A "Qi" has wiped the brand of Yumen wolfberry in the future even more beautiful

From June, the people in Yumen City were busy. In the field, the head wolfberry has just matured, rosy and full, and the farmers wrapped with headscarfs to pick day and night. However, the most lively this year is the wolfberry town in the west of Yumen City. The first Gansu Jiuquan Wolfberry Expo will be held from July 13th to July 15th.

The farmers are busy picking wolfberry. (Photo by Zhou Xin)

The wolfberry town is one of the four characteristic towns determined by the Yumen Municipal Party Committee and the Municipal Government. It has initially formed a two -axis of the wolfberry building, the trading market as the core area, the wolfberry avenue and the provincial tourism demonstration village of Changsheng. Build multiple functional structures such as functional areas, business logistics areas, rural recuperation areas, life and leisure areas, production and processing areas, variety exhibition areas, planting demonstration zones, etc., and develop the entire industrial chain of the wolfberry industry. Wolfberry production, processing, display, and marketing in the northwestern region.

Yumen wolfberry drying (Photo by Zhou Xin)

Since 2008, through government guidance, policy support, and radiation driving, wolfberry has gradually developed into a characteristic industry in Yumen. Nowadays, wolfberry planting area is more than 240,000 acres, and it is the third largest wolfberry producing area in Gansu Province. Through the in -depth integration of industry -university -research, more than 20 series of products such as frozen dried wolfberry and wolfberry pulp were guided by enterprises. The annual processing capacity was increased to 20,000 tons, and the output value reached 500 million yuan. The city has registered 24 wolfberry brands such as "Yumen Red", "Longyu", and "Ma Chaolong". Among them, the "Ma Chao Longbi" brand selenium -rich wolfberry won the 25th Yangling Agricultural High -tech Achievement Expo "Houyi Special Award" Essence

Vigorously introduce the "Internet+" model. With the help of Tmall, Jingdong, Taobao and other well -known e -commerce platforms, new marketing, membership system, live broadcast and cargo new marketing, the annual sales volume exceeds 900 tons. Germany and other countries and Taiwan, China, form a good situation of "good selling" and "good planting".

Gansu Table Qinghui Agricultural Co., Ltd. built a 20,000 -mu deep processing production line. (Photo Conferring in Yumen Rong Media Center)

"Our plasma sales orders are now more than 2,000 tons, which are mainly sold to Malaysia, Yinchuan and other places. 50 ml of oral liquid and 30 ml soft bags have orders in major cities." Ren Biaoqing, chairman of the Co., Ltd., said. Fresh fruit is made into a plasma drink, that is, the new characteristics of drinking, convenient and fast, make the product very popular among young groups. "Traditional wolfberry must add innovative elements to spark. After grasping the actual needs of young people, our sales volume also rises a lot."

Nowadays, in the new wolfberry Building, a new wolfberry building in the north village of Zhen, Xia, Yumen City, the environment is beautiful and the transportation is convenient. The villagers grow flowers and plant trees in front of the house, and the scenery is beautiful. "The construction of wolfberry town not only makes our villages be beautiful, but also makes the people rich, and people's spiritual appearance is getting better and better." Huang Ailing in the northern village of Zhenbei Town, Xiaxi, Yumen City said, "Now, I am every time I am. The salary received in a month is 2650 yuan. Wolfberry allows the hometown to have industries. The current job is close to home, the income is stable, and the days are getting more and more popular. "(Xie Huan)

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