Real version of rich scriptures!45 days to help the villagers sell 2 million melons, and the post -9

New Yellow River Reporter: Gao Ying

As we all know, the "Jinxiang Garlic" in Jining, Shandong, is rare. In Huji Town, Jinxiang County, in recent years, the melon industry has been equalized with the garlic industry. From April to October each year, the green and melon in the greenhouse matured. Through the e-commerce platform, Xiangfu across the country, the appetite of "eating melon", and the pocket of melon farmers. Sui Junjie was the new farmer who led the folks to get rich by Lietite, and made annual sales of more than 10 million yuan, selling 2 million melons in 45 days.

Early in the morning, Sui Junjie greeted the melon farmers who delivered melon door in front of the warehouse and received the goods one by one.

Find the right e -commerce platform, "Make melon farmers sell better"

The selenium -enriched sticky land in Jinxiang is crispy, sweet and juicy, and full of fragrance. Sui Junjie's parents have been farming on this land for more than 20 years. "I watched their hard work in Gua Tian since I was a child, a basket and a basket of back." In 2015, Sui Junjie, who graduated from Wuhan University's administrative management, has been engaged in the sales of more than a year, and decided to resign to help his home to expand at home. Sales, start trying to do e -commerce.

In half a year, he sold his own melon, and he also sold some of the villagers. The villagers who saw the "Xinmen Road" selling melon began to come to the door. After three or four years of online cultivation, the annual sales volume has achieved 3 million yuan. "But the competition on the platform is relatively large, the traffic is unstable, and the sales volume is unstable."

Until 2020, Taote was encountered. In March of that year, Taotte, which was officially launched in March, compressed the entire supply chain top to three links of the "farmer-direct-operated store-consumer" in the direct supply model of the M2C source, making "good goods low price" a reality. "The core concept of Taotte is direct supply and freshness, which is more suitable for delivery after the ground picking. The crowd is accurate, the positioning is clear, the operation is simple, and the platform service and various support are also very high." Sui Junjie said.

Taote You Fresh Fruit Fruit Fresh Fresh Source Direct Direct supply of emerald melon greenhouses

"This has brought great changes to our fruit farmers. Selling more money, less affordable, and the quality of melon is even higher." Sui Junjie said that in the past, folks sold melons. Sales can only be sold to the surrounding area, either to purchase passively, and it is easy to be priced, but now it receives orders through Taott-pick-shipment to sell production, not only the purchase price can be more than 12%higher than the local market price higher than 12%higher than the local market price is more than 12%higher than the local market price. And melon farmers can sell melon to the whole country without going out of the village. Don't worry about how to "sell melons", melon farmers only need to concentrate on planting good melons.

"Increased quality" is due to the natural forced mechanism. The quality of "collecting melon", Sui Junjie has always been meticulous. Around 5 o'clock in the morning every morning, the melon farmers ride a tricycle to transport melon. Sui Junjie's "taste melon" immediately opened, watching the fruit -type fruit, removing rust spots, deformities, pinching maturity, taste sweetness and taste ... This process ... It will last three or four hours. Taote's 7 delicious standards of "sweet, sour, crispy, tender, fragrant, fresh, and familiar". After watching, touching, smelling, and taste of Sui Junjie, it is a good melon specification for green melon melon. "Ten thousand catties are shipped every day. I have to taste hundreds of melons alone." The melon farmers knew that the acquisition standards, and the quality of planting naturally improved.

Drive 50 kilometers to find "good melon", just to "make the people eat well"

The direct supply model not only benefits melon farmers, but also allows the "eating melon" to buy cheap and fresh. The same quality melon may sell 30 yuan in other channels, and Taote only costs 19.9 yuan, which can reach 40%-50%cheap.

And this "low price" is based on quality excellence. In terms of "freshness", Taote has a set of standards: 24 -hour picking, 48 hours of delivery, 72 hours of delivery to consumers, and at the same time with the "bad fruit package compensation" service. Leakage or quality problems can enjoy or pay a liquidated damage within 24 hours.

If you order a box of turquoise melon from Sui Junjie's "呱 Orchard" store, their course may be: at 2 or three in the morning, it was selected and removed under the headlights of the melon farmers, sitting in the morning, sitting in the morning With the tricycle of Sui Junjie in Shawu Village, through the strict selection of his eyes, he entered the warehouse and was put on a soft net cover and placed in the independent "room" of the foam. … As soon as noon, he boarded the big truck and walked to your hand. "Most places can be achieved the next day, and a little bit can be reached the next day." Sui Junjie said. At about 2 am, Tang Qingzhi picked melon in the shed with a headlight.

And beyond fresh, you may not know that a new farmer has made a good effort to find a good melon. In addition to the strict selection of the melon to the home, Sui Junjie will also go out to find good melon farmers and good melon sources. Tang Qingzhi's green melon is Sui Junjie's "dug".

At 2 am on June 9th, a reporter from the New Yellow River followed Sui Junjie to Tang Qingzhi's melon shed. This is Tangshan Village, Jiaxiang County, next to Jinxiang, nearly 50 kilometers away from Sui Junjie's residence and 20 kilometers in warehouses. Sui Junjie acquired the melon of Lao Tang's melon, often one or two hair higher than the market price. Why do you want to spend a high price at a high price? Sui Junjie's reason is a basket: "His planting technology is clever, pure natural farmhouse fertilizer, has his own physical sterilization cheats, does not swell, cooked agent. Sui Junjie's price on the platform will not be increased.

The annual sales of over 10 million, the industrialization of e -commerce is brought back to more "new farmers"

The visible quality and low prices have won reputation and sales for Sui Junjie. "Fresh and delicious, value for money", "The fragrance is fragrant", "Beautiful melon -shaped, the shipping is fast" ... Opening the shop page is full of praise, which contains 92%of active praise. The repurchase rate also reached more than 10%. "Hundreds of milk tea shops in the south came to buy groups, and they took hundreds of pounds at a time, once every two or three days," Sui Junjie said.

Finding the right platform, this "career" has begun to grow -Except for many retail investors, more than a dozen cooperatives have cooperated with Sui Junjie to involve five or six hundred acres of melon land in Huji Town. In the two years since the launch, the annual sales have achieved 10 million yuan. One and a half months from mid -April this year, nearly 2 million melon has been sold, which is equivalent to half of the sales last year.

E -commerce has also penetrated the pores of this village. It is understood that in recent years, Shawo Village has normalized e -commerce training, inviting and helping villagers to open an online store. Sui Junjie will teach everyone's skills and customer service skills. Industrial e -commerce originated from the driving of new farmers, and also attracted more new farmers to return to their hometowns to start a business. Sui Junjie said, "One obvious feeling is that there are more and more young people who return home. In 2015, there were only a handful of young people who made e -commerce in the town, and now there are at least three or five hundred."

Sui Junjie communicates with the folks to exchange knowledge and skills in e -commerce operations

Chen Zhongbing, secretary of the Shawu Village Branch, told the reporter of Xinhuanghe, "There are more and more young people who study agriculture, and there are more and more e -commerce. There can be 2 of 10 people. After the young people return to their hometowns to start a business, they open their eyes clearly. Agricultural products can sell for good prices. Farmers pay more than 1,000-2000 yuan per acre of land. "

"If there are no e -commerce companies in the past two years, the melon farmers will not increase so much." Chen Zhongbing said that there are more than 1,300 acres of land in the village of Shawu Village, and the planting area of ​​melon has about half. In recent years About 100 acres. "Glours have higher income than any crops, which are twice as high as garlic. With e -commerce drive, the melon is not worried about selling the road, everyone is naturally willing to plant it."

At the same time, the industrialization of melon e -commerce has also led to the employment of idle labor in the countryside. In the warehouse of Sui Junjie, it is responsible for sorting, packaging, and weighing workers to receive compensation. It can have a stable income of two or three hundred yuan a day. After 00, the average daily income of girls can reach three or four hundred yuan. "In the past, the villagers went out to work, and now they can support their families without going out of the village." Chen Zhongbing said.

Data show that the 2nd anniversary of the launch rely on the direct supply of the origin, on the one hand, the farmers increase their income and become a new channel for Ali to help farmers. Young people such as youth and other consumer groups have adopted the preferred platform for new adopters.

On April 22, Taote consumed the "100 -ton plan" for seasonal fresh fresh consumption, that is, the selection of more than 100 regional dominant brands across the country on the basis of direct supply, and concentrated in one province's large -scale production area to launch the "1 + N" season commander. Fresh, so that consumers across the country have eaten good specialties at special offers.

Taote launched the "Eating Monthly Calendar", and Xingua continued to be launched in March to November.

Sui Junjie, who sweats in a high temperature of 50 degrees Celsius, is the biggest wish to "plant better melon with the folks to make you a happy melon." Perhaps every bite of melon you have eaten also links the happiness of farmers and new farmers.

Edit: Weekend

- END -