun" of the old noodle restaurant was attributed to "Yang Yuxing", and it also established the "Yang Yuxing" noodle restaurant's position in the "first restaurant" in the hearts of Changsha people.

In 2014, Yang Yuxing opened nearly a hundred stores in Hunan Province. "Face God" and "Yang Yuxing" bags were installed all over the country, and the brand ushered in a high -speed period of development. Faced with the strange business competition of Yunyu, Yang Yuxing's franchise store led to half of the brand's reputation, and corporate operations were stagnant.

"There are two floors of the main store, and the business area is about 500 square meters. The rent stipulated in the original contract is more than 50,000 a month. After the contract expires, the landlord suddenly requires the rent to rise to 140,000 yuan per month." Manager Zhou Guanghua said that the net celebrity brand poured into Changsha and raised the shop rent in the golden area. The passenger flow of Sanwang Street was no better than the past, and the brand had to find another way.

Zhou Guanghua emphasized that moving the store is not unable to do it, but to find a more cost -effective shop to create a new Changsha business card. "Before closing the store, the passenger flow and turnover of the store were guaranteed. The turnover exceeds 60,000 yuan, and the average daily lowest is more than 10,000. "

Leaning for old age? Inheritance also needs innovation

"Sanwang Street, Sanxing Street. Three and three entering Da Jiu Ruzhai ..." Sanwang Street watched Pozi Street south to intersect with it; North Zhi Chaoyang Lane, with Sanxing Street and Queen Street Essence As early as during the Republic of China, the business of Sanwang Street was very developed, especially the catering industry.

The above Mr. Huang recalled that if it comes to the popularity, Sanwang Street in the 20th century is not inferior to the current Huangxing South Road Pedestrian Street. Each needs to line up, "Especially the sour plum soup in the red plum cold drink shop, uses black plums, hawthorn, custard, osmanthus, licorice, mint, gold and silver flower, which is made of 3 yuan a cup, can be eaten and takeaway. The degree is almost the same as that of the tea face with a cup of people now. "

The development history of a century -old brand can reflect the development of a century. Seeing big, it can be seen. Nowadays, the century -old stores on Sanwang Street have encountered difficulties such as brand aging, difficulty in transformation and upgrading, and weak Internet thinking. Some have become the memories of the Changsha people. When the new consumer brand full of national tide is full of popularity, if the old name is not new, it is destined to flood in the torrent of history.

People in the industry believe that despite holding the "century -old name" gold signboard, if they blindly lean on the old selling and old -fashioned cards, they cannot keep up with the trend of the times. ","

All media reporter Huang Yapi intern Liu Huixin Tian Tian Tian Tian Mengyuan

(First instance: Zhu Rong II: Peng Zhiguo Third Trial: Zhang Jun)

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