The 17th China International Wine Industry Expo Hot Spot is the first to watch

□ Our reporter Jia Taowen

The 17th China International Wine Industry Expo (hereinafter referred to as the "Wine Expo") will be held on July 15th in Luzhou, Sichuan. At the press conference of the 17th Wine Expo held a few days ago, the China Wine Industry Association and the Luzhou Municipal Party Committee and Municipal Government stated that this year's wine expo will aim at the new needs and upgraded market needs of the people. Organize high -quality wine products at home and abroad for exhibition and display, and will organize more than 20 major and special activities such as industrial development, production brewing, standardized construction, quality evaluation, product packaging, marketing, complete industrial chain, talent selection, and consumer experience Through high -end release and accurate docking activities, the wine expo will be a new level.

The reporter learned that the "China International Wine Industry Expo" is a professional exhibition of international alcohol industry chain approved by the Ministry of Commerce. It is supported by the China Light Industry Federation and sponsored by the China Wine Industry Association. Since 2006, it has been successfully held for 16 sessions since 2006 Essence In 2014, the China Wine Industry Association reached a strategic cooperation with the people's government of the Luzhou City to jointly build a banquet. For a long time, the Wine Expo brought together famous wines around the world, clinging to the development trend of industrial development, and guiding the path of the development of the wine industry, with its leadership, authoritativeness, and international nature of the industry's high attention and unanimous recognition.

Create an exhibition matrix together online and offline

There are many exhibition area, large area, and wide brand. It is reported that this year's Wine Expo will set up 5 major exhibition halls, including the International Boutique Museum, the Chinese Baijiu Boutique Museum, the Domestic Comprehensive Museum, the International Comprehensive Museum, and the wine technology equipment, with a total of 80,000 square meters of exhibition space.

The exhibition will be committed to the fruit of the development of beautiful wine production areas from the expression of the expression of the production area, the expression of the winery, and the standard expression. The beauty of the production area and the beauty of the category show the vibrant and huge potential of the development of the wine industry to the world. The exhibition invites different fragrant types, multi -brand, multi -brand different fragrant types, different categories of famous wine companies and new -generation national tide new trends to participate in the exhibition. Beer, wine, rice wine, fruit wine, dew, international distilled wine and liquor wine, wine equipment and other categories. The special exhibition areas such as the world's wine specialty producing areas, the world's top ten spirits areas, the emerging characteristic winery, the Shaoxing rice tavern, the Chinese wine hall, and the Argentine guest Guobang will show their special participation content.

At the same time, the exhibition will set up the Digital Treasurer, 3D Cloud Exhibition Hall, and Professional Live Room, etc., to promote the deep integration of the wine expo and the digital economy, and extend the wine industry chain. At that time, "Zhi Baiyun, Zhi'an Cloud, Zhixiang Cloud" open shared platform, supply chain digital platform, product digital management platform and its smart equipment carrier, smart winemaker, irrigation machine, packaging production line and other global wine industry chain chains The latest products, latest systems, green brewing and intelligent brewing latest results will also meet with everyone for the first time.

Wonderful activities hot spots

At the same time, the Wine Expo organized nearly 20 professional activities such as the "Carbon Search -China Wine Industry Ecological Development Forum", the China Intelligent Manufacturing Technology Development Forum, the "Workers' Laojiu and its production specifications" group standard expert seminar, and invited global wine The person in charge of the main production area, the person in charge of the well -known enterprise, the representative of the business association, the well -known experts and scholars, the national -level winemaker, the alcoholic master, the wine tasting master and other more than 1,000 industry experts participated to analyze the development trend of the wine industry, the industry's positive innovation , Smart green brewing hot topic.

The Wine Expo will also set up a new stage for the Chinese wine industry to "know the talents, educate talents" in the Chinese wine industry through vocational training, competition selection, skills competition and other activities, and hold a new "Youth Award" new wine selection, the most wine bottle design design The competition, the 3rd brewing wine gold award selection and other activities, excavate brewing technology and packaging design talents. At the same time, the 6th National Bartef Dotian Contest, the Seventh National Fun Fun Tongue Contest will be held in the "Wine City Sword · Famous Tasting", and the experts of wine tasting and folk wine tasting are selected.

Among them, "Home has old wine -find wine that is brewed years" to evaluate the special event of Luzhou Laojiao, and will collect aged wine for consumers, aged wine collection enthusiasts and collectors. The interactive experience will work with the audience to find the time value of old wine.

Open the new model of "Wine Travel Fusion"

This year's wine expo will adopt the method of venue linkage, industrial union, and public gala to create new scenes of experiential, immersive consumption, and launch the Luzhou Laojiao Guobo Ponds, Langjiu Natural Tibetan Wine Caves, winery community, etc. New scenes such as wine culture tourism destination, online live broadcast line, online celebrity punch place, and other online and offline experiences, expand new fields of wine expo experience.

At the same time, relying on Luzhou's "Chinese Food -Special Food Landmark City" business card, the "Lucai and Flash" tasting will be held to explore the new model of "wine+food" to promote organic integration of the wine industry and the catering industry. It will also link the "Wine Expo Branch" such as the commercial square in Luzhou City to organize the beer carnival event. The five major beer groups are collectively unveiled to jointly create a new scene of wine expo consumption of wine, food, and beautiful scenery need. Concentrate the awards ceremony of various types of events in the wine expo, to convey a new trend of wine consumption with a sense of fashion and ritual.

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