Cover comment | Children's telephone watches are more and more fun

□ Jiang Yanzheng

"I feel that there is no bottom line for a brand phone watch, just starting with the children?" Recently, Mr. Song, a student of the student of Haidian District, Beijing, reported to the reporter that the children's phone watch for the children actually induced the consumption of minors to consume minors. The game app. According to reports, the brand's children's telephone watch has a variety of APPs similar to skin malls, games and other APPs. Get the money. "(China News Agency)

The so -called "telephone watch", as a product in a segment, has its positioning very clear. As the name suggests, it is "watch that can call", that is, the watch plus the call function. In fact, the reason why the vast majority of parents buy a phone watch is the function of calling for calling. But to this day, the "telephone watch" is getting more and more complicated and more and more functions. It's not just a "phone+watch", it is simply a smart terminal, and it is becoming more and more contemporated with smartphones. This seems to be the product iteration, but it deviates from the original intention of the product.

Many telephone watches on the market today, in addition to their own APPs, also support the application market to download APP, which is equivalent to an open ecosystem, naturally means more uncontrollable risks. What is worrying is that the suspicious APP of all kinds of big balls, through the platform of the phone watch, bypass the existing regulatory defense line, realized the precise arrival of primary and secondary school students. Among them, many software such as dating and games are unsuitable for children. What's more, under the banner of learning software, various digging pits are set up to induce minors to consume, which can be said to be invincible.

The built -in ecology of the telephone watch is more and more mixed, which seems to have become a big deal of parents. What needs to be clarified is that the reason why many parents spend a lot of money to buy a phone watch for their children is to pay attention to its single function. "No matter where you are, you can find you a call." This is a real sense of security. From another perspective, buying a phone watch instead of buying a mobile phone is also because he is worried that the child is obsessed with his mobile phone to hurt his eyes. However, now more and more telephone watches are aligned with smart phones, and their functions are increasing, but the screen is still so large. Once the children are trapped in it, the loss of vision may only be the largest.

Product innovation, especially the innovation of electronic products, still has to recognize its core value and the real needs of customers. It is by no means that the more "adding the method", the better. With all your mind in incorrect directions, it will only be counterproductive.

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