"Speed up" market recovery of the "departure" market for tourism

On July 7, the "Notice on the Unified Management of the Unified Management of Tourism" (hereinafter referred to as the "Notice") issued by the General Office of the Ministry of Culture and Tourism (hereinafter referred to as the "Notice") was proposed to restore travel agencies and online tourism companies Business, and integrate the special tourism business into the "melting" mechanism of cross -provincial tourism "melting" mechanism. Once the "Notice" is released, it has aroused widespread attention in the industry. People in the industry have stated that the issuance of the "Notice" is a great benefit to the recovery and development of travel agencies and online tourism companies, which is conducive to the industry to grasp the summer tourism season and further accelerate the recovery of the market.

Implement deployment scientific supervision

After the "Notice" was issued, the cultural and tourism management departments of various places responded quickly. By holding deployment meetings and issuing announcements, it actively implemented relevant requirements, accelerated the promotion of more tourism columns to run, and promoted the rapid recovery of the tourism market.

On July 9th, Y693 traveled from Harbin City, Heilongjiang Province, and drove north to Lindu Yichun all the way. More than 600 tourists opened the "Yichun trip to enjoy the 'Shou' journey". It is understood that in the next step, Heilongjiang Province will further enrich the special tourism products, in -depth development of the tourism market inside and outside the province, and successively travel to the tourism lines in Jixi, Xinjiang and other places.

"Restoring travel agencies and online tourism companies to operate tourism business, which fully reflects the attention and support of the management department for the restoration of the travel agency, and further boosted the confidence of market entities and practitioners." According to Li Xuepeng, after the "Notice" was issued, the Liaoning Provincial Department of Culture and Tourism immediately held a meeting to study and implement measures, and issued notice to cities as soon as possible, urging localities to strictly implement them in accordance with relevant requirements, and do a good job in the prevention and control of the tourism epidemic. , Help the tourism market in Liaoning Province.

"We will actively guide travel agencies to plan and launch tourism products and increase the intensity of" attracting passengers' in the Hunan "under the premise of doing a good job of preventing and controlling the epidemic situation." With huge operating pressure, the recovery of cross -provincial team tourism and tourism business is of great significance to travel agencies. It can not only boost the confidence of tourism companies and practitioners, but also activate the industry's regeneration and innovation capabilities.

"Trip -oriented points of tourism points can reduce the contact of unnecessary personnel during tourists and reduce the risk of new crown viruses infected. In the summer tourist season, the local area will give full play to the advantages of railway resources, restore the special tourism business. In promoting the role, the national tourism market is expected to usher in the "upward turnaround". "Sun Guizhen, the secretary -general of the China Travel Agency Association, believes that the improvement of the prevention and control of the tourism business epidemic is a manifestation of scientific precision prevention and control.

"Restoration of tourism specialty business is one of the ways to promote the rapid recovery of the tourism market, which can effectively boost the confidence of the recovery and development of travel agencies." Lin Changchang, vice chairman of the Travel Agency Branch of the Fujian Provincial Tourism Association, believes that for travel agencies, the tourism specialty business is carried out. With the advantages of a large number of single persons, low transportation costs, and enjoying the guidance and rewards of various places, tourists can also enjoy real discounts.

Stimulate motivation to boost confidence

The industry generally believes that the restoration of travel agencies and online tourism companies in the summer tourism season to operate the tourism business will further stimulate the motivation of market entities and boost the confidence of the industry's recovery development.

"After the" Notice "is issued, the stocks of listed tourism companies have risen, which shows that the capital market is full of expectations for the summer tourism market. Tourism ranks can meet the tourism needs of different groups and bring considerable income to travel agencies." China Tourism. "China Tourism. Han Yujun, a doctorate in the Institute of Strategy of the Institute of Research, believes that although the current travel agency business is gradually recovering, more preferential measures need to be introduced to stimulate the enthusiasm of people to participate in the tour. At the same time, travel agencies should integrate resources and launch more high -quality tourism products and routes.

"At present, all kinds of bailout policies have covered the optimization adjustment of cross -provincial tourism 'melting' mechanisms, tourism operation business expansion, and financial and financial support. These policies are conducive to the orderly reciprocity of the tourism industry. The specialized business has further expanded the business scope of travel agencies, thereby promoting the comprehensive recovery of the tourism industry. "Said Wu Liyun, associate professor of the Chinese Institute of Culture and Tourism Industry in Beijing Second Foreign Languages ​​College.

Feng Ling, a professor at the Second School of Foreign Languages ​​in Beijing, believes: "Resumption of tourism for tourism has boosted the confidence in the development of the tourism industry, and also proves that we have accumulated a lot of good experience in the prevention and control of the epidemic. Safe. Travel agencies are one of the important service agencies for tourists to travel. They should actively seek transformation and development, focusing on digging market segments, such as research tours for young students group organizations, summer groups for elderly group organizations, recreational tourism, red tourism, etc. "."

Enrich supply to meet demand

At present, localities are seizing policies and market opportunities, and actively exploring and launching special tourism products to better meet the needs of tourists.

"We plan to launch a special cross -bureau tourist tour in Xinjiang at the end of August or September, and the cross -border tourism line in the direction of southern Xinjiang in October." , Transform the advantages of tourism resources into economic advantages, and drive regional economy to restore the development. "We will continue to adhere to the travel advantages and quality guarantee of the travel line" one line, multi -travel '', and the quality guarantee, and provide customized services to provide tourists with high -quality service and strict epidemic prevention and control measures to provide tourists with better quality. A more secure tourism experience. "Wu Quanyuan, chairman of the Hunan Study Junior Practice Education Service Center, believes that the travel specialty travel is both flexible and safe and saving travel costs. Carrying out long -term research tours with the "railway+tourism" model can enhance the experience and educational nature of research activities. In the second half of the year, the company will mainly operate primary and secondary school students in the Greater Bay Area to conduct a special tourism business for research touring in Hunan Province, and launch unique tourism products with unique tourism, so that more students can learn about red culture in research tours.

Since its opening in 2020, the "Fuzhou -Wuyishan" high -speed rail tourism train has been widely recognized by the market. After learning that the travel special business recovered, Qiu Renfu, deputy general manager of the Wuyishan South Railway Travel Agency, said happily: "The company will accurately connect market demand on the premise of preventing and controlling the epidemic, actively planning tourism products, attract more tourists to choose comfortable to choose comfort Convenient tourism specializes in tourism. At the same time, strictly implement product quality standards and service specifications, strengthen employment management and education and training of practitioners and other practitioners, and continuously improve tourists' satisfaction. "

"In the past two days, we have received a lot of tourists on travel to Xinjiang and Tibet, and also received orders from Guangdong tourists to Changsha and Shaoshan." Zhou Huaxiang, head of Hunan Zhongtian International Travel Service, said, Travel agencies will continue to work hard in product design, line arrangements, accommodation and reception, etc., do a good job of long -term tourism business to help the tourism market recover. (Author: Xu Xiao Zhou Fengwen Wu Yue Li Jinzhi Gaohui; Editor: Cao Xuewen)

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