Create the overall industry chain of the sanitation

——The leadership of the Provincial Trademark Brand Association and a team of Yucheng Environment

On the morning of July 11, Zhu Zenghui, President of the Hunan Provincial Trademark Brand Association, led the research team to visit the member unit Yucheng environment to understand the development of the Yucheng environment operation. Well -known brands "conduct on -site visits and make suggestions for their brand strategy, marketing, communication and intellectual property protection and application. Zhang Zhaoping, director of the well -known brand review committee of the Association, Hu Zhixin, Secretary and Secretary -General of the Party Branch of the Association, Hui Huibin, Li Weizhi, Yao Zizheng, Ouyang Wei, Peng Jun, and Assistant Liu Chao of the Association Liu Chao accompanied him. Huang Zhiming, Gao Zhengjia, and Jamina of Yucheng Environment have warmly received the investigation team with enthusiasm.

The full name of the Yucheng environment is Changsha Yucheng Environmental Landscape Engineering Co., Ltd. (formerly known as Changsha Yucheng Cleaning Service Co., Ltd.). It was established in March 2006. Management of comprehensive service providers, with more than 30,000 employees. Since its establishment for 16 years, we have always adhered to the concept of "professional, concentrated, tolerant, and gratitude", with the goal of "being a first -class city integrated service enterprise", with its own responsibility to build a beautiful China, and to provide professional sanitation services for more than 60 cities across the country in the country, , Help more than ten cities have successfully approved the national civilized cities, national sanitary cities, and national garden cities. The company has won the "Sixth Global Hunan Business Top Ten Integrity Enterprises", and for three consecutive years of exclusively, it has won the "Industry Special Contribution Award" in Hunan Province for three consecutive years. "" China Integrity Construction Demonstration Unit "," National Quality Integrity 5A Brand "and many other honors.

During the visit, the research team visited the office building of Yacheng Environment, and then held a symposium to listen to the introduction of the situation of the person in charge of the Yucheng Environment. With a deeper understanding. Through the discussion and exchange, the research team believed that the performance of Yacheng's environmental operations was steadily rising, the influence of the industry continued to increase, and the results of various constructions were obvious to all. In response to the above issues, Zhu Zenghui suggested that Yacheng Environment to strengthen the establishment of corporate brand value. You can upgrade the "font size" through the establishment of the group; apply for the well -known trademark in China, upgrade the influence; apply for the top 500 Chinese brands, the 16th Chinese brand festivals, , Upgrade the reputation and other measures to increase brand value. Members of the research team, Hu Zhixin, Feng Huibin, Li Weizhi, Yao Zizheng, Ouyang Wei, Peng Jun, and Liu Chao also spoke respectively to provide suggestions for the construction of Yucheng environmental brand and intellectual property protection.

Yucheng Environment thanked the research team for their care and guidance, and hoped that in the future, the association can give more guidance to promote more progress in the construction of Yucheng environmental brand construction, intellectual property protection and application, and empower the brand influence. Enterprise high -quality development.

Manuscript Source: Hunan Trademark Brand Association

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