Hainan Ding'an Food Culture Festival drives multiple industries to accelerate development

From May 20th to June 5th, Ding'an held a series of activities in Hainan (Ding'an) Dragon Boat Festival Food Culture Festival in 2022 (hereinafter referred to as the Dragon Boat Festival Food Culture Festival). "Ding'an Features" is the main element of the visual, and by holding a special promotion meeting, gourmet street main venue event, "Qiong Opera Zheng Youth" -Ding An Qiong Opera Carnival Special Program, Ding'an Travel Season, Scenic Area-Hotels-Ding'an Longmen Gate The first series of rich and colorful activities such as the first litchi picking festival, showing the charming charm of vitality.

Ding'an Zongzi has always been the protagonist of the Dragon Boat Festival Food Culture Festival. On May 20th, the Dragon Boat Festival Food Culture Festival was held in Haikou. As the opening of the overall event, the promotion meeting officially kicked off the prelude to the "Dragon Boat Festival Food Culture Festival". At the promotion meeting, representatives of many production enterprises such as Ding'an and other manufacturers such as the intention of ordering enterprises with intentions conducted on -site business negotiations and completed two rounds of contract signing. The intention of signing was about 70 million yuan. According to the statistics of the county Dangzi Association, from the end of the Dragon Boat Festival last year to this year, the total sales volume of Ding'an Zongzi reached 36.22 million, an increase of 4.02 million compared with the same period last year, with an output value of 543 million yuan, an increase of 12.5%year -on -year.

Wang Bijian, president of the County Dangzi Association, said that Ding'an Zongzi's popular market benefits from the government's support. In 2010, the Ding'an County Party Committee and the County Government noticed the commercial potential contained in Ding'an Zongzi, and led the first Ding'an Dragon Boat Festival Food Culture Festival. It has been the thirteenth this year. Brand promotion.

Thanks to the rapid development of the zongzi industry, the sales volume of agricultural and sideline products such as Ding'an Nuomi, Ding'an Black Pork, Ding'an Duck Egg, Ding'an Rongye has increased year by year, and the unit price has increased slightly. According to data, in 2021, the Ding'an Rongzi industry drove Ding'an black pork and selenium glutinous rice sales of nearly 7 million kilograms, more than 3 million salted duck eggs, and about 200 million rice leaves. The county cycle of the chain.

The influence of Ding'an Tourism Brand has also expanded in the Dragon Boat Festival Food Culture Festival. On the evening of June 2nd, the opening ceremony of the Dragon Boat Festival Food Culture Festival was held in the alongs of the River Park. Citizens and tourists gathered in all directions to enjoy the performance and punch food. During June 2nd to June 5th, a total of nearly 14,700 people came to check in and played for a total of 658,600 yuan.

Driven by tourism promotion and marketing activities, the Ding'an tourism market continued to be hot. From January to May, the total number of tourists received 734,900 tourists, ranking second in the province. The reception of 417,300 tourists one day, ranking third in the province. Especially in May, the total number of tourists received by Ding'an was 142,300, and the province ranked first. Among them, 55,000 tourists received overnight tourists, ranking first in the province; 87,300 tourists one day, ranking fourth in the province. During the Dragon Boat Festival, Ding'an received a total of 24,400 tourists and realized total tourism revenue of 9.3772 million yuan.

During the Dragon Boat Festival Food Culture Festival, Ding'an also launched a series of activities such as Qiong Opera Youth, Ding'an Tourism Season, Four Boutique Tourism routes, Ding'an Million Consumer Coupon, etc., showing the beautiful business cards of Ding'an City. Driven by the series of consumer activities, Ding'an consumer activities began to recover. From January to May, the total retail sales of consumer goods were 1.12 billion yuan, ranking first in the province. Among them, the total retail sales of consumer goods in the county in May were 283 million yuan, ranking first in the province.

By holding the Dragon Boat Festival Food Culture Festival, the Ding'an County Party Committee and County Government has deeply tapped the connotation of the local characteristic food culture of Ding'an, pushed the brand effect of Ding'an Dragon Boat Festival Food Culture Festival to a new height, further boosting the recovery of tourism consumption and promoting the annual consumption growth of Ding'an County. (Source: China Economic Network)

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