Guangzhou Metro Line 5 ushered in the "Sweet Line"!Lianzhou Crystal Pear makes you cool a summer

"Next stop, Sanxi." With the Guangzhou Metro Line 5 to the station, the "Lianzhou Crystal Pear" subway train slowly entered Sanxi Station.

On the afternoon of July 12, the Metro Line 5, which opened to the direction of Wenchong, Guangzhou, was not the same as usual style. The carriage changed to "new clothes". The citizens seemed to enter the Lianzhou crystal pear planting forest in the mountains and the wild, and appreciated the scenery of the mountain orchards far away in the mountainous area of ​​northern Guangdong, bringing a touch of fruits to the hot summer heat of Guangzhou.

"Lianzhou Crystal Pear" Guangzhou Metro Special.

One smell of honey, one mouthful and sweet

Since July, the weather in Guangzhou has become hotter. At this time, the demand for the cool and heat -relieving fruits of the public has become increasingly greater, and the leaders of these heat -relieving fruits are Lianzhou Crystal Pear.

"One smells and one honey, and the sweetness is clear." Lianzhou Crystal Pear Pear Fruit is smooth, white, and the taste is sweet and juicy. The attractive appearance and outstanding quality make Lianzhou crystal pears crowned the "sweet king" in summer.

It is understood that Lianzhou is a national key ecological functional area, and it is "the hometown of China" and "National Selenium -rich Agricultural Demonstration Base". The excellent ecological environment, unique geographical climate conditions and natural selenium -rich soil have created Lianzhou crystal The quality of pears. Even the state has become the largest crystal pear production base in Guangdong Province and a national crystal pear standardized demonstration county (city), and has been awarded the honor of "China Crystal Pear Hometown".

In recent years, Lianzhou has continuously adjusted and optimized the industrial structure, and promoted the transformation and upgrading of Lianzhou crystal pear from traditional planting and sales to modernized industry chain. It also made Crystal Pear a "rich fruit" for sweet industries. In 2021, Lianzhou Crystal Pear Industrial Park was selected as the construction list of the 2021 provincial modern agricultural industrial park. The creation of the industrial park includes 5 towns in Xingzi, Longping, Xijiang, Da Road and Jiuji. Create the technology integration and demonstration model of crystal pear industrial chain, so that Lianzhou Crystal Pear has become a well -known brand in the country, and the annual output value of the crystal pear industry chain exceeds 1.2 billion yuan.

Lianzhou Crystal Pear Subway, "Pear" you are very close

With Lianzhou Crystal Pear matured in July, Lianzhou Crystal Pear Provincial Modern Agricultural Industrial Park was launched simultaneously to launch brand building and promotion project publicity activities, and carefully designed and launched the Guangzhou Metro Line 5 "Lianzhou Crystal Pear" special experience activity. It is understood that the design of the special ranks is represented by the outstanding characteristics of the historical and cultural city Lianzhou. Several cute crystal pear -micro -emoji themes such as the hometown are fully displayed to the public in a lively, interesting and cute and grounded form.

Lianzhou Crystal Pear.

The carriage of the special column highlights the theme of "Eat Lianzhou Crystal and Enjoy the Happy Shancheng". The overall is green. Image and physical pictures are very pleasing. In particular, the door with Lianzhou Crystal Pear Fruit is close -up with promotional slogans such as "delicious, delicious, delicious" and "natural pollution -free" so that passengers in the car want to have it immediately and taste it immediately!

Lianzhou Crystal Pear.

"We Lianzhou Agricultural Bureau organized a number of crystal pear series activities. I hope to start from Guangzhou, further open the sales of Lianzhou crystal pears, promote the crystal pear, take root in the Guangzhou local consumer market and affect the Greater Bay Area." According to the event organizer Lianzhou City, Lianzhou City According to the relevant person in charge of the Agricultural and Rural Bureau, the event created a "net red" crystal pear special line through the subway to allow the citizens who boarded this train to "immersely" experience the crystal pear culture. Crystal pears can be obtained by synchronization of Crystal Pear, playing, rewarding, and knowledge, thereby increasing the exposure and popularity of Lianzhou Crystal Pear, creating characteristic brands, and gradually forming the impression of Lianzhou, "You Lianzhou, Pinshou Pear" in July each year.

Passengers can pay attention to buying Lianzhou Crystal Pear.

In addition, there is a striking big -themed "rural revitalization, pear does not open you" to run through the entire train, and use the opportunity to create Lianzhou Crystal Pear Provincial Modern Agricultural Industrial Park to promote through the large and high frequency of Guangzhou Metro. It will help enhance the popularity and influence of the Guangzhou Crystal Pear brand Guangzhou. At the same time, it will guide the general public to participate in consumer assistance by purchasing the healthy fruit Lianzhou crystal pear in northern Guangdong, and to contribute to the rural revitalization and development of Shancheng Lianzhou.

The rural rejuvenation, the pear will not open you.

[Author] Deng Lijuan intern Zhang Yehui

【Source】 South China Rural Report

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